Created by Vijay Arora,College of Technology,Pantnagar during marketing research internship under Prof. Sameer Mathur,IIM Lucknow

1. CaRsAaR
- a friend who care…anytime, anywhere!!

2. On your dream journey
and your vehicle
gives up !!

3. Forgetsabout your
car service and
part replacement
schedule!!

4. Wanna fix your car yourself & save you
some money in this expensive era!!

5. CaRsAaRis a one stop solution for all your car
problems anytime, anywhere because
WE CARE…

7. CaRsAaRis a one step
solution or “A Blessing in
Disguise” for those who gets on
their dream journey or for people
who travel for work but their car
gives up out in nowhere. A
friend in need is a friend
indeed is what CaRsAaR proves to be
for every traveler on road with all
the peace of mind & confidence to
go anywhere.

8. So go on..live your dream journeys..live your
life..go anywhere..everywhere
We are there
& We Care…

10. Company’s Overview:-
A one step solution to all your car problems.
Your personal assistant for your car care.
A friend in need..a blessing in disguise for travelers
anywhere..everywhere.
A place to know everything about your car.

11. Contd…
Your personal advicer on your car purchase.
24*7 roadside assistance with anything for your
car.
Somebody looking out for
you..everytime..everywhere just a one click
away.

13. Strengths :-
Our live audio/ video chat directly with mechanics in new.
Our car service remainder option.
Expert analysis and advice on buying new/old car.
One tap, within 10 minute response directly from professionals.
Multi Modal communication Facility.
Towing and making available mechanic at your doorstep.

14. Weakness:-
Absence of Brand equity initially.
Absence of funding for promotion.
Mobile connectivity to customer is necessary.
No-services for off roading.

15. Oppurtunities:-
Market segments not efficiently captured by competitors.
Less competition.
A worldwide market to capture.
Making high revenues.
Expansion all over the country.

16. Threats:-
Decreasing in car use due to high fuel
prices.
High investment costs initially.
Constant innovation & upgradation of app.
Training & experience of Professionals.

17. Car owners with high frequency
travelers with an average travel of 15
miles per trip with average of 1-2
trips a day which mainly includes rental
cars, taxi & travel services.
Car owners with long distance journeys
like family going outstations, with
average travel of 75 miles a day.
Car owners traveling for business
everyday.
Family car owners especially Female
Drivers.
TARGET MARKET:-

18. OUR GOAL:-

19. To reach a total download of 100,000-500,000
category in google play store and a net of 1
million downloads in our launch year.
Covering all the metropolitan cities of India in our
first year of launch.
Creating a trusted brand in car care.
Best-in-class & Easy app Interface.

20. Customer Satisfaction:-
A customer satisfaction rate of more
than 90% in our first year.
A conversion rate of 5-8 % in our first
5 years considering 40-50 million target
consumers.

21. STRATEGY:-

22. Needs/ Wants Satisfied:-
Peace of mind while going outstation.
A car advisor with the lowest charges.
Day to Day car hacks & car technical information.
24*7 Roadside assistance anywhere.
Easy app interface & fastest response to requests.

23. Collaborators:-
Major car companies like HONDA, HYUNDAI etc.
Private Service Centres.
Car spares manufacturers like MINDA, BOSCH etc.
…all with a strategic goals of increasing sales
and building brand equity.

24. Competitors:-
•Companies like “Mgarage” & “
HERTZ” have already stepped into
the market with various features.

26. Our Points of Parity:-
24*7 Roadside assistance
emergency roadside assistance, report a traffic accident
or collision
pin point the car location and giving the information about
nearest garage/mechanic.
information about confirmation service is on the way and
the estimated time of arrival.

27. Points Of Difference:-
Live Audio/Video chat with our professional expert mechanics just within 10 mins of
request.
Day to Day car maintenance and car hacks information.
Estimate price summary of spare parts.
Car service or part replacement reminder.
Multi modal communication capabilities
New or old car buying advice from our experts with detailed analysis
Towing facility or mechanic availability at your doorstep.

28. To our Collaborators:-
• Increase in sales by suggesting
their parts and services.
• Advertising their products on our
app.
• Providing Customer feedback to
better their services & products.
• Building a strong brand-consumer
relationship.
• Their customer satisfaction.

30. Our app:-
• Available everywhere and you
can find a service centre.
• Available in both free and
premium version
• Single time premium service
free for every friend
registered.

31. Services:-
• Live video/ audio chat with expert
mechanics.
• Reminder for car service/part
replacement.
• Multi modal communication system.
• Day to Day car hacks & technical
information.

32. Price:-
•Price of the premium
version:- $ 4.99/ month
or $ 49.99/year with
special family packs &
corporate discounts.

33. Incentives:-
• Time to time offers on premium version
subscription.
• Best customer award/prizes.
• Car quiz/contest with
prizes/deals/coupons.
• Special discounts for corporate car
rental agencies.
• Special family packs.

34. Distributions:-
• - google play store
• - apple app store
• - blackberry app store
• - car companies websites
• - car n bike shows websites and blogs
• - app's own websites
• - showrooms of cars and bikes
• - at auto shows like auto expo

35. Freemium EXPLAINED:-

36. WHATS FREE..
24*7 Roadside assistance which includes Request assistance for
a mechanical issue, crane towing service, change tire, battery
charging, flat tire, out of fuel, and more.
Eemergency roadside assistance, report a traffic accident or
collision
Pin point the car location and giving the information about
nearest garage/mechanic.
Information about confirmation service is on the way and the
estimated time of arrival

37. WHATS IN PREMIUM:-
New or old car buying advice from our experts
with detailed analysis
Live Audio/Video chat with our professional
expert mechanics
car service or part replacement reminder.
Estimate price summary of spare parts.

38. APP PROMOTION:-
if app as a part of a big car company.
• - the app will be available to all the showrooms of the
company and being promoted their by company itself.
• - at events like auto expo etc by demonstrating app live to
people at company's booth.
• - at company's website.
• - along with company's car advertisements

39. Contd..
if app is owned by private company
• - by contacting marketing people of a company and collaborate with companies
to allow us to integrate our app with their cars and demonstrate it at their
showrooms & service centres.
• - developing adds at social media
• - distributing our premium feature for free for first 3 times for customers to test
and believe.
• - demonstrating apps at private service centres.
• - mailing the potential consumers about app
• - making a live video of an incident demonstrating app helping and sharing it on
social media pages and on youtube.
• - reaching out to press & car n bike or tech shows and convincing them with app
features to demonstrate our app on their shows or media.
• - creating a blog for app for its reviews & for customers to interact.

40. IMPLEMENTATIONS:-

41. Our Infrastructure:-
OurTeam
Sales
Handling sales of premium
version & ad space.
Technical Customer Satisfaction
Marketing
Market Research &
innovation idea generation
Collaborators & Incentive
schemes Generation
Management

42. Schedule:-
App generation & development:- 6 Months ( including manforce
& collaborator development).
App testing :- 6 Months
App Promotions :- 12 months
Break Even Point:- after 12 months of launch
App launch :- after app testing
Market research :- 2 months

43. Performance Evaluation

44. Our customer feedback, reviews & ratings.
Conversion rate of FREEMIUM model.
Break Even point achievement duration.
Company-Customer relationship.

45. Facts about Indian Travelers:-
• Acc to recent driving habits survey conducted by automobile
major Ford Motor Company:-
• 49% of respondents in India spend at least more than 100 minutes
everyday driving their cars.
• Over 50% of Indian respondents taking a short recreational trip at
least once a month and about 30% travel to a weekend destination
every four weeks.

46. Contd..

47. This Presentation has been made as the Final
Project during the Summer Internship under
Prof. Sameer Mathur, IIM Lucknow, U.P.,
INDIA for the period of June 13 – July 10. This
presentation is made by Vijay Arora, student
at College of Technology, Govind Ballabh
Pant University of Agriculture & Technology,
Pantnagar, U.K., INDIA.