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vViissiieerr 
l 
l 
THE 
“DATAFICATION” 
OF 
HR: 
GRADUATING 
FROM 
METRICS 
TO 
ANALYTICS 
Ian 
J. 
Cook 
Director, 
Product 
Management, 
Visier 
a ananlayl&ycti 
cap applipcalic&aotnios 
nfosr 
fpoer oppeleo 
ple Page 1
Workforce Analytics and Planning. 
Smart. Intuitive. Complete. 
visier l analytic applications for people Page 2
TODAY’S 
AGENDA 
§ Trends 
Shaping 
the 
“Datafica&on” 
of 
HR 
§ How 
to 
Graduate 
from 
Metrics 
to 
Analy&cs: 
– Talent 
Reten&on 
– Recrui&ng 
Effec&veness 
– Performance 
– Total 
Rewards 
– Employee 
Movement 
§ Common 
PiMalls 
to 
Avoid 
visier l analytic applications for people Page 3
TRENDS 
SHAPING 
THE 
“DATAFICATION” 
OF 
HR 
vViissiieerr 
l 
l 
a ananlayl&ycti 
cap applipcalic&aotnios 
nfosr 
fpoer oppeleo 
ple Page 4
ECONOMIC 
DRIVERS 
Hire 
Right 
Demographic 
ShiD 
Retain 
Top 
Talent 
Skills 
Shortages 
Ensure 
Diversity 
Economic 
Flux 
Op&mize 
Spending 
CompeKKve 
Pressures 
more 
than 
ever 
before 
workforce 
insight 
and 
planning 
agility 
are 
crucial 
to 
business 
performance 
visier l analytic applications for people Page 5
FACTORS 
DRIVING 
CHANGE: 
HEIGHTENED 
COMPETITION 
“… 
stock 
market 
returns 
are 
30% 
higher 
than 
the 
S&P 
500, 
they 
are 
twice 
as 
likely 
to 
be 
delivering 
high 
impact 
recrui&ng 
solu&ons, 
and 
their 
leadership 
pipelines 
are 
2.5X 
healthier.” 
Josh 
Bersin, 
October 
2013 
“… 
improve 
talent 
outcomes 
by 
12%, 
leading 
to 
a 
6% 
improvement 
in 
gross 
profit 
translated 
into 
$18.9M 
in 
savings 
for 
every 
$1B 
in 
revenue. 
“…have 
a 
margin, 
which 
CEB, 
Analy&cs 
Survey, 
2013 
hard-­‐to-­‐replicate 
compeKKve 
advantage.” 
Harvard 
Business 
Review 
Compe&ng 
on 
Talent 
Analy&cs, 
October 
2013 
visier l analytic applications for people Page 6
FACTORS 
DRIVING 
CHANGE: 
ECONOMIC 
INFLUENCE 
OF 
HR 
SUCCESS 
“Compared 
with 
low 
performing 
companies, 
high 
performing 
companies.. 
1. Build 
stronger 
people 
leaders 
2. Do 
more 
to 
a]ract 
and 
retain 
talented 
people 
3. Treat 
and 
track 
performance 
with 
transparency” 
Source: 
BCG, 
From 
capability 
to 
profitability, 
2012 
visier l analytic applications for people Page 7
“THE 
WAR 
FOR 
DATA 
IS 
ON” 
JOSH 
BERSIN, 
BERSIN 
BY 
DELOITTE 
(OCTOBER 
2013) 
Level 
4: 
Predic&ve 
Analy&cs 
Predic&ve 
models, 
scenario 
planning 
Level 
3: 
Strategic 
Analy&cs 
Segmenta&on, 
analysis, 
people 
models 
4% 
Level 
2: 
Proac&ve 
– 
Advanced 
Repor&ng 
Rou&ne, 
benchmarking, 
dashboards 
Level 
1: 
Reac&ve 
– 
Opera&onal 
Repor&ng 
Ad 
hoc, 
reac&onary 
Source: 
Bersin 
by 
Deloi]e 
2013 
If you are not 
investing in an 
integrated analytics 
capability within HR 
and creating a Big 
Data solution … 
you’re going to fall 
behind. 
56% 
10% 
30% 
visier l analytic applications for people Page 8
BIG 
DATA 
GOES 
MAINSTREAM 
§ Big 
Data 
has 
one 
or 
more 
of: 
– Volume: 
large, 
or 
rapidly 
increasing, 
amounts 
of 
data 
– Velocity: 
rapid 
response 
or 
movement 
of 
data 
in 
and 
out 
– Variety: 
large 
differences 
in 
types 
or 
sources 
of 
data 
§ Big 
Data 
lets 
you 
ask 
and 
answer 
ques&ons 
that 
historically 
were 
impossible, 
or 
prohibi&vely 
expensive 
– 
thanks 
for 
hardware 
and 
sodware 
technology 
innova&ons 
visier l analytic applications for people Page 9
IN-­‐MEMORY 
“BIG 
DATA 
READY” 
TECHNOLOGY 
The 
“brain” 
CPU 
Like: 
Short-­‐term 
memory 
Long-­‐term 
memory 
Can: 
Do 
1 
billion 
things 
a 
second 
Fetch 
25 
million 
pieces 
of 
data 
a 
second 
Fetch 
100 
pieces 
of 
data 
a 
second 
250,000 
Kmes 
faster 
It 
takes: 
1 
second 
2.9 
days 
1 
minute 
25 
weeks 
visier l analytic applications for people Page 10
DEFINITIONS 
vViissiieerr 
l 
l 
a ananlayl&ycti 
cap applipcalic&aotnios 
nfosr 
fpoer oppeleo 
ple Page 11
DEFINITIONS 
Metrics 
§ A 
system 
or 
standard 
of 
measurement 
AnalyKcs 
§ The 
systema&c 
computa&onal 
analysis 
of 
data 
or 
sta&s&cs 
visier l analytic applications for people Page 12
HOW 
TO 
GRADUATE 
FROM 
METRICS 
TO 
ANALYTICS 
vViissiieerr 
l 
l 
a ananlayl&ycti 
cap applipcalic&aotnios 
nfosr 
fpoer oppeleo 
ple Page 13
RETENTION 
≠ 
TURNOVER 
§ Turnover 
is 
not 
sufficient 
because…. 
§ Lots 
of 
reasons 
people 
turnover 
– 
some 
good 
/ 
some 
bad 
§ Once 
someone 
has 
led 
it 
is 
hard 
to 
get 
them 
back 
§ One 
number 
tells 
you 
nothing 
about 
how 
to 
change 
the 
outcome 
visier l analytic applications for people Page 14
RETENTION 
ANALYTICS 
Modern 
algorithms 
deliver 
a 
far 
more 
sophis&cated 
analysis 
of 
exits 
and 
provide 
insight 
into 
how 
to 
reduce 
them. 
visier l analytic applications for people Page 15
EFFECTIVE 
HIRING 
≠ 
TIME 
TO 
HIRE 
FAST 
GOOD 
CHEAP 
§ Speed 
is 
highly 
dependent 
on 
the 
market 
condi&ons 
affec&ng 
the 
type 
of 
talent 
being 
hired 
§ Priori&zing 
speed 
over 
quality 
can 
have 
nega&ve 
results 
§ EffecKveness 
is 
not 
a 
single 
concept 
§ For 
example, 
hourly 
paid 
staff 
vs. 
execu&ve 
level 
hires 
visier l analytic applications for people Page 16
RECRUITING 
ANALYTICS 
Analy&cs 
applies 
powerful 
visualiza&on 
techniques 
to 
put 
cri&cal 
business 
answers 
in 
front 
of 
decision 
makers 
– 
in 
an 
intui&ve 
way. 
visier l analytic applications for people Page 17
PERFORMANCE 
≠ 
APPRAISAL 
PARTICIPATION 
§ The 
change 
in 
focus 
for 
performance 
is 
the 
essence 
of 
the 
shid 
in 
HR 
from 
transac&onal 
to 
strategic 
§ It 
is 
more 
important 
to 
analyze 
the 
impact, 
quality 
and 
fairness 
of 
your 
performance 
process… 
than 
to 
count 
the 
number 
of 
people 
who 
took 
part! 
visier l analytic applications for people Page 18
PERFORMANCE 
ANALYTICS 
visier l analytic applications for people Page 19
TOTAL 
REWARDS 
ANALYZED 
Analy&cs 
are 
designed 
to 
provide 
answers 
to 
important 
business 
ques&ons 
like:-­‐ 
“What 
caused 
our 
compensa&on 
budget 
to 
change 
in 
Q1?” 
By 
providing 
these 
types 
of 
answers 
the 
business 
can 
make 
be]er 
decisions 
– 
leading 
to 
be]er 
results. 
visier l analytic applications for people Page 20
HEADCOUNT 
REPORTING 
Business 
Unit 
Q1 
2013 
Q2 
2013 
Q3 
2013 
Q4 
2013 
Q1 
2014 
Sales 
554 
549 
557 
560 
550 
Manufacturing 
1320 
1314 
1328 
1345 
1355 
Services 
432 
430 
424 
420 
425 
R&D 
45 
40 
44 
48 
40 
Finance 
15 
15 
14 
15 
14 
HR 
17 
15 
16 
18 
16 
Total 
2383 
2363 
2383 
2406 
2398 
Forecast 
2440 
2420 
2390 
2398 
2409 
Difference 
-­‐57 
-­‐57 
-­‐7 
8 
-­‐11 
This 
is 
an 
example 
of 
the 
typical 
headcount 
report. 
It 
is 
extremely 
limited 
in 
its 
ability 
to 
support 
decisions 
and 
can 
hide 
important 
detail. 
visier l analytic applications for people Page 21
HEADCOUNT 
ANALYZED 
Analy&cs 
shows 
you 
the 
whole 
story 
related 
to 
the 
change 
in 
headcount. 
There 
are 
a 
total 
of 
546 
moves 
that 
make 
up 
a 
net 
change 
of 
3. 
visier l analytic applications for people Page 22
COMMON 
PITFALLS 
TO 
AVOID 
vViissiieerr 
l 
l 
a ananlayl&ycti 
cap applipcalic&aotnios 
nfosr 
fpoer oppeleo 
ple Page 23
MY 
DATA 
IS 
BAD, 
I 
NEED 
TO 
CLEAN 
IT 
FIRST…. 
§ You 
are 
not 
alone 
§ HR 
data 
is 
inherently 
“bad” 
and 
difficult 
to 
integrate 
§ But 
you 
do 
not 
need 
to 
let 
this 
hold 
you 
up 
with 
analy&cs 
“Our 
workforce 
data 
is 
bad, 
inconsistent, 
incomplete, 
constantly 
changing….” 
visier l analytic applications for people Page 24
DO 
NOT 
LET 
BAD 
DATA 
HOLD 
YOU 
UP 
§ Analy&cs 
is 
about 
making 
decisions, 
but 
not 
all 
decisions 
are 
equal 
Inefficient 
Risky 
decision 
Impact 
of 
decision 
Quality 
of 
data 
Aim 
for 
the 
green 
zone! 
visier l analytic applications for people Page 25
DO 
NOT 
LET 
BAD 
DATA 
HOLD 
YOU 
UP 
§ People 
enter 
data, 
therefore, 
Bad 
Data 
is 
a 
given 
§ Aim 
for 
con&nuous 
improvement 
§ Create 
auto-­‐rules 
that 
correct 
common 
mistakes 
Battery Park 
N.Y. 
Chelsea 
Midtown 
NYC 
Manhattan 
New York City 
Bronx 
NY 
Big Apple 
N. York 
Harlem 
Queens 
= New York 
visier l analytic applications for people Page 26
MY 
IT 
DEPARTMENT 
IS 
TOO 
BUSY 
§ IT 
oden 
lacks 
the 
resources 
to 
support 
HR 
beyond 
transac&onal 
systems 
§ Tradi&onal 
Business 
Intelligence 
/ 
analy&cs 
solu&ons 
take 
a 
year+ 
and 
$1 
Million+ 
to 
implement, 
and 
more 
to 
maintain 
§ Look 
for 
cloud 
solu&ons, 
provided 
as 
a 
service, 
which 
remove 
the 
burden 
and 
cost 
from 
IT 
visier l analytic applications for people Page 27
WE 
NEED 
TO 
CREATE 
A 
DATA 
WAREHOUSE 
§ More 
than 
50% 
of 
data 
warehouse 
projects 
have 
limited 
acceptance 
or 
fail 
(Gartner) 
§ Between 
70% 
to 
80% 
of 
corporate 
business 
intelligence 
projects 
fail 
(Gartner) 
§ The 
average 
price 
for 
a 
data 
warehouse 
is 
$2.3M 
(IDC) 
§ The 
&me 
to 
implement 
a 
data 
warehouse 
ranges 
from 
12-­‐36 
months 
visier l analytic applications for people Page 28
INSTEAD 
OF 
TRADITIONAL 
DATA 
WAREHOUSE… 
§ Look 
at 
cloud 
solu&ons 
that: 
– Use 
modern 
technologies 
– 
in-­‐memory 
data 
warehouse 
– Have 
dedicated 
expert 
resources 
who 
have 
implemented 
many 
&mes 
before 
– Have 
a 
well-­‐defined 
but 
flexible 
data 
model 
• Pre-­‐built 
= 
speed, 
low 
risk 
• Flexible 
= 
adjust 
to 
your 
business 
needs. 
Change 
as 
your 
business 
changes 
(new 
ques&ons, 
new 
sources 
of 
data) 
visier l analytic applications for people Page 29

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The Datafication of HR: Graduating from Metrics to Analytics

  • 1. vViissiieerr l l THE “DATAFICATION” OF HR: GRADUATING FROM METRICS TO ANALYTICS Ian J. Cook Director, Product Management, Visier a ananlayl&ycti cap applipcalic&aotnios nfosr fpoer oppeleo ple Page 1
  • 2. Workforce Analytics and Planning. Smart. Intuitive. Complete. visier l analytic applications for people Page 2
  • 3. TODAY’S AGENDA § Trends Shaping the “Datafica&on” of HR § How to Graduate from Metrics to Analy&cs: – Talent Reten&on – Recrui&ng Effec&veness – Performance – Total Rewards – Employee Movement § Common PiMalls to Avoid visier l analytic applications for people Page 3
  • 4. TRENDS SHAPING THE “DATAFICATION” OF HR vViissiieerr l l a ananlayl&ycti cap applipcalic&aotnios nfosr fpoer oppeleo ple Page 4
  • 5. ECONOMIC DRIVERS Hire Right Demographic ShiD Retain Top Talent Skills Shortages Ensure Diversity Economic Flux Op&mize Spending CompeKKve Pressures more than ever before workforce insight and planning agility are crucial to business performance visier l analytic applications for people Page 5
  • 6. FACTORS DRIVING CHANGE: HEIGHTENED COMPETITION “… stock market returns are 30% higher than the S&P 500, they are twice as likely to be delivering high impact recrui&ng solu&ons, and their leadership pipelines are 2.5X healthier.” Josh Bersin, October 2013 “… improve talent outcomes by 12%, leading to a 6% improvement in gross profit translated into $18.9M in savings for every $1B in revenue. “…have a margin, which CEB, Analy&cs Survey, 2013 hard-­‐to-­‐replicate compeKKve advantage.” Harvard Business Review Compe&ng on Talent Analy&cs, October 2013 visier l analytic applications for people Page 6
  • 7. FACTORS DRIVING CHANGE: ECONOMIC INFLUENCE OF HR SUCCESS “Compared with low performing companies, high performing companies.. 1. Build stronger people leaders 2. Do more to a]ract and retain talented people 3. Treat and track performance with transparency” Source: BCG, From capability to profitability, 2012 visier l analytic applications for people Page 7
  • 8. “THE WAR FOR DATA IS ON” JOSH BERSIN, BERSIN BY DELOITTE (OCTOBER 2013) Level 4: Predic&ve Analy&cs Predic&ve models, scenario planning Level 3: Strategic Analy&cs Segmenta&on, analysis, people models 4% Level 2: Proac&ve – Advanced Repor&ng Rou&ne, benchmarking, dashboards Level 1: Reac&ve – Opera&onal Repor&ng Ad hoc, reac&onary Source: Bersin by Deloi]e 2013 If you are not investing in an integrated analytics capability within HR and creating a Big Data solution … you’re going to fall behind. 56% 10% 30% visier l analytic applications for people Page 8
  • 9. BIG DATA GOES MAINSTREAM § Big Data has one or more of: – Volume: large, or rapidly increasing, amounts of data – Velocity: rapid response or movement of data in and out – Variety: large differences in types or sources of data § Big Data lets you ask and answer ques&ons that historically were impossible, or prohibi&vely expensive – thanks for hardware and sodware technology innova&ons visier l analytic applications for people Page 9
  • 10. IN-­‐MEMORY “BIG DATA READY” TECHNOLOGY The “brain” CPU Like: Short-­‐term memory Long-­‐term memory Can: Do 1 billion things a second Fetch 25 million pieces of data a second Fetch 100 pieces of data a second 250,000 Kmes faster It takes: 1 second 2.9 days 1 minute 25 weeks visier l analytic applications for people Page 10
  • 11. DEFINITIONS vViissiieerr l l a ananlayl&ycti cap applipcalic&aotnios nfosr fpoer oppeleo ple Page 11
  • 12. DEFINITIONS Metrics § A system or standard of measurement AnalyKcs § The systema&c computa&onal analysis of data or sta&s&cs visier l analytic applications for people Page 12
  • 13. HOW TO GRADUATE FROM METRICS TO ANALYTICS vViissiieerr l l a ananlayl&ycti cap applipcalic&aotnios nfosr fpoer oppeleo ple Page 13
  • 14. RETENTION ≠ TURNOVER § Turnover is not sufficient because…. § Lots of reasons people turnover – some good / some bad § Once someone has led it is hard to get them back § One number tells you nothing about how to change the outcome visier l analytic applications for people Page 14
  • 15. RETENTION ANALYTICS Modern algorithms deliver a far more sophis&cated analysis of exits and provide insight into how to reduce them. visier l analytic applications for people Page 15
  • 16. EFFECTIVE HIRING ≠ TIME TO HIRE FAST GOOD CHEAP § Speed is highly dependent on the market condi&ons affec&ng the type of talent being hired § Priori&zing speed over quality can have nega&ve results § EffecKveness is not a single concept § For example, hourly paid staff vs. execu&ve level hires visier l analytic applications for people Page 16
  • 17. RECRUITING ANALYTICS Analy&cs applies powerful visualiza&on techniques to put cri&cal business answers in front of decision makers – in an intui&ve way. visier l analytic applications for people Page 17
  • 18. PERFORMANCE ≠ APPRAISAL PARTICIPATION § The change in focus for performance is the essence of the shid in HR from transac&onal to strategic § It is more important to analyze the impact, quality and fairness of your performance process… than to count the number of people who took part! visier l analytic applications for people Page 18
  • 19. PERFORMANCE ANALYTICS visier l analytic applications for people Page 19
  • 20. TOTAL REWARDS ANALYZED Analy&cs are designed to provide answers to important business ques&ons like:-­‐ “What caused our compensa&on budget to change in Q1?” By providing these types of answers the business can make be]er decisions – leading to be]er results. visier l analytic applications for people Page 20
  • 21. HEADCOUNT REPORTING Business Unit Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Sales 554 549 557 560 550 Manufacturing 1320 1314 1328 1345 1355 Services 432 430 424 420 425 R&D 45 40 44 48 40 Finance 15 15 14 15 14 HR 17 15 16 18 16 Total 2383 2363 2383 2406 2398 Forecast 2440 2420 2390 2398 2409 Difference -­‐57 -­‐57 -­‐7 8 -­‐11 This is an example of the typical headcount report. It is extremely limited in its ability to support decisions and can hide important detail. visier l analytic applications for people Page 21
  • 22. HEADCOUNT ANALYZED Analy&cs shows you the whole story related to the change in headcount. There are a total of 546 moves that make up a net change of 3. visier l analytic applications for people Page 22
  • 23. COMMON PITFALLS TO AVOID vViissiieerr l l a ananlayl&ycti cap applipcalic&aotnios nfosr fpoer oppeleo ple Page 23
  • 24. MY DATA IS BAD, I NEED TO CLEAN IT FIRST…. § You are not alone § HR data is inherently “bad” and difficult to integrate § But you do not need to let this hold you up with analy&cs “Our workforce data is bad, inconsistent, incomplete, constantly changing….” visier l analytic applications for people Page 24
  • 25. DO NOT LET BAD DATA HOLD YOU UP § Analy&cs is about making decisions, but not all decisions are equal Inefficient Risky decision Impact of decision Quality of data Aim for the green zone! visier l analytic applications for people Page 25
  • 26. DO NOT LET BAD DATA HOLD YOU UP § People enter data, therefore, Bad Data is a given § Aim for con&nuous improvement § Create auto-­‐rules that correct common mistakes Battery Park N.Y. Chelsea Midtown NYC Manhattan New York City Bronx NY Big Apple N. York Harlem Queens = New York visier l analytic applications for people Page 26
  • 27. MY IT DEPARTMENT IS TOO BUSY § IT oden lacks the resources to support HR beyond transac&onal systems § Tradi&onal Business Intelligence / analy&cs solu&ons take a year+ and $1 Million+ to implement, and more to maintain § Look for cloud solu&ons, provided as a service, which remove the burden and cost from IT visier l analytic applications for people Page 27
  • 28. WE NEED TO CREATE A DATA WAREHOUSE § More than 50% of data warehouse projects have limited acceptance or fail (Gartner) § Between 70% to 80% of corporate business intelligence projects fail (Gartner) § The average price for a data warehouse is $2.3M (IDC) § The &me to implement a data warehouse ranges from 12-­‐36 months visier l analytic applications for people Page 28
  • 29. INSTEAD OF TRADITIONAL DATA WAREHOUSE… § Look at cloud solu&ons that: – Use modern technologies – in-­‐memory data warehouse – Have dedicated expert resources who have implemented many &mes before – Have a well-­‐defined but flexible data model • Pre-­‐built = speed, low risk • Flexible = adjust to your business needs. Change as your business changes (new ques&ons, new sources of data) visier l analytic applications for people Page 29