1. VISHWANATH S MASHAL
Ph-9886297781
E-mail: Vishwanath.itc@gmail.com, vishwanathmashal@rediffmail.com
OBJECTIVE
To be an active contributor for the development of the Organization and to be a learner, creator and
enabler to be effective in my performance.
PROFESSIONAL SYNOPSIS
8 Year experience in FMCG in hardcore Sales & Distribution, Channel Sales, marketing
communications assignments & 1 Years’ experience in Retail Industry (Heritage Foods
Ltd) as Store Executive.
Formulate and implement Section Sales & Distribution Plan at the outlet level. Achieve visibility,
availability and Sales targets for FMCG products, Implementation of Brand Inputs and
Merchandising activities in the market level and Ensure implementation of Trade Marketing &
Distribution plans and achieve sales expectations in the assigned area by working closely with
identified customer groups; with demonstration of personal selling, lead the training and
development of the selling team.
Sales & Distribution, Customer Relationship Management & Operations Management.
Functionalities include:
- Sales Planning and analysis. - Sales forecast & Estimation.
- Key Accounts Management. - Sales Promotions
- Stock Control. - Investment planning
- Training & Development. - WD Operations
Skilled at Sales planning and execution, new product launches, Stocks control, Planning of BTL
activities, event management, team Handing, Training and development, Organizing Trade meets,
Merchandising and negotiating with vendor.
ITC - WORKING EXPERIENCE (Total Experience – 7 years)
ITC Limited From July 2010 to Till date
Area Executive
Job Profile: -
- Sales Planning and analysis - Sales forecast & Estimation.
- Institutions Accounts Management - Sales Promotions
- Stock Control - Investment planning
- Training & Development - WD Operations
- New Product launches - Consumer Contacts
- Market feedback - Competitions analysis
Currently Handling 3 distributors (Bangalore City : Banswadi, Rt Nagar, Shivajinagar).
Handling 5.3 cores per Month (Foods Division) from last 6 Months.
Handling 28 (Sales & Merchandising) & 4 Supervisors Members team.
2013-2016 Handling 5 distributors (Ramanagar, Kanakapura, Mandya).
Handling Annual Business of 31 cores (Foods Division) from last 2.5 Years.
Handling 17 (Sales & Merchandising) & 4 Supervisors & 1 PSR Members team.
2. 11-12 & 12-13 was handling Personal care Business Division, taking Care of 1.56 Cores of Business
annually from Tumkur Section & Davanagere Section Respective years.
Planning & Analysis- Based on Year plan making Quarterly plans to achieve planned numbers,
timely analysis, Speed check, Distribution handling, Sales forecasting, Planning estimates for the
Month.
Stock Control- Maintaining pipelines at Distributor level & at market Level, FIFO, Stock rotation,
Managing (OCD) Old Code Date Stocks.
Ensure adequacy of Distributor funds for smooth management of business and assisting the
Distributors in the areas of claim settlement.
Training & Development- Training & Development Program for Sales Team, Product training,
Market training, Monthly Team Meetings, Weekly meetings, Scheme communication & On the Job
Training, Running Contest for Sales team on Productivity & overall planned numbers.
New Product Launch – Identifying target Customers as per Norms, Sales team training, trade
activity planning and Consumer Contact activity at Outlet level.
Sales Promotion Activities (Sellout) like Displays, Branding, Full Shop, In shop activities to enhance
Sales & to reach target consumers.
Distributor Operation- Regular Check on Distributor Infra, Godown Hygiene, Investment as per
Plan.
Market Feedback & Competition Analysis on Monthly Basis & updating the same to HO.
Organizing trade meets- To communicate New Product launches, Scheme Communication.
Cureently Handling 3 distributors A Bangalore City
HIMLAYS FOODS LTD. From Feb 2010 to June 2010
Sales Executive.
Job Profile:
-Handling Metro Cash & Cary for the Himalya Foods (Appetizers, Sweets, Olive oil &
Chocolates)
-Handling customer Complaints and Service.
HERITAGES FOODS PVT LTD. From Dec 2008 to Jan 2010
Sales Executive.
Job Profile:
-Handling Heritage Modern Stores “Fresh @’ Basaveshwar Nagagr, Rajaji Nagar, Indira
Nagar.
- RESPOCIBLE FOR
• Heritage own Products sales at given stores.
• Sales, Visibility, Promotional activity, Customer contact , FiFo, Sales forecasting, Estimation,
• Handling customer Complaints and Service, & CRM (Membership Card).
PERSONAL KEY ATTRIBUTES
3. Committed team player with flexible approach to work and initiative.
Hard working, Enthusiastic and Honest in work.
Open to learning skills & transfer the same to other team members there by developing the team
as well as the Organization.
ACADEMIC CREDENTIALS
2006 B.sc Mathematics, Statistics, From ASP College Bijapur, Karnataka University.
2008 MBA from BLDE Bijapur (Affiliated to Karnataka University, Dharwad)
PERSONAL DETAILS
Date of Birth : 11th
Feb 1985
Marital status : Single
Address : #717, C/o Mohan, 5th
Block, Rajajinagar, Bhashyam Circle
Bangalore-10
Languages Known : English, Hindi, and Kannada (Read, Write & Speak)
ACHIEVEMENTS-
Got promoted from H1 to H2 (Grade Increase at Area Executive level) within 2 Year, Now Hs3.
Highest Growth Contributor to Branch 65% over LY at Davavngere during Personal care
business, whereas Branch Growth was 23%.
Award received from Branch manager during 2012-13 on project “Muliyankan”, & also
outstanding performance during appraisal in the same period.
Enrolled the Society for the personal care Business (Rs.10 SKU soap & Agarabatti), which
helps to grow me 65% over the year.
Identified the rural potential markets for direct service, beyond the competition service.
Identified at southern District level during 13-14 in the contest of “Grand Prix’ Stood 6th
Place.
Stockiest ka super star13-14, active participation by all stockiest at a given territory and
winner for the year contest @ India level (Malur Stockiest), won 50k worth Bike.
Declaration:-
The above given data is true to the best of my knowledge
VISHWANATH S MASHAL PLACE: BANGALORE
