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1. where
great ideas
come to life
A selection of our clients, projects & engagements
www.ditto.tv
2016

2. Are you making the most
of your opportunities?
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ditto is a B2B creative and
communication practice dedicated to
the Finance and Technology sectors,
helping our clients grow their
businesses by using the right techniques
in messaging and engagement.
Just a few of the fantastic clients we’re
proud to work with...
We have established an unrivalled pedigree
across the Finance and Technology
industries, built on our credibility, domain
expertise and proven track record of
success
We work exclusively within these
challenging global sectors, enabling our
clients to market their products and
services, generate leads and close sales
We design and build assets to be deployed
across the sales lifecycle – from marketing
and awareness to client servicing – in the
most cost-effective way
ditto is a full-service agency that specialises in
developing assets for the complete range of
media: online and offline, digital and print. So
our clients can have one conversation, rather
than having to maintain multiple agency
relationships.
Our dedicated editorial and research team
creates compelling messaging, white papers,
brochureware, presentations and pitch books,
while ditto’s cross-media production specialists
activate that messaging across the full range of
communication channels, including websites,
videos, graphic design and eye-catching
physical events.
ditto builds tools that help our clients send the
right message, internally or externally. We excel
at operating within big-brand guidelines,
without compromising creativity, and in
developing strategy, branding and go-to-market
assets for start-ups.

3. Our Methodology
From pre-funding start-ups to
some of the world’s biggest
brands, ditto’s proven and
structured methodology
combines creativity, insight and
delivery to generate business,
growth and increased market
presence for our clients.
We work with our clients to identify their
ambitions, then lay out an effective,
goal-orientated roadmap towards success.
Our experience in developing sales pipelines,
building awareness and promoting thought
leadership enables us to amplify our clients’
voice across the markets. We help them to
capture new opportunities by using the latest
sales and marketing techniques for
communication and engagement.
STRATEGY & PLANNING
Well-executed design grabs the audience,
demands their attention, and provokes the
desired response. It’s about narrowing the gap
between marketing and sales.
ditto’s Design & Visual team specialises in
marrying form with function: combining high
production values with low production spend
across infographics, web design, corporate
videos, event production and support.
DESIGN & VISUAL
At ditto, we develop campaigns that go beyond
the binary of online and offline. By adapting and
optimising content to scale across email,
webinars, micro-sites, social, print, digital and
physical events, we ensure consistency of
messaging through multiple touchpoints.
When combined with an arresting creative
concept, this approach enables us to maximise
the likelihood of conversion. Our integrated
campaigns always deliver on time, on message
and on budget, creating measurable value and
lasting impressions.
CAMPAIGNS & CONTENT
Our work is scalable, repeatable and
transferable. Analysis stands at the heart of our
process, ensuring that we measure performance
against KPIs that are captured, understood and
refined into an effective action plan.
By frequently re-tuning each asset, we ensure
that the message is being optimised. This
de-risks our clients’ projects, so they know
delivery will be not simply on target, but will
help them achieve their goals.
MEASUREMENT & MANAGEMENT
ditto’s clear, concise and creative messaging
distinguishes between our clients’ brand and
their offerings: this above-the-line / below-the-
line approach creates ‘call–to–actions’ that are
engaging, effective and measurable.
The content is always developed to fit the
channel and tuned to specific target audiences:
from
C-suite decision makers down to the end-users.
You don’t need to shout when people want to
listen. By building on the right strategic insights,
ditto’s branding and messaging doesn’t just
engage, it opens doors.
BRANDING & MESSAGING
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4. Branding & Messaging
Our reputation is built on developing opinion-shaping perspectives
that cut through the noise
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Traiana operates the leading market infrastructure for post-trade
processing and risk management across asset classes, and provides
client service, risk and regulatory solutions throughout the financial
sector. ditto refreshed all of Traiana’s global branding and created a
new website, product messaging and corporate video. Across a
four-year relationship, we have developed multiple campaigns
around individual offerings with dedicated micro-sites, tailored
messaging, EDMs, webinars and events.
view project: www.traiana.com
1E dramatically reduces customers’ IT spend by removing unused
software, minimising server architecture and by reducing network
bandwidth constraints. ditto designed and developed a dynamic
and responsive digital channel for 1E – a destination platform to
establish thought leadership, generate leads and develop the sales
pipeline. Placing user experience at the heart of the build ensured
an attractive and engaging site, housing a suite of marketing and
sales messaging for the 1E brand, products and services. Individual
ditto-produced product campaigns included microsites, integrated
rich media marketing tools and video webinars, with messaging
targetted at specific roles and functionality.
view project: www.1e.com
ditto performed an internal sentiment review enabling Deutsche
Bank to measure employees’ attitudes towards career mobility
within the company. ditto conducted interviews and on-line
behaviour testing on the existing site with MDs, VPs and AVPs
across Europe, US and Asia. This resulted in a set of
recommendations for DB to implement across messaging, UI
design and internal awareness campaigns for the Career Mobiliy
program globally.
DB then engaged ditto to solve out the issues and
recommendations arising from the study. The campaign has been
activated with positive employee feedback and uptake on career
mobility within DB, both intra- and inter-region.

5. Campaigns & Content
Our campaigns create brand awareness and measurable sales pipeline
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ditto serves as a strategic partner to Bats for all creative display
adverts across their European footprint. As well as producing
compelling advert/ advertorial creative assets, this involves
managing all aspects of their relationship with trade publications:
from proposal review and media buying, through to analysis of
performance metrics provided by each publication, and making
recommendations based on this data. ditto’s work has brought
several of Bats’ offerings to market – most recently their new
Market Data solution.
view project: www.batstrading.co.uk
FSL is the market-leading provider of specialist investment tax
solutions: keeping clients ahead of change, removing complexity
and protecting them from risk. ditto was engaged by FSL to
completely refresh their brand identity – from their logo and
naming convention, to developing region-specific channels,
messaging and design. The channels included product-level web
copy, factsheets and supporting video, as well as landing pages for
an integrated campaign activated in partnership
with a noted trade publication. This campaign was very
well-received throughout the market, and exceeded FSL’s
objectives for qualified lead generation.
view project: www.financialsoftware.co.uk
InvestYourWay enables clients to build a bespoke,
professional-grade fund in seconds, and are partnered with IG, the
world’s leading spread betting and CFD provider. ditto remediated
all aspects of the company’s brand identity and positioning.
Developing a new website, corporate video and brochure, with
refreshed messaging across all channels. ditto then produced an
integrated awareness campaign for IYW cross all IG account
segments – registered, inactive and active – working with
stakeholders across the IG business.
view project: www.investyourway.com

6. Design & Visual
A picture is worth a thousands words – if you get it right. Our
pitchbooks and infographics transform ideas into outstanding sales
pitches and raw data into insight
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©2016 BATS TRADING LIMITED. NO PART OF THIS MATERIAL MAY BE COPIED, PHOTOCOPIED, DUPLICATED OR PUBLISHED IN ANY FORM BY ANY MEANS OR REDISTRIBUTED WITHOUT THE PRIOR WRITTEN
CONSENT OF BATS TRADING LIMITED. BATS TRADING LIMITED IS A RECOGNISED INVESTMENT EXCHANGE REGULATED BY THE FINANCIAL CONDUCT AUTHORITY.
DESIGNED BY WWW.DITTO.TV
BATS IS A RECOGNISED INVESTMENT EXCHANGE AND THE LARGEST PAN-EUROPEAN EXCHANGE BY MARKET SHARE AND VALUE TRADED.
@BATSGlobal
SalesEurope@bats.com
www.batstrading.co.uk
A UNIVERSE OF OPPORTUNITY
TRADING ACROSS 15
MAJOR EUROPEAN
MARKETS & 25 INDICES
EUROPE’S LOW-COST,
HIGH-QUALITY MARKET
DATA PROVIDER
FROM THE TEAM THAT BROUGHT YOU THE LARGEST PAN-EUROPEAN EXCHANGE
WRITTEN AND DIRECTED BY BATS EUROPE
STARRING 15 MARKETS 25 INDICES OTC MARKET DATAAND MMT DATA CODIFICATION

7. good people doing good things
© ditto 2016
Insight: We craft research-driven, editorially-led strategic messaging
Creativity: We design and build for all platforms across all media, online and offline
Delivery: Our solutions are high speed-to-market and high speed-to-value, with
measurable results
Methodology: We employ a proven, structured approach to developing solutions that
are underpinned by thorough project and campaign management
Results: Our clients’ project work is goal-oriented. We develop full-measurable
campaigns, with frequent potency-testing and tuning to meet these objectives
We work to a tried and tested production methodology, delivering outstanding cost-effective solutions.
On message, on time and on budget.
We would be delighted to chat through our work and your objectives. Give me a call, drop me an email,
or come by the studio any time.
Kind regards,
Mike
Mike Wilson, Founder & Creative Director
mike@ditto.tv
t: 44 (0)20 3818 3240
m: +44 (0)7802 942 451
ditto
Second Home
68 – 80 Hanbury Street
London E1 5JL