A new age beauty, spa and salon had to differentiate itself in the market. Eyecatch, the brand strategy and design agency crafted the marketing and promotion strategy for Sensess.

1. Marketing & Promotion Strategy

2. Sensess – The Story
It’s so much fun to be good looking. Oodles of attention, the
silent jealousy of your friends and the proud looks of your
loved ones. Why let those moments wait any longer?
Life is beautiful. You are too.
At Sensess, we help you discover that beautiful YOU!

3. Brand Philosophy
At Sensess, we strongly believe
that beauty is inherent in each
one of us. It’s just a matter of
finding it. We ensure that you
find yours while having fun!

4. Vision
Mission
The world is a beautiful place filled with beautiful
people and beautiful moments. At Sensess, we are
all for creating and preserving that beautiful
world.
We are on a mission to make people embrace
themselves for who they are, instill self confidence
and believe in themselves!

5. Brand Colors
Primary Colors
Signify vibrancy, excitement and positivity. The black is used to showcase self esteem
and make a style statement

6. Logo
Vibrant, peppy and modern.

7. •Premium beauty, salon and slimming centre
•Primarily targeted at mid – premium (SEC A, B)Product
•On par with premium players in the marketPrice
•Vijayawada and surrounding areas
•Focus on penetration into Tier II & III citiesPlace
•Consumer focused promotion
•Promotion program to be consistent with brand personalityPromotion

8. Brand Positioning - Sensess
Variable Positioning
Segment Mid - Premium
Concept Beauty care for the body
Selling point Customized care, privacy and attention
Functional benefit New look, guaranteed results
Emotional benefit Self confidence, style statement
Brand Personality Stylish metrosexual male & female
(15 – 25)
Sec A, B
Fashion conscious, confident, fun loving

9. Who is both modern & style conscious
Imagery
and the beautiful girl next door

10. Imagery
Who is both boy next door… and the quintessential alpha male…

11. Sample Creatives

12. Life is beautiful.
You are too.

13. From
Daddy’s little princess.
To
the husband’s queen.

14. The perfect you.
For those perfect
moments!

15. How do I look, Mommy?

16. Making the transformation
to

17. Internal Restructuring

18. In store Graphics
• Mirror talker
• Posters
• POS Signage
• Sidewalk Signage
• Bounceback Cards

19. Marketing Materials
• Business cards/Letterheads/Invoices
• Loyalty cards
• New guest welcome pack (Trifold card wallet, rewards
passport card, bounce back card)
• Service menus (Print & Electronic)
• Retail Bags
• Sensess Corporate Brochure (Trifold)
• Leaflets/Fliers
• Posters

20. Employee Branding
Red Coat
White Inner Shirt
Black trouser

21. External Communication

22. Sensess Website Design

23. Salient features of website
• Regular sections such as About us, Services, Gallery,
Testimonials, etc.
• Scope for customer to register, log in and view his
transaction history, make appointments and refer
people through his personal account.
• Customer can also upload his picture into his profile
and can be shared to his individual Facebook profile.
• Monthly transaction status to be sent to customer’s
email address.

24. Facebook Page
Life is beautiful.
You are too.

25. Life is beautiful.
You are too.
Multiplex Ads

26. Traditional Advertising
•Hoardings
•Road Medians
•Print ads in newspapers & magazines
•Newspaper inserts
•Coupons/Membership cards
•Mall activations at PVP Mall
•Strategic partnerships
•Event sponsorships

27. The Sensess Experience
People buy the product, but remember the experience!

28. Why is this important?
• Sampling of the brand
• Excellent service leads to word-of-mouth
referrals.
• Chances of a long term relationship.
• Customer loyalty.
• Bankable revenue stream.

29. Packaging offerings
• Identify various customer segments
• Package offerings based on their needs
• Based on the time in the year, use these
packaged services to good effect.

30. Customer Acquisition
• Every new customer will receive a welcome pack from Sensess
• The welcome pack will contain a rewards card as well as a
bounce back card.
• The customer may be given a referral code to refer customers
( for ex: VISHNUV409UE)
• Using this code, he can refer friends for first time visit
(complimentary upto Rs. 200). Once the friend has used it, the
referrer also gets Rs. 200 off on his next visit)
• Even if we are spending Rs. 400 to acquire a customer, he
would have sampled the Sensess experience.

31. Annual Membership Cards
• Membership cards for loyal customers
• Annual benefits for members
• Referral bonus
• Rewards program
• Annual Sensess Day for all members

32. Annual Marketing Calendar
• New Year
• Valentines Day
• Summer Holidays
• Mother’s Day
• Back to school/college
• Father’s Day
• Seasonal Sales Promotions
• Friendship Day
• Rakshabandhan
• Wedding Season Promotions
• Diwali
• Christmas Sale

33. Let’s discuss?