Presented by Steve Tatum at the Annual Conference of the Visual Resources Association, April 18th - April 21st, 2012, in Albuquerque, New Mexico. Session: Embedded metadata in cultural image collections and beyond Over the past few years visual resources professionals have increasingly been using embedded metadata as an effective way to collect initial cataloging data, to ensure the delivery of key information with images, to archive image information, and to link VRA Core 4 with other schemas in the larger digital imaging environment. The activities and case study examples presented by panel members will include improving workflow efficiency within visual resources operations and developing ongoing relations with the International Press Telecommunications Council, a pioneer in embedding metadata into images. While this work addresses the immediate needs of visual resources for art, architecture, and related fields, it simultaneously looks outward to the increasing interoperability of all digital materials available in library collections and on the world wide web. ORGANIZER & MODERATOR: Steve Tatum, Virginia Tech PRESENTERS: 1: Sheryl Frisch, California Polytechnic State University, San Luis Obispo 2: Joshua Lynn and Heidi Raatz, Minneapolis Institute of Arts 3: Gregory Reser, University of California, San Diego 4: Steve Tatum, Virginia Tech