LE VIN 2.0 '11 - Débat 02 Intervenant 03 - "Internet les nouveaux usages : mobilité, géolocalisation, réseaux sociaux et interfaces tactiles" - Ryan O'Connell / O'Vineyard

1. Les Vignerons
Mobiles?
Ryan O’Connell | O’Vineyards
@mroconnell

2. Les Vignerons Mobiles
 Actually, I don’t
like cell phones.
@mroconnell
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3. Les Vignerons Mobiles
Let’s be smart.
 Not everybody needs an app
 Making apps for each phone/
store consumes €€€
 One good mobile-friendly
website is more elegant
 Don’t compete with all the
other apps
@mroconnell
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4. Les Vignerons Mobiles
Piggybacking is good
@mroconnell
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5. Les Vignerons Mobiles
What is a mobile-friendly site?
 Identify what people use your site for
 Make sure it’s easy to do that
@mroconnell
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6. Les Vignerons Mobiles
Why do so many fail?
 Websites try to deliver too much
 People want quick access to specific things
Photo by: Never Said About Restaurant Websites
@mroconnell
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7. Les Vignerons Mobiles
Why visit ovineyards.com?
 Blog visitors reading long pieces
@mroconnell
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8. Les Vignerons Mobiles
Why visit ovineyards.com?
 Blog visitors reading long pieces
 Tourists
@mroconnell
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9. Les Vignerons Mobiles
Why visit ovineyards.com?
 Blog visitors reading long pieces
 Tourists
 Drinkers looking for wine information
@mroconnell
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10. Les Vignerons Mobiles
Why visit ovineyards.com?
 Blog visitors reading long pieces
 Tourists
 Drinkers looking for wine information
 People trying to sell me shit
@mroconnell
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11. Les Vignerons Mobiles
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12. Les Vignerons Mobiles
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13. Les Vignerons Mobiles
Why visit ovineyards.com on mobile?
 Blog visitors reading long pieces
 Tourists looking for address
 Drinkers looking for wine information
 People trying to sell me shit
@mroconnell
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14. Les Vignerons Mobiles
Simplify
 Contact info
 Wine info
 Everything else 2 clicks away
@mroconnell
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15. Les Vignerons Mobiles
One day soon
 Buying on the phone
 Micro-location
1. Show contact information for
people within 50 km
2. Show restaurants/stores
carrying your wine for people
within 10 km of a vendor
3. Show information about the
terroir/history for people at your
vineyard
portalupiwine.com
@mroconnell
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16. Les Vignerons Mobiles
How will they discover your site?
 Organic / search engine
 QR Codes
@mroconnell
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17. Les Vignerons Mobiles
How will they discover your site?
 Organic / search engine
 QR Codes
On the label:
@mroconnell
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18. Les Vignerons Mobiles
How will they discover your site?
 Organic / search engine
 QR Codes
On the menu:
@mroconnell
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19. Les Vignerons Mobiles
How will they discover your site?
 Organic / search engine
 QR Codes
On a cow:
Details: h;p://www.hlinks.fr/news/des-­‐qr-­‐codes-­‐sur-­‐des-­‐vaches
@mroconnell
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20. Les Vignerons Mobiles
Apps
How to piggyback like a champion
@mroconnell
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21. Les Vignerons Mobiles
QR Codes
Lots of QR code solutions already exist
@mroconnell
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22. Les Vignerons Mobiles
Customer wine reviews
 Reach customers at point of purchase
 Deliver effective reviews / scores
 Note: this technology will move forward
with or withou you
@mroconnell
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23. Les Vignerons Mobiles
Geolocation tie-in
Best wines nearby
@mroconnell
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24. Les Vignerons Mobiles
One day soon…
@mroconnell
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25. Les Vignerons Mobiles
If you learned something, talk about it!
Add @mroconnell and #levin20
Creative Commons attributions:
 Screwed
phone
by
Ninja
M.
 smart
in
my
spart
phone
by
Jonathan
D.
Blundell
 Seine
floods
by
postaletrice
 Back
to
the
Future
Phone
by
Clarksworth
 Smiley
wine
by
johnwilliamsphd
More about Ryan:
 Winemaker
at
ovineyards.com
 Host
at
love-­‐that-­‐languedoc.com
 Nerd
at
Vin
2.0
and
conferences
around
the
world
Further reading:
 Bakas
on
mobile
purchasing
plaVorms
 QR
Cows
@mroconnell
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