In order to overcome the challenges brought on by a tough market, The Wiseman Company turned their attention inward. The real estate development company stopped looking at how they could benefit themselves instead focusing on how they could help their community of tenants. Here's the story of how building a community helped to build their business.

1. Building a Community to
Support and Grow Your
Business
A Study on The Wiseman Company

2. The Situation
In 2008, a professionally managed and well
respected real estate development company
in Northern California was suffering from
the same affliction as every business :

3. The Situation
In 2008, a professionally managed and well
respected real estate development company
in Northern California was suffering from
the same affliction as every business :
Recession

4. The worst one, in fact, since
The Great Depression.

5. Companies were hesitant to
invest in new office space
when the future still
seemed ominous.

6. The concept of being in the
business of renting to
businesses, was proving
difficult and unrewarding.

7. The Situation
It was time to do things differently.

8. The Situation
It was time to do things differently.
It was time to change perspective.

9. The Situation
It was time to do things differently.
It was time to change perspective.
It was time to invest in something
different.

10. “Our success is built on
our community's
success.”
-Pierre Omidyar
Founder of eBay

11. “Our success is built on
our community's
success.”
-Pierre Omidyar
Founder of eBay

12. The Opportunity
“Our success is built on
our community's
By fostering a strong community
success.”
within their properties, The Omidyar
-Pierre
Founder of eBay
Wiseman Company realized
everyone would succeed.

13. The Solution
The Wiseman Company, led by CEO Doyle
Wiseman,

14. The Solution
The Wiseman Company, led by CEO Doyle
Wiseman,

15. The Solution
The Wiseman Company, led by CEO Doyle
Wiseman,

16. The Solution
The Wiseman Company, led by CEO Doyle
Wiseman, decided to first focus on the
health of the companies within their
properties before focusing on expansion.

17. We wanted to provide the businesses and
individuals who work in our buildings with
an experience that’s sadly unfamiliar in
most office buildings, community.

18. All too often businesses remain secluded in
their respective suites, not knowing their
neighbors nor of the potential alliances that
could be built by engaging them. We
thought we could do better.

19. Imagine

20. Imagine
Having a meaningful conversation
while waiting for the elevator.

21. Imagine
Having a meaningful conversation
while waiting for the elevator.
Closing a business deal with a
company five feet outside your door.

22. Imagine
Having a meaningful conversation
while waiting for the elevator.
Closing a business deal with a
company five feet outside your door.
Having your printer/producer/
distributor/lawyer/accountant/customer/
client/supplier as a neighbor.

23. Imagine
Having a meaningful conversation
while waiting for the elevator.
Closing a business deal with a
company five feet outside your door.
Having your printer/producer/
Getting enviable deals, rates and
distributor/lawyer/accountant/customer/
discounts just because you share an
client/supplier as a neighbor.
office building.

24. Imagine
Having a meaningful conversation
while waiting for the elevator.
Running a 10k race with the company
Closing a business deal with a
two floors above you and one floor
company five feet outside your door.
below you.
Having your printer/producer/
Getting enviable deals, rates and
distributor/lawyer/accountant/customer/
discounts just because you share an
client/supplier as a neighbor.
office building.

25. Imagine
Having a meaningful conversation
while waiting for the elevator.
Running a 10k race with the company
Closing a business deal with a
two floors above you and one floor
company five feet outside your door.
below you.
Having your printer/producer/
Getting enviable deals, rates and
Selling every single box of Girl Scout
distributor/lawyer/accountant/customer/
discounts just because you share an
cookies right from your front desk.
client/supplier as a neighbor.
office building.

26. Imagine
Having a meaningful conversation
while waiting for the elevator.
Running a 10k race with the company
Closing a business deal with a
two floors above you and one floor
You get the point.
company five feet outside your door.
below you.
Having your printer/producer/
Getting enviable deals, rates and
Selling every single box of girl scout
distributor/lawyer/accountant/customer/
discounts just because you share an
cookies right from your front desk.
client/supplier as a neighbor.
office building.

27. How it Works

28. How it Works
In order to start a community
within each of their buildings,
The Wiseman Company had
to start with a purpose. They
had to pulse the needs of
each area in which they had
property.

29. How it Works
The Heart In order to start a community
within each of their buildings,
The Wiseman Company had
to start with a purpose. They
had to pulse the needs of
each area in which they had
property. This would serve as
the heart of the building and
the community.

30. How it Works
The Heart In downtown Napa, for
example, The Wiseman
Company saw an opportunity
Wine for wine focused businesses
to succeed.

31. How it Works
Focusing on wine, they could start
offering space to companies that would
be successful in a downtown Napa
location. These would fill their first
ring of businesses as those that were
dependent on the location.
Wine

32. How it Works
Focusing on wine, they could start
offering space to companies that would
be successful in a downtown Napa Offsite tasting rooms, office
location. These would fill their first space for winery administrative
ring of businesses as those that were management, wine retail shops
dependent on the location. etc.
Wine

33. How it Works
The next ring of companies would then
be filled with businesses that worked
best with the first ring. Offering them Offsite tasting rooms, office
clients, immediately. space for winery administrative
management, wine retail shops
etc.
Wine

34. How it Works
The next ring of companies would then
be filled with businesses that worked
best with the first ring. Offering them Offsite tasting rooms, office
clients, immediately. space for winery administrative
management, wine retail shops
etc.
Wine
Wine marketing companies,
compliance companies, wine
shipping companies etc.

35. How it Works
They’d then offer space to
companies that would be the
best fit for both inner rings. Offsite tasting rooms, office
General service providers with a space for winery administrative
history of working with the management, wine retail shops
wine industry. etc.
Wine
Wine marketing companies,
compliance companies, wine
shipping companies etc.

36. How it Works
They’d then offer space to
companies that would be the
best fit for both inner rings. Offsite tasting rooms, office
General service providers with a space for winery administrative
history of working with the management, wine retail shops
wine industry. etc.
Wine
Wine marketing companies,
Accountant firms, insurance
compliance companies, wine
companies, web designers etc.
shipping companies etc.

37. How it Works
And then – with a strong
foundation of relevant
businesses – they could open Offsite tasting rooms, office
up the space for entertainment, space for winery administrative
retail and auxiliary companies. management, wine retail shops
etc.
Wine
Wine marketing companies,
Accountant firms, insurance
compliance companies, wine
companies, web designers etc.
shipping companies etc.

38. How it Works
And then – with a strong
foundation of relevant
businesses – they could open Offsite tasting rooms, office
up the space for entertainment, space for winery administrative
retail and auxiliary companies. management, wine retail shops
etc.
Wine Restaurants, wine
bars, clothing
shops etc.
Wine marketing companies,
Accountant firms, insurance
compliance companies, wine
companies, web designers etc.
shipping companies etc.

39. So, now you have all these
compatible companies under
one roof. How do you get
them to talk?

40. Old World
“Science may never come up
with a better office
communication system
than the coffee break.”

41. Community Building
A building full of offices would have remained
an office building

42. Community Building
A building full of offices would have remained
an office building, until The Wiseman
Company stepped in, rolled up their sleeves
and started molding a community
building.

43. Community Building
They built an innovative platform for
engagement and encouraged participation…

44. Community Building
They built an innovative platform for
engagement and encouraged participation…
Through LinkedIn, the most
popular social networking tool for
professionals, they hosted a virtual
meeting ground for the community
to grow. A place, seamlessly
integrated for introductions,
interaction and discussion.

45. Community Building
They built an innovative platform for
engagement and encouraged participation…
Running a “Are you IN?” campaign throughout the buildings
and at luncheons.
Visiting every business to explain the program.

46. Community Building
Through this, they were able to make a
property of internally focused businesses,
into an interactive engaging
group.
Wine

47. Community Building
Through this, they were able to make a
property of internally focused businesses,
into an interactive engaging
group.
Wine Wine

48. New World

49. Expanding
But it didn’t stop with one building.
Serving as the hub, The Wiseman Company
went to work building a strong network
between all of its properties.

50. Expanding
The Wiseman
Wine
Company

51. Expanding
The Wiseman
Wine
Company
Real Estate

52. Expanding
Medicine
The Wiseman
Wine
Company
Real Estate

53. Expanding
Medicine
The Wiseman
Wine
Company
Real Estate
Contracting

54. Expanding
Banks Medicine
The Wiseman
Wine
Company
Real Estate
Contracting

55. Expanding
Banks Medicine
Law
The Wiseman
Wine
Company
Real Estate
Contracting

56. The Network
Banks Medicine
Law
THE
Wine WISEMAN
COMPANY
Real Estate
Contracting

57. The network of these
unique but connected
companies built and
strengthened itself,
fueled by The Wiseman
Company.

58. Sparking a Transformation

59. From:
The Wiseman Company – a professionally
managed and well respected real estate
development company in Northern
California.

60. From:
The Wiseman Company – a professionally
managed and well respected real estate
development company in Northern
California.
To:
The Wiseman Company – a thought leader in
community building and innovative
corporate collaboration, redefining what it
means to be a successful real estate
development company.

61. By providing every tenant, company and
visitor with an experience above the
expected, they put themselves ahead of the
competition.

62. Because it’s not just the execution
of short term goals that ensures
growth, it’s the ability to connect
to a strong community that
enables Success, Loyalty and
Leadership.

63. Because it’s not just the execution
of short term goals that ensures
success, it’s the ability to connect
to a strong community that
enables Success, Loyalty and
Leadership.