1. VINCENT MORGAN
4828 Wallbank Ave. ■ Downers Grove, IL 60515 ■ vincentjm@sbcglobal.net ■ 630.764.9195 cell
SUMMARY
Over 25 years of experience in the Consumer Products Goods industry (Food/Beverage and Ingredient) sector. Unique combination of
experience in Trade Promotion Management (TPM), Sales Management, Customer & Channel Management, Brand/Category
Management, Business Process Automation, and International BusinessDevelopment (Canada,Mexico, Europe, and Asia/Pacific).
Accomplishedacrossall CPGmarketingchannels.Broadexperience drivingorganizational change.Comfortable with
complexity,technology, andhave the abilitytodistill,simplifyandleverage new waysof workingforbetter,more cost
efficientwaysof goingtomarket.Solid groundingin fosteringrelationshipswith retailers,vendors and internal/external business
partners. Serve as inter-departmental liaison to coordinatediversebusiness efforts and streamlineoperatingprocedures.
Achieved corporate objectives through commitment and expertise in the following areas:
 Project Management
 Corporate/Sales Strategy
 Category Management
 Budget/PL Responsibility
 Program Management/
Optimization/PMO
 Product Development
 SAP Implementation/Training
 Scrum Master
 International Exposure
 SAP CRM/BI
 Waterfall,SDLC & Agile Methods
PROFESSIONAL EXPERIENCE
– Northfield, IL March 2015 - August 2015
Project Manager (Advanced Analytics Projectwithin the Agile Marketing Group) 6-month contractposition
Developed project plans and projectdocumentation accordingto the approved standards and processes for the software development
lifecycle(SDLC). Led the implementation of the Agile methodology across multipleplatforms and resources.
 Executed product backlogprioritization,environment & resourceplans,milestoneapproach,& critical paths
 Managed all phasedeliverables,tracked and communicated milestones and incurred expenses versus planned expenses, scheduled
roles & responsibilities,evaluated and communicated projectrisks and contingency plans when needed.
 Responsiblefor assemblingprojectplans and teamwork assignments;directingand monitoringwork efforts on a daily basisvia 30-
minute daily scrumupdate; identifyingresourceneeds, performing quality reviewand escalatingfunctional,quality, timelineissues.
 Coordinated with other teams and customers in relation to impacts of the scope, budget, risk and resources of the project.
 Developed relationshipsand activities with other IT departments to ensure successful implementation of project efforts.
 Facilitated milestoneachievement workshop meetings to discuss key achievement activities and lessons learned.
– Chicago,IL 2012 – 2015
Sr. Manager Promotions & Category Analytics
Responsiblefor the profitableexecution of a $125M (2010) trade promotion budget for the Grocery, Retail,Foodserviceand Na tional
Accounts business segments. Directresponsibility for all North American reporting and BI reportingand automation.
 Designed comprehensive business requirements and created an in-housePOS pricingrepository. Integrated 3rd party POS pricing
(i.e. Wal-MartRetail link) with competitive POS pricingthatdelivered state of the artreporting metrics and category insights within
Category and Sales Management organization.
 Recognized over $14MM in over accrualsin Morton’s TradeManagement tool (MEI) that was taken to the bottom line.
 Re-structured the segment sales/category analystroles and responsibilities by reducinghead count from 6 analysts to 2 while
maintainingreportingexcellence.
 Created an in-houseNielsen data dashboard thattransformed the visibility of consumption reportingto all users.
– Chicago,IL 2008 – 2012
Manager Trade Promotions & Category Analytics
Responsiblefor the development, delivery and execution of policies and bestpractices around Pricing,Promotion,Category Planning&
Analytics,TradeFund Management that aligned with category and business unitstrategies.Responsiblefor profitableexecution of
$35MM (08) US Retail and FoodserviceTrade Promotion Budget. Secured executive management approval to create an in- housetrade
promotion portal called MerisantAccountReview System “MARS”.
 Leveraged existingSAP Enterprise Portal (EP) technology and Business Warehouse(BW) with SAP/Business Intelligence(BI) to
deliver timely key business reports and planninginitiatives acrosstheorganization.Reports displayed via Das hboard.
 Facilitated the practiceof knowledge sharingacrosssales and category groups and lead the trainingprocess in understanding and
adoption of new advanced analytics and softwareapplications

2. VINCENT MORGAN, PAGE2
vincentjm@sbcglobal.net 630.764.9195 cell
 Tracked performance based on KPI’s to link corporatestrategy to operational tactics.Visually captured organizational strategies
that facilitated employees’ priorities and tracked progress with status indicatorsand plan/versusactual data information.
 Reduced 2008 trade promotion budget by $2.8MM (8%) whileplayinga pivotal rolein increasing08 sales volume+4% over prior
year in a decliningcategory.
 Successfully integrated Nielsen consumption data and Merisant’s sales history into MARS. This integration gave users the abil ity to
calculatepre and post event analysis(ROI) on all programs.
 Successfully completed the MARS projectin 7 months at a costof $98M vs. off the shelf trade fund applications rangingbetween
$1.2MM to $1.7MM.
COMPANY – West Chicago,IL 2004 – 2008
Senior Director of Sales/Category Planning & International
 Created an in-houseBusiness to Business (B2B) portal that automated the Sales & Marketing Department processes.
 Cut the trade promotion approval timeperiod from on average 28 days to 1 day by moving users away from excel spreadsheets to
an on-lineon- time TPM approval process.Decreased the deduction balancefrom$3.1 million in 2003 to $1.2 million in 2006.
 Standardized reporting and measurement metrics (KPI,Scorecards,and Trend Metrix) within the sales planning/category
management teams. This included the development and presentation of actionablecustomer and product insights thatoptimized
product portfolio objectives.
 Due to automation, served as the Subject Matter Expert (SME) with pricingteam to integrate and align pricingwith promotiona l
strategies and recommendations, assortment, and trade spend optimization.
 Mentored and coached a staff of 19 people, including1 director and 2 managers.
 Drove International sales in Canada,Mexico,Europe and Australia from$1.2million to $18 million.
COMPANY – Chicago,IL 1993 - 2004
Director of Sales Planning & Category Analytics (1999 – 2004)
 Team lead for a 2-year full cycleSAP Implementation (Sales & Distribution/BusinessMetrics).
 Identified improvements in analytics,reporting,softwarerequirements duringthe implementation to align businessrequirements
with the SAP module deliverables.
 Lead the Sales & Marketing traininginitiative,includingour broker partners,in understandingand adoption of new analytics and
software applications.Set up & delivered trainingmaterial.
Category Manager (1996 – 1999)
 Developed and advised management and broker partners on seasonal items category management/trade spend performance
regardingpromotion frequency, type and depth of promotion for assigned brands.
 Developed category performance/sales stories to support strategies (Grew Category from $1.2m to $5.6m)
 Sourced packagingfrom China,Mexico and Canada for seasonal items and provided unit/$ forecastalign both internal and exter nal
customers.
Sales Planning Analyst (1993 – 1996)
NON CONSUMER PRODUCTS EXPERIENCE
BENEDICTINE UNIVERSITY, COLLEGE OF BUSINESS – Lisle,IL 2002 - Present
Senior Adjunct Faculty
 Taught undergraduate and graduate level classes includingOrganizational Design and Innovation,IT/BusinessAnalyticsfor
Managers,Sales Management, Category/Trade Management, Integrated Marketing Communications and ProjectManagement.
EDUCATION
MBA – Integrated Marketing Communications, Benedictine University, Lisle,IL – Graduate year 1998
MSc – Change Management/Process Improvement, Benedictine University, Lisle,IL – Graduate year 2000
BBS – Major in Accounting, Minor in Marketing, Galway University, Ireland –
 Six Sigma Green Belt
 Advances MS Office skills
 Scrum Master TrainingusingAgileMethodology
 Certified Public Accountant(CPA) Ireland
 US Citizen 1993