www.virtualassistantisrael.com/the-blog/content-creation/ There is hope in content marketing. It takes some thought, planning and effort… but the ability to position your business as a reliable authority, one people can turn to for advice, is a smart step on the path to acquiring these individuals as your customers.

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Creating Content
Your Market Will Devour

2. How much content is out there on the web?
➢On WordPress.com hosted blogs alone, the number hovers
around 2.5 MILLION blog posts a day. And that doesn’t
include the rest of the blogosphere.
➢And Google said a few months ago that they could see at
least 130 TRILLION pages published on the web.
Jaw-dropping

3. Content Marketing
➢And, if you had hopes of getting people to look at content
you write about your business and industry, this is more than
a little intimidating. It’s enough to make you want to go and
bury your head in a book. A print one.

4. Content Marketing
➢Yet, there is hope in content marketing. It takes some
thought, planning and effort… but the ability to position your
business as a reliable authority, one people can turn to for
advice, is a smart step on the path to acquiring these
individuals as your customers.
So, how and where do you start?

5. Figure out what content your customer wants
➢What does your customer want to know about
your field of business?
➢How do you figure out what these questions
are?

6. Customer-facing staff
➢One of the best sources for these questions is
your own mind – and the minds of any customer-
facing staff.

7. Quora and other Q&A sites
➢Q&A sites are a treasure trove of questions that real people
want to know the answers to.
➢Search for “jewelry” or specific types of jewelry like “wedding
bands.” Browse relevant and related topics, like Fashion.
➢If you find a relevant question, check how many people are
following it or have upvoted it to see how many people are
interested in getting an answer.

8. Social Media
➢If your own Facebook page has enough traffic, check what
people are commenting and messaging about.
➢If not, go to the big names in your industry and see if there
are any telling comments there.
➢It’s also a good idea to check what content gets the most
likes and shares. Let your audience’s engagement tell you
what they’re interested in.

9. Social Media
➢Social media groups, like Facebook Groups and LinkedIn
Groups, can also be a great resource.
➢Find relevant groups where your audience is participating
and talking about your topic.
➢Join the group and monitor the conversation. Glean content
ideas from the topics that get lots of audience interaction.

10. Google
➢Do keyword research. Login to Google Adwords’ Keyword
Planner tool. You’ll have to create an Adwords account, but
you don’t have to give any payment information to use the
tool.

11. Google
➢Put in some industry terms, like “gold necklace” or
“engagement rings,” and see what suggestions Google gives
you, and the estimated monthly search volume each term
has.
➢Google is getting more stingy about giving out information, so
they only give out ranges, not exact figures – but it’s still
helpful to get an idea if the keyword phrase has lots of
searches, some searches, or very few searches.

12. Google
➢For your content, try to find questions and longer, topical
phrases. You want to unearth phrases like “what other gems
besides diamonds do people use for engagement rings,” not
just “engagement rings.”
➢Plug some of your ideas into a regular Google search. See if
Google suggests any ideas as you’re typing.

13. Google
➢Then scroll down the search results page. Sometimes Google
will bring several questions in the results under the heading
“People also ask.”
➢Almost always, at the bottom of the page, Google lists
“related searches.” Either one can be a content idea gold
mine.

14. Craft an Amazing Answer
➢Once you have the question you’re going to answer in your
content, answer it well. Don’t just spit out 500 words and call
it a day. Write the most comprehensive post you can on the
topic.

15. Promote it!
➢If you publish the most amazing, comprehensive post ever,
but don’t take the pains to promote it, your post will most
likely die a silent death. Marketing expert Derek Halpern
explains that he spends only 20% of his content marketing
time writing content. The other 80% he spends promoting it.

16. Promote it!
➢Share it on social media, of course, but go beyond that. Here
are some promotional suggestions:
➢Send out a campaign to your email list
➢If you’re directly answering a question you found on a Q&A
site, post it in response to the question.

17. Promote it!
➢Find bloggers or journalists who have covered topics
related to this post topic in the past.
➢Approach them in an email tailored to them (no cookie
cutter mass emails), explain what you think the value of the
post would be for them or their audience, and ask politely if
they could share it.

18. As easy as 1,2,3… or not
➢We’re not going to kid you. The process of successful content
marketing takes work, and time.
➢Figuring out what questions your customers really want
answers to, creating the best, most comprehensive answer
ever, and promoting it until people find, read and love it
doesn’t happen in an hour… or a day.

19. As easy as 1,2,3… or not
➢The return on investment, however, is much higher than any
more watered-down blog posts or content marketing you
could be doing.
So are you ready?
Get set…
1, 2, 3… go!

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