1. Understanding Web Search and Privacy Part II
(Presented by Chelse Benham at Virtual Media Mavens, LLCanswering simple questions
at the Get Found! Workshop) The way in which the web is now going with no
foreseeable time in the future of it stopping, is it is so interconnected that it oftentimes
frightens people. Because the web, through cookies (definition written 00:00:16.14),it
tracks what you’ve done, where you’ve gone. A lot of these services, - Facebook, Google
Search - you enjoy a service for free because their advertising is so profoundly savvy and
sophisticated today that when you search it follows what you’re interested in and it’s
putting to the side – you may find that everywhere you are going if you are into
backpacking and camping materials, there’s some ad showing you camping materials.
That’s personalization (00:00:53.07).
The web is moving, we’re no longer in 2.0, now we’re in web 3.0. Web 3.0 is about
personalization and it’s both a scary thing because you get your social networks track
you, the search engines want to follow you and give you information that you might be
interested in. It seems more intrusive to a lot of people, but this is nothing new.
I think what happens is that…to be…to really maximize your use of the web it to be (1)
familiar and informed. Know what you’re doing and know what it is that you want from
it. It is not wise for a business not to be online. (00:01:42.36)
Whether you are a brick-and-mortar or out-of-you-home you need an online presence. It
is critical because more and more people – and it’s going up we’re seeing a trend where
they will go to the computer or their mobiles, to look up a business locally. Twenty
percent of all search is for local businesses. That’s astronomical.
Visit Virtual Media Mavens, LLC at www.virtualmediamavens.com
Privacy, Personalization, Web 3.0, Cookies, Facebook tracking, Google tracking,
advertising, Google, Search, Chelse Benham, Virtual Media Mavens, Social Media,
Search Engine, local search, World Wide Web
(Presented by Chelse Benham at Virtual Media Mavens, LLCanswering simple questions
at the Get Found! Workshop) The way in which the web is now going with no
foreseeable time in the future of it stopping, is it is so interconnected that it oftentimes
frightens people. Because the web, through cookies, it tracks what you’ve done, where
you’ve gone. A lot of these services, - Facebook, Google Search - you enjoy a service for
free because their advertising is so profoundly savvy and sophisticated today that when
you search it follows what you’re interested in and it’s putting to the side – you may find
that everywhere you are going if you are into backpacking and camping materials, there’s
some ad showing you camping materials. That’s personalization.

2. The web is moving, we’re no longer in 2.0, now we’re in web 3.0. Web 3.0 is about
personalization and it’s both a scary thing because you get your social networks track
you, the search engines want to follow you and give you information that you might be
interested in. It seems more intrusive to a lot of people, but this is nothing new.
I think what happens is that…to be…to really maximize your use of the web it to be (1)
familiar and informed. Know what you’re doing and know what it is that you want from
it. It is not wise for a business not to be online.
Whether you are a brick-and-mortar or out-of-you-home you need an online presence. It
is critical because more and more people – and it’s going up we’re seeing a trend where
they will go to the computer or their mobiles, to look up a business locally. Twenty
percent of all search is for local businesses. That’s astronomical.
Visit Virtual Media Mavens, LLC at www.virtualmediamavens.com