A discussion of Mossel Bay Tourism's achievements in the financial year 2013-14 More information about Mossel Bay: www.visitmosselbay.co.za

1. Mossel Bay Tourism 2013-14
MosselBay.Dostuff

2. Differentiators n.: Unique features and/or benefits of
a product, or aspects of a brand, that set it apart from
competing products or brands ~ businessdictionary.com
Differentiator: The holy grail of marketing
2
Unique Mossel Bay

3. Mossel Bay. Do stuff
More attractions and activities
than most small towns
2
Adrenaline
Beaches
Events
Museums
Nature
Seafront accommodation for every budget

4. Modern human origins
Birthplace of culture
Birthplace of advanced technology
Record of human behaviour during
different climate regimes
SACP4 Project: South African Coast Palaeoclimate,
Palaeoenvironment, Palaeoecology, Palaeoanthropology
2
162,000 years
of holidays in
Mossel Bay

5. Mossel Bay Tourism.
Doing stuff

6. 196 members
Info office staff
8-member board
Elected directors
Jeanetta Marais - representing the
business sector (chairperson)
Fred Orban - attractions and activities
Louis Cook - guest houses and B&Bs
Werner Kock - hotels and resorts
Attie Roos - self-catering
Nominated directors
Dr. Michele Gratz - municipal manager
Alderman Emil Scheepers - Mossel Bay Municipality
Councillor Petru Terblanche - Mossel Bay Municipality
Municipal representative
Edward Jantjies - Director of Corporate Services
Team

7. Team
Info office
Marcia Holm - chief operations officer
Zelda Sauls - membership
Alison Nell - marketing
Dulin Sinkfontein - information and web site
Natasha Cupido - information and web site
Jenny Sydon - general help
Ilé-Colette Kok - accounts
Martin Hatchuel - communications consultant

8. Print advertising
Budget 2013-14: R 240,000
Marketingtools

9. Marketingtools
Maps
Street maps - 20,000
Explore Historical Mossel Bay - 10,000

10. Marketingtools
Brochures
Things to do in Mossel Bay
20,000 (two editions of 10,000)

11. Marketingtools
Brochures
Where to Stay in Mossel Bay
10,000

12. Information CDs
Image library
Bookmarks
Presentations
Mossel Bay. Do stuff
Human origins tourism
Marketingtool

13. Marketingtools
www.visitmosselbay.co.za
2013-14: 550,348 visitors
2012-13: 445,310 visitors
December 2011: 44,825 visitors
December 2013: 72,175 visitors

14. Marketingtools
Art & culture
Artists Ÿ Studios
Designers Ÿ Theatres
Museums Ÿ Festivals
Archaeology
www.mosselbayart.co.za

15. Marketingtools
@getme2mosselbay
@MBayTourism
youtube.com/visitmosselbay
facebook.com/visitmosselbay
Social Web

16. “All the recent marketing
successes have been PR successes,
not advertising successes. To name a few:
Starbucks, The Body Shop, Amazon.com ...
Harry Potter ... Microsoft, Intel, and BlackBerry
... As a matter of fact, an astonishing number
of well-known brands have been
built with virtually no advertising at all.”
~ Al & Laura Ries, The Fall of Advertising and the Rise of PR
Publicrelations

17. 2013-14: 61
2012-13: 74
Distributed to media,
our members & locals
Publicrelations
Media releases

18. Publicrelations
Feature articles
2013-14: 35
2012-13: 12
Written on request for specific publications

19. Tradeshows

20. Vakantiebeurs
Utrecht, The Netherlands, 14-19 January 2014
Europe Roadshow
19-24 January 2014
Namibia Tourism Expo
Windhoek Show Grounds. 4-7 June 2014
Internationalshows

21. Domesticshows
Getaway Show
Coca Cola Dome, Gauteng. 30 August - 1 September 2013
Beeld Holiday Show Gallagher
Convention Centre, Midrand. 14-16 February 2014
Mossel Bay Travel Festival
18 – 20 October, 2013
Cape Getaway Show
Lourensford Wine Estate, Somerset West. 14-16 March 2014
Johannesburg Travel Festival
Sci-Bono Discovery Centre. 5-6 April 2014
World Travel Market Africa
International Convention Centre, Cape Town. 2 - 3 May 2014
SA Tourism Indaba
Nkosi Albert Luthuli Convention Centre, Durban. 10-12 May 2014

22. MosselBayTravelFestival
An annual celebration of travel.
An on-line and real world
celebration of being in Mossel
Bay for locals and visitors alike.
Affiliated to the New York Travel Festival
18-20October,2013

23. Aims
Share Mossel Bay
Awareness
Experiences
Responsible travel
Targets
Travellers
Local residents
Tourism practitioners
Destination marketing organisations, travel agents, tour
operators, conference organisers, organisers of sports tours.
MosselBayTravelFestival

24. Day 1: Discussions
MEC Alan Winde’s
Minister’s Tourism Plenary
Lectures
(Mossel Bay Garden Court. 180 delegates)
Day 2: Exhibitions
Tourism products & Information bureaus
Product presentations
(Bartolomeu Dias Museum Complex. 40 exhibitors)
Day 3: Travelling
Hosted buyers
(Point of Human Origins Experience. 10 delegates)
MosselBayTravelFestival

25. MosselBayTravelFestival
2013

26. Travel Mossel Bay
17-19 October, 2014
bit.ly/TravMBY
http://www.visitmosselbay.co.za/
festivals/travelmosselbay
www.travmby

27. Mossel Bay Tourism
Telephone: +27(0)44 691 2202
admin@visitmosselbay.co.za
Corner Market & Church Streets,
Mossel Bay, South Africa
“Mossel Bay. Do Stuff.
It’s the best line since Nike’s ‘Just do it’” ~ Tweeter
MosselBay.DoStuff
www.visitmosselbay.co.za