Loyalting BlackBerry® users, teaching them to get the most out of they Smartphone. Submit to all users of BlackBerry® Spain, the new ‘BlackBerry Application World’®. To achieve this, we develop the BlackBerry® Virtual Conference Centre, where was issue 24 hours of conferences, in four different conference room, during a whole day. The attendees were able to do questions to the BlackBerry® Experts which was answer at real time. Moreover there existed an download BlackBerry® application area which was very useful for BlackBerry® users. As well, the platform was open for the attendees during the live day, but also, during two months more, for the live users, and others that registered later.

1. Case Study: Loyalting Client: RIM - BlackBerry®
BlackBerry® users Project: MasterClass 2009
> Challenge
 Loyalting BlackBerry® users, teaching them to get
the most out of they Smartphone.
 Submit to all users of BlackBerry® Spain, the new
‘BlackBerry Application World’®.
> Solution
To achieve this, we develop the BlackBerry® Virtual
Conference Centre, where was issue 24 hours of
conferences, in four different conference room, during a
whole day. The attendees were able to do questions to
the BlackBerry® Experts which was answer at real time.
Moreover there existed an download BlackBerry®
application area which was very useful for BlackBerry®
users.
As well, the platform was open for the attendees during
the live day, but also, during two months more, for the
live users, and others that registered later.
Virtual Solutions for a Real Goal 1

2. Case Study: Loyalting Client: RIM - BlackBerry®
BlackBerry® users Project: MasterClass 2009
> Benefits
 Increased users satisfaction.
 Increased user loyalty through learning
 Time and cost saving
 More impact event
 Position as a innovation brand
> Results
 1.944 registered.
 684 attendees.
 35% conversion ratio registered vs.
attendees.
 18% live attendees, login again during the
two months on the on demand version.
 3.952 applications download.
 1h 39 minutes average time connection.
 1h 51 minutes average time connection for
the live day.
 4 applications download per attendee.
 7,6 over 10 satisfaction survey result.
Virtual Solutions for a Real Goal 2