Más contenido relacionado Similar a What flavour is your digital transformation? (20) What flavour is your digital transformation?1. What Flavour Is Your Digital Transformation?
@Annemcx @VisceralBiz
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
3. The 2014 CONNECTED HOUSING Study
Accelerating performance
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
4. 5 Flavours of Digital Transformation
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6. 1. Communications Flavour
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There are some very whizzy and
shiny social media platforms and
apps out there. But what matters
most really are strategies for the
social media platforms on Housing
websites and that residents’ use...
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Is on 99%of the Top 100
UK Housing websites
If your digital transformation’s mainly about communication, it pays to focus on integrating
social media, website engagement and developing networked analytics as the priority.
Is on 86%of the Top 100
UK Housing websites
1. Communications Flavour
8. 1. Communications Flavour
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Social media networks can be walled
gardens, so what’s the value of
publishing straight to these platforms..?
Your website is arguably the main point
of attraction, it builds digital equity in
your brand and creates seamless user
experiences.
9. P.O.S.S.E
Publish on Own Site, Syndicate Everywhere
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10. Specific Communications Objectives
Broadcast v Interaction
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To engage with our stakeholders
To promote our activities
To reach residents, housing professionals and employers
To be properly recognized externally for all we do well
To reach tenants and staff
These are some of the social media communications objectives Housing organisations have
said they have. These can be developed into detailed specific engagement and interactivity.
1. Communications Flavour
*Source: Connected Housing 2014
11. 2. Channel Shift Flavour
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To achieve channel shift, the first
step of course is finding out who
and where people are online.
And it’s still early days here for
many Housing organiations.
2. Channel Shift Flavour
14. 2. Channel Shift Flavour
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Housing organisations can create
channel shifts by developing clear
customer journey strategies and a
framework for tracking and
understanding user behaviours,
backed up by data.
2. Channel Shift Flavour
16. 3. Service Design Flavour
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Developing powerful service
design experiences and effective
digital interaction goes straight to
the heart of any brand.
3. Service Design Flavour
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3. Service Design Flavour
‘Putting people first?’ It’s arguably a threshold more than a differentiator.
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There’s a lot of vendorware out there.
But how many focus on putting a data
capability into your organisation?
A good digital transformation strategy
based on service design does that.
3. Service Design Flavour
22. 4. Networked Culture Flavour
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23. 4. Networked Culture Flavour
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Developing a networked culture
internally is at the core of creating
sustained digital transformation.
It can be used to measure flows of
business value and this becomes
even more important when people
are mobile.
4. Networked Culture Flavour
25. 4. Networked Culture Flavour
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Networked culture promotes
interoperability and linked data
across departments, projects and
platforms wherever possible.
4. Networked Culture Flavour
28. 5. Business model flavour
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29. 5. Business model flavour
LACK of supply
Affordability
Unemployment
Skills
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These issues Housing organisations say affect them the most*. Digital business modeling as
part of digital transformation can help Housing organisations adapt to meet them.
*Source: Connected Housing 2014
30. Personal data sources
Locators
Social Interactions
Environment
Transactions
Personal data store Personal data apps and services
Visualisation/Awareness
Management/Control
Sharing/Exploitation
Social Value
5. Business model flavour
Source: Sandy Pentland - MIT Centre for Collective Intelligence
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Huge opportunities can be opened up using digital transformation,
but for many it’s not business management as we know it.
31. So, what flavour is your digital transformation?
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32. Every organisation is different www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
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About Visceral Business
Effective transformation evolves from looking at issues in new ways...
experience
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“Look, all I’m saying is now is the time to develop the technology to deflect the asteroid”
It will pay to be proactive about digital transformation.
36. So, come take a connected
look at it with us.
www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
Content and platform development
Channel shift
Data-led strategy
Service design and delivery
Internal performance
Enterprise architecture
Insight, research and segmentation
Impact measurement
You can download the 2013 Connected Housing Report from www.visceralbusiness.com
Be part of Connected Housing 2014
Check out www.visceralbusiness.com/2014-connected-housing-intro or email anne@visceralbusiness.com