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Copyright © 2010 Viridity Software, Inc. All Rights Reserved  Best PracticesIn Data Center Energy Resource ManagementPlus Key Findings from Survey Results
Who Has Responsibility for PowerManagement for the Data Center? Copyright © 2010 Viridity Software, Inc. All Rights Reserved  2 Source: BAO Survey, May 2010
Copyright © 2010 Viridity Software, Inc. All Rights Reserved  3 Remove IT & Facilities Silos Foster –communicationbetween IT, data center,and facilities managers Facilitate – crossdepartmental decisionsbased on on real,actionable information Improve – the bottomline with a more efficientdata center Facilities IT
How are you measuring power usagefor your data center? Copyright © 2010 Viridity Software, Inc. All Rights Reserved  4 Source: BAO Survey, May 2010
Copyright © 2010 Viridity Software, Inc. All Rights Reserved  5 Dynamically Measure Utilization Trend –power usageand utilization over time Eliminate – snapshotsthat gather point in timedata Discover – How muchpower your servers areconsuming even whenrunning idle EnergyCenter: Underutilized Server Identification
1608 Watts Viridity Difference: • Measures utilization & consumption • Gets to the server and component level for equipment • Provides actionable information based on dynamic data  Consumption Utilization 120 W 10% 0.5% 78 W 11% 170 W 130 W 7% 177 W 4% 300 W 1.2% 10% 633 W Viridity
Data Center Concerns Copyright © 2010 Viridity Software, Inc. All Rights Reserved  7 Source: BAO Survey, May 2010
Copyright © 2009 Viridity Software, Inc. All Rights Reserved Energyis theFastestGrowing Expensein the Data Center
9 Without Insight into Consumption, Energyis Impossible to Manage Efficiently “Half of organizations with mid-sized data centers will haveinsufficient power in 2011” Nemertes Research, 2010
Copyright © 2010 Viridity Software, Inc. All Rights Reserved  10 Identify Top Power Consumers Identify –equipmentin the data center usingthe most power Replace – topcandidates with newer,efficient hardware Realize – immediatecost savings EnergyCenter: Top Power Consumers
Copyright © 2010 Viridity Software, Inc. All Rights Reserved  11 Remove Underutilized Servers Identify -underutilizedservers & actionablerecommendations Provide - direct, hardROI ($$$) Eliminate - wastedpower, space & cooling Enable - additionalapplication deploymentin existing facility EnergyCenter: Underutilized Server Identification
How Do You Determine Where to Place Equipment In The Data Center? Copyright © 2010 Viridity Software, Inc. All Rights Reserved  12 Source: BAO Survey, May 2010
Optimize Placement of Equipment Copyright © 2010 Viridity Software, Inc. All Rights Reserved  13 Identify -optimumlocation for newsystem deployment  Provide - Intelligent, on-going asset andfacility management Maximize - availablespace, power andcooling resources Extend - the life ofyour existing facility EnergyCenter: Optimal Placement
Optimize Placement of Equipment $17,450* $12,750* Savings of  $1.8k - $7.7k Per Rack / Per year AVERAGE PUE AVERAGE PUE EnergyCenter VIIRIDITY 5.7kW 5.7kW Source: Georgia Tech Study *Note: Total annual power cost per rack
Energy Center connects equipment utilization andbusiness value to power consumption Time-to-value in hours, not months Deploys in minutes, not weeks No additional hardware required No server agents required  Copyright © 2010 Viridity Software, Inc. All Rights Reserved  15 The Leader in EnergyResource Management
Copyright © 2010 Viridity Software, Inc. All Rights Reserved  EnergyCenter “The only Data Center Energy Management solution that provides detailed understanding of power consumption within hours of beginning deployment” -- Andy Lawrence – The 451 Group 16
Learn More at Viridity.com Download Viridity white papers Register for a Viridity webinar Take the Data Center Energy Assessment Copyright © 2010 Viridity Software, Inc. All Rights Reserved  17

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Best Practices in Data Center Energy Resource Management

  • 1. Copyright © 2010 Viridity Software, Inc. All Rights Reserved Best PracticesIn Data Center Energy Resource ManagementPlus Key Findings from Survey Results
  • 2. Who Has Responsibility for PowerManagement for the Data Center? Copyright © 2010 Viridity Software, Inc. All Rights Reserved 2 Source: BAO Survey, May 2010
  • 3. Copyright © 2010 Viridity Software, Inc. All Rights Reserved 3 Remove IT & Facilities Silos Foster –communicationbetween IT, data center,and facilities managers Facilitate – crossdepartmental decisionsbased on on real,actionable information Improve – the bottomline with a more efficientdata center Facilities IT
  • 4. How are you measuring power usagefor your data center? Copyright © 2010 Viridity Software, Inc. All Rights Reserved 4 Source: BAO Survey, May 2010
  • 5. Copyright © 2010 Viridity Software, Inc. All Rights Reserved 5 Dynamically Measure Utilization Trend –power usageand utilization over time Eliminate – snapshotsthat gather point in timedata Discover – How muchpower your servers areconsuming even whenrunning idle EnergyCenter: Underutilized Server Identification
  • 6. 1608 Watts Viridity Difference: • Measures utilization & consumption • Gets to the server and component level for equipment • Provides actionable information based on dynamic data Consumption Utilization 120 W 10% 0.5% 78 W 11% 170 W 130 W 7% 177 W 4% 300 W 1.2% 10% 633 W Viridity
  • 7. Data Center Concerns Copyright © 2010 Viridity Software, Inc. All Rights Reserved 7 Source: BAO Survey, May 2010
  • 8. Copyright © 2009 Viridity Software, Inc. All Rights Reserved Energyis theFastestGrowing Expensein the Data Center
  • 9. 9 Without Insight into Consumption, Energyis Impossible to Manage Efficiently “Half of organizations with mid-sized data centers will haveinsufficient power in 2011” Nemertes Research, 2010
  • 10. Copyright © 2010 Viridity Software, Inc. All Rights Reserved 10 Identify Top Power Consumers Identify –equipmentin the data center usingthe most power Replace – topcandidates with newer,efficient hardware Realize – immediatecost savings EnergyCenter: Top Power Consumers
  • 11. Copyright © 2010 Viridity Software, Inc. All Rights Reserved 11 Remove Underutilized Servers Identify -underutilizedservers & actionablerecommendations Provide - direct, hardROI ($$$) Eliminate - wastedpower, space & cooling Enable - additionalapplication deploymentin existing facility EnergyCenter: Underutilized Server Identification
  • 12. How Do You Determine Where to Place Equipment In The Data Center? Copyright © 2010 Viridity Software, Inc. All Rights Reserved 12 Source: BAO Survey, May 2010
  • 13. Optimize Placement of Equipment Copyright © 2010 Viridity Software, Inc. All Rights Reserved 13 Identify -optimumlocation for newsystem deployment Provide - Intelligent, on-going asset andfacility management Maximize - availablespace, power andcooling resources Extend - the life ofyour existing facility EnergyCenter: Optimal Placement
  • 14. Optimize Placement of Equipment $17,450* $12,750* Savings of $1.8k - $7.7k Per Rack / Per year AVERAGE PUE AVERAGE PUE EnergyCenter VIIRIDITY 5.7kW 5.7kW Source: Georgia Tech Study *Note: Total annual power cost per rack
  • 15. Energy Center connects equipment utilization andbusiness value to power consumption Time-to-value in hours, not months Deploys in minutes, not weeks No additional hardware required No server agents required Copyright © 2010 Viridity Software, Inc. All Rights Reserved 15 The Leader in EnergyResource Management
  • 16. Copyright © 2010 Viridity Software, Inc. All Rights Reserved EnergyCenter “The only Data Center Energy Management solution that provides detailed understanding of power consumption within hours of beginning deployment” -- Andy Lawrence – The 451 Group 16
  • 17. Learn More at Viridity.com Download Viridity white papers Register for a Viridity webinar Take the Data Center Energy Assessment Copyright © 2010 Viridity Software, Inc. All Rights Reserved 17

Notas del editor

  1. The companies that we spoke for the most part had some of all of the data center housed in their own facility. Their primary data centers were between 1K and 10K square feet. In a few cases (where you’ll see Third Party), these organizations were co-locating their part or all of their data centers elsewhere.When asked “Who has responsibility for power management in the data center?” we learned that it was a mix of IT, Facilities, IT and Facilities, and third party (or co-location/hosted facilities.) This confirms what we knew in that for most organizations, the responsibility doesn’t necessarily sit in one department or the other. So, you’ll often see that because the department ordering equipment for the data center is not the same group that pays the power bill, there’s a big disconnect between how much power is getting consumed and how the equipment is being utilized.Even though this survey shows that 13% of managers are co-locating their IT equipment elsewhere, they still need to be concerned about power management because you can bet that they’re being charged for it even though it’s off site.
  2. The barriers to getting information can be organizational with silos of ownership between facilities and data center management.IT managers are responsible for supporting the business with technology. They are responsible for servers, storage, and virtualization in the data center. They need to keep the aisles cool and the data backed up. Facilities managers are responsible for overall site. They manage lighting, heating, ventilation, air conditioning systems, and most often, the electric bill. It’s their goal to drive down power consumption, reduce overall floor space, and keep the building operational.Energy efficiency initiatives require close alignment and participation of both departments. With Viridity EnergyCenter, everyone gets actionable information to do their jobs better while making the data center more efficient.
  3. In the earlier slide, IT management indicated that for their data centers either 25% of IT departments had responsibility for power management or 35% of IT departments shared the responsibility with the Facilities department. And yet, when these same IT managers where asked how they were measuring the power usage for their data center, 48% of them indicated that they didn’t know. This is more typical than you might think.
  4. Key Points:Industry reports indicate between 15 to 30% or more of IT equipment in the data center is non-productive or completely abandoned. EnergyCenter provides actionable reports (such as show above), that quickly identifies these non-productive assets.Results…immediate cost savings and ROI (power reduction) OR freeing up capacity that can be put to more productive use.
  5. When asked what they were most concerned about for their data centers, 21% were concerned about the rising cost of power; 17% were concerned with running out of space; 14% were concerned with lack of power; and 12% were concerned with power outages.
  6. Spending to much , running out, lack of insight, virtualization not solving power
  7. Quote from Nemerteshttp://www.nemertes.com/impact_analyses/power_monitoring_tool_underscores_data_center_power_challenges
  8. Key Points:Industry reports indicate between 15 to 30% or more of IT equipment in the data center is non-productive or completely abandoned. EnergyCenter provides actionable reports (such as show above), that quickly identifies these non-productive assets.Results…immediate cost savings and ROI (power reduction) OR freeing up capacity that can be put to more productive use.
  9. Key Points:Industry reports indicate between 15 to 30% or more of IT equipment in the data center is non-productive or completely abandoned. EnergyCenter provides actionable reports (such as show above), that quickly identifies these non-productive assets.Results…immediate cost savings and ROI (power reduction) OR freeing up capacity that can be put to more productive use.
  10. When asked how the determination is made as to where equipment is placed in the data center, the vast majority of IT managers answered that there was no one method. Most likely this is because there isn’t a method at all. Only 19% answered that they are placing equipment based on actual power readings.
  11. Key Points:Georgia Tech study showed big impact on costs based on placement within the rack.Utilization data is required to optimally placeOngoing operational dependency – achieve and maintain optimal placementPrevious Notes:Average data center saving 630720 for 5k rackSame equipment in rack, reorganized by WattageAs much as a 2.6x reduction in cooling costIn a 5.7Kw RackSW Cost: $400/RackSavings: $1.8k-$7.7k/rackAverage data center saving 630720 for 5k rackSame equipment in rack, reorganized by WattageAs much as a 2.6x reduction in cooling costIn a 5.7Kw RackSW Cost: $400/RackSavings: $1.8k-$7.7k/rack
  12. Viridity Software is the leader in Energy Resource Management.Our software connects equipment utilization and business value to power consumption in the data center.Customers are finding time to value in hours, not months.And, because we are a software solution, there is no additional hardware or agents required.
  13. Key Points:EnergyCenter is Viridity’s Core PlatformIt provides end-to-end capabilities to understand actual power consumption and utilization at the IT asset levelIt further provides actionable reporting literally within a few hours of beginning deploymentPrevious Notes:Frictionless DeploymentDeploys in minutesNo hardware sensorsNo server agentsTrivial to manageImmediate ResultsActionable reports within hours of first DiscoveryInsights across IT and Facilities infrastructureDirect ROI
  14. [NOTE: After the demo, switch to this slide . Leave this slide up during the Q&A portion.]We look forward to speaking with you about any challenges you may be having with energy in your data center and how we might help. I would also urge you to go to viridity.com and use our free underutilized server ROI calculator to gauge how much you could save annually in energy costs by shutting down servers which are not contributing to your business.Now, let’s take some of your questions.