I discuss how media is being disrupted in Australia. I then focus on how SCA has disrupted itself digitally and what we have learnt.

1. DISRUPT YOURSELF!
Use your assets to play the digital field
VIJAY SOLANKI
Chief Digital Officer
March 2016

2. Revenue down
50% since 2010
Nearly 1/3 of
Australians watch
online video
each day
Commercial radio
listening in AU up 6%
over the last 2 years
MEDIA DISRUPTION
PRINT TV RADIO
-35%
Circulation down
35% since 2010
-50% 1/3 +6% +5%
Commercial radio
revenue in AU up 5%
in FY15.

3. Streaming – 20% YOY Podcasting – 75% YOY
2015 2018
$50m
$90m
2015 2018
$12m
$60m
DIGITAL AUDIO GROWTH
Source: SCA market estimates - 2016

4. SCA’s assets reaching 95% of the population

5. 301k 9.2M 2.2M 976k
Avg Daily UBs1 Facebook Fans2
Twitter Followers3 Instagram
Followers4
Sources: 1 Nielsen Market Intelligence, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Feb '16
SCA DIGITAL FOOTPRINT
2.8m
Monthly Video
views3
818k
Unique 28 Day
streamers1

6. Radio Group with
301,338
Avg Daily UBs
SCA DIGITAL FOOTPRINT
Australian
Mobile Publisher2
Australian
Digital Publisher1
#1 #14#9
1. Nielsen Market Intelligence figures Feb ’16. 2. Nielsen Market Intelligence figures Feb ‘16.

7. Old world Broadcaster-centric
FM
Transmitter
Radio
STUDIO
Content
New world Consumer-centric
Website
Apps
Radio
Podcasts
Home
Studio
Desk
Street
Consumers
Studio
Content creators

8. We drive engagement by targeting these pillars
COMEDY

9. We drive engagement by targeting these pillars
CELEBRITY

10. We drive engagement by targeting these pillars
LOCAL

11. We drive engagement by targeting these pillars
SPORT

12. PLATFORMS & PRODUCTS

13. USING DATA TO INFORM
Google
Analytics
Sam gives Sasha
a puppy

14. AGILE & LEAN
LEAN HACKATHONAGILE+

15. WORKING WITH
STARTUPS

16. Identify your
strengths and
be confident in
your ability
Distribute
content and
build a great
product
experience
Use data for
behavioural
insight
Use agile,
lean &
hackathons
KEY TAKEAWAYS
1. 2. 3. 4.