Text Analytics can be fun, useful and distracting. It is not just about the tools, but about how to use tools to drive business outcome. In this deck, you will get a sneak peak into some uses of text analytics in Life Insurance Transformation
2. 2
Advanced
Analytics CoE,
Maturity Model
Customer Analytics
(entire value chain)
Machine Learning
Scoring Engine
Optimization
Simulations
Forecasting & Time
Series
• 16+ Years
• John Hancock Insurance
• Deloitte Consulting (Industries – Insurance,
Retail, Financial, Technology, Telecom,
Healthcare, Data)
• IBM
• Sun Microsystems
Business
Analytical
(Math, Stats)
Technical
(Programming)
Expertise
Experience
Vishwa Kolla
Head of Advanced Analytics
John Hancock Insurance, Boston
MBA Carnegie Mellon University
MS University of Denver
BS BITS Pilani, India
8. 8
Prospect Acquire Nurture
• Document Clustering /
Classification
• Word Cloud
• Concept Extraction
• NLP
Social Listening When looking to see
who to target, social
listening seems to be a
good direction
9. 9
Prospect Acquire Nurture
• Info Retrieval / OCR
• Document Clustering /
Classification
• Concept Extraction
• NLP
• Web Mining
Information Organization When looking to
improve operations,
information extraction
and structuring is more
important
10. 10
Prospect Acquire Nurture
• Document Clustering /
Classification
• Concept Extraction
• NLP
• Web Mining
Information Understanding
When looking to nurture
existing relationships,
text analytics of
interactions help a ton
14. 14
• Where should I talk?
• What topics should I
talk about?
• Who should I talk to?
Word
Cloud
Classification Alignment
Inventory EDA Relevance
Monitor
Influencer
Pool
Relevance Partner
16. • How do I extract
value from Dark
data?
• What APSes are
similar?
• What is the insight?
• Is there a misrep?
• What does my
customer want?
• Is my customer a
Net Promoter?
• How can I nudge?
17. 17
• How do I extract
value from Dark
data?
• What APSes are
similar?
• Is there a misrep?
• What does my
customer want?
• Is my customer a
Net Promoter?
• How can I nudge?