Mitkä asiat ovat tärkeitä muistaa digimarkkinointia toteuttaessa.

1. LESS REPORTS
MORE RESULTS
Saavuta myyntiä älykkäällä
digimarkkinoinnilla
How we should shift from getting
clients to making relationship with
them
Smarter Data!
Better Results
Ville Virtanen
Super Salesman
Super Analytics Inc.

2. Marketing terms 2014

3. So your marketing goal is
to get new customers?

4. 75% said they let their in-house marketer or
agency go because they didn't deliver, weren't
strategic enough in their thinking, or just couldn't
agree on anything.
http://www.portent.com/onetrick/

5. For the last 15 years, ‘digital marketing’ has meant, in this
order:
!
Search Engine Optimization (SEO)
Pay Per Click Marketing (PPC)
Everything else, for which 1% of clients will pay
http://www.portent.com/onetrick/

6. SOOBS

8. SEOCROSEM Affiliate
AutomaatiotEmailSisältöSOME

9. ANALYTIIKKA

10. ÄLYMARKKINOINTI

11. CASE: HIDEX - SEM

12. 2006
Aloituspalaveri Strategian integrointi
Avainsanatutkimus

13. AdWords Tilin uudellen organisointi
Kampanjoiden kohdentaminen
!0!€!
!200!€!
!400!€!
!600!€!
!800!€!
1!000!€!
1!200!€!
1!400!€!
1!600!€!
11/2013! 12/2013! 01/2014! 02/2014! 03/2014! 04/2014!
Mediabudje3!
Klikit!
0"
5"
10"
15"
20"
25"
30"
11/2013" 12/2013" 01/2014" 02/2014" 03/2014" 04/2014"
Tavoi&een)toteutumiset)
Tavoi.een"toteutumiset"

14. Revenue Profit
ANALYTIIKKA
Relevance

15. MIKSI RAPORTOIDA
Markkinointi VS. Myynti
Todennetaan markkinointikanavien toiminta(a)
DATA JA TULOKSET
Raaka data on työkalu jota tulee analysoida, ei tulos
Data on vastaus kysymykseen vasta ollessaan
tietoa

16. RAPORTOINNIN 5 KULTAISTA SÄÄNTÖÄ
Kerro tärkeimmät kohokohdat
Käytä KPI-mittareita, älä tuo dataa raportteihin
Tee kaavioita, havainnollista
Älä näytä mitään mitä asiakas ei ymmärrä
tai halua nähdä.

18. You should focus on making relationships

19. Marketing is like kissing

20. After the first kiss, you don’t stop there

21. But most companies do!

22. A"ract'
Engage'
Convert'
Retain'
Advocate'
Your customer journey
doesn’t end here!

23. A"ract'
Engage'
Convert'
Retain'
Advocate'
1/8 cost of a new client

24. http://www.simplymeasured.com/free-social-media-tools

25. Top
Keywords
in
Audience
Profiles
To
customize
the
keywords
in
this
chart,
download
to
Excel
and
edit
the
yellow
cells.
Keywords ja entrepreneur marketing business finland interested student
Twitter
Follower
Report
On
average,
your
audience
has
1.2x
as
many
followers
as
users
they
are
following.
You
177
Audience
(Avg)
1,982
Followers Tweets
On
average,
your
audience
tweets
0.4
times
per
day.
You
132
Audience
(Avg)
1,230
(Lifetime)
Klout
Score
41%
of
your
total
followers
are
above
the
Worldwide
Klout
Score
of
40.
You
37.6
Audience
(Avg)
34.6
AUDIENCE
SUMMARYAUDIENCE
SUMMARY
On
average,
your
audience
is
followed
by
people
and
follows
1,658
people.
177
Followers
40%
of
your
audience
has
between
100
a
followers.
Your
audience
is
included
in
other
Twitter
lists
an
average
of
29
times.
The
top
1%
been
listed
an
average
of
1,032
time
176
Followers
in
this
R
Audience
Follower
Distribution
49
70
26
17
14
0
to
100 100
to
500 500
to
1,000 1,000
to
2,500 >
2,500
0
10
20
30
40
50
60
70
80

26. CASE: Teknovisio - InBound sales

27. 1 2 3 4 5
SEO PPC CRO
ERP

28. 1 2 3 4 5
SEO PPC CRO
ERP
NO 1 WEEK
YES
30 MIN

29. 30pv.&
Perinteinen kehitysmalli

31. 1. KPI triggeröityy
2. Superflow saa tiedon
3. Superflow luo tehtävän
4. Tehtävä delegoidaan
GOOGLE ANALYTICS
SUPER FLOW
KPI Owner!
KPI Actor!

33. Muistettavaa:
- Linkitykset strategiaan
- Analytiikat + analysointi
- Asiakassuhteet

34. | Smarter data, Better Results
www.SuperAnalytics.fi!
@super_analytics
Facebook.com/superanalytics
LinkedIn.com/company/super-analytics
Ville VirtanenSuper Salesman
ville@superanalytics.fi
+358 (0) 50 50 500 13
linkedin.com/in/vileevirtanen
@Vileevirtanen