path lab

2.  Founded as Dr. Sushil Shah’s Lab in 1981.
 Only multinational chain of diagnostic centers across India
and abroad.
 More than 10,000 laboratories, 50,000 doctors across 125
cities in India, 350 collection points and processing more
than 12 million tests annually.
 multinational chain of 65 diagnostic centers with 550
collection centers across south Asia, Middle East and Africa
 About 2500 employees

3.  Pathology Testing Services
 Imaging & Nuclear Medicine
 Preventive Healthcare
 Clinical Trials
 Public Private Partnership
 Site Management Organization
 Hospital Laboratory Management
 Home Health Services

5.  Objective
 To get more new customers to visit the Metropolis
Healthcare.
 To achieve excellence in diagnostic across emerging
markets.
 Creating and building healthy customer relationship.
 Target Audience
Male and female of all age group.

6.  SAMPLING DISTRIBUTION
 The sample included IBS Hyderabad students and
people in Metros city. A special thanks to Ernst & Young
employees across all these cities to make this survey
possible.
 IBS students in survey.

12. ADVERTISEMENTS
 Television marketing: Metropolis Healthcare will
have advertisements running on family channels
especially @ 8pm to 11pm when all family members sit
together and watch T.V
 Radio: we have created a radio ad to reach to our
audience.

13. We are proposing to launch a new website www.metropoliscare4u.com.
This website is an online portal where a customer can connect to a doctor
24*7.

14. Placing our advertisements in various health related magazines and
journals so as to aware the target audience about our specialty and new
offerings.

15. Newspaper twice a week for three months to increase awareness about the
company and its new offerings among audience and build better relationship.

16.  Product publicity: unique offering
 Public affairs
Health Camp
 Buzz marketing
Social networking group

17.  Coupons:
 Price packs: multi test discounted price offer
e.g. 4 tests in price of 3 tests

18.  :

19.  Tie – ups
 Mutual Tie-ups
 Profit-Sharing Tie ups
 Catalogues Direct Mail Marketing
 Promotional CDs/DVDs Mobile Marketing

20.  Sales Presentations
 Web Conferencing