PowerPoint slideshows are now an important part of business presentations and in an instructional setting. They engage the audience and convince clients to buy your idea. Whether you are looking to make a visual impact or impress people with key statistics, PowerPoint presentations can be very effective. Here’s how you can use PowerPoint to sell a product or service:

1. HOW TO USE
POWERPOINT
TO SELL YOUR
PRODUCT OR
SERVICE

2. PowerPoint slideshows are now an
important part of business presentations
and in an instructional setting. They
engage the audience and convince clients
to buy your idea. Whether you are looking
to make a visual impact or impress people
with key statistics, PowerPoint
presentations can be very effective. Here’s
how you can use PowerPoint to sell a
product or service

3. Most business presentations are made by stringing together some key facts and statistics. Although, there’s
a lot of focus on the design elements, there’s no content and hence fail to connect with the audience. These
presentations fail because they’re generic and hardly ever relevant to the end user. Writing an effective
PowerPoint presentation begins with a strong script. They do not overwhelm the audience with too much
information, yet present a compelling story. It should explain viewers how your product or service is likely to
solve your problem. A good script focuses on the benefits of the product or service and not on the features.
The slides should be a medium to present your idea and not the other way round
GOOD PRESENTATIONS
BEGIN WITH A SCRIPT

4. PowerPoint presentations usually follow a few design
principles like aligning texts in the left or right, but never in the
center. This is because centered text is difficult to read and
isn’t visually appealing. When it comes to text color, the
general rule is to use dark text on a light background, unless
your company uses another template. Arial, Helvetica, etc. are
some of the commonly used text because they’re easy to read
GOOD PRESENTATIONS
INCLUDE GOOD DESIGN BUT
THEY’RE NOT CHEESY

5. USE
We all know that powerful images can stick to a
reader’s mind, but they should be used to send a
compelling messaging. More often than not,
PowerPoint presentations include images that are
added just for the sake of it – some images are
pixilated while others have copyright issues.
Sometimes, images aren’t used at all and sometimes,
designers use too many. Choose pictures that relate to
the theme of the slide and if you have to use multiple
images, make sure that they’re arranged aesthetically.
Using cliparts on PowerPoint slides is so old-
fashioned. They add no value to the presentation and
make it look tacky. And if you have to use cropped
images, compose them thoughtfully. You do not want
to add images that are improperly cropped with
someone’s feet or fingers missing
EFFECTIVELY
IMAGES

6. DON’T MAKE
THE CONTENT
TOO WORDY
A common problem with most business presentations is that they’re too wordy. This is especially the case
where designers use bullet points to illustrate a point. Good presentations make use of content sparingly, but
rely on factors such as images, statistical analysis, etc. to appeal to the end user. In fact, good presentation
experts follow the 80-20 rule, i.e. users are likely to remember only 10 % of the content when you fill it with a
lot of content. But when you add images, they are likely to remember around 65% of the content. This is
because our minds are tuned to process visual information better than text or sound. If you’re presentation
includes explaining things in detail to the audience, try creating two separate presentations, one can be used
to showcase things and the other could be referenced while presenting the idea. People with such
presentations are likely to remember them long after the purpose is served

7. You could either come up with crazy ideas and themes
for the presentation or stick to routine templates. If your
aim is to help the viewers relate to your content, you
have to pay attention to your dressing sense as well.
Good business presentations focus on the presenter’s
body language, dressing style, and even gestures. A
strong and positive body language gives out the image
that you are credible and worth trusting. It also shows
that you are in control of things and can be relied upon

8. SHOULD INCLUDE A
CALL TO ACTION
If the end objective of your presentation is to convince
the viewer about the effectiveness of your product or
service, remember to include a call to action. The
PowerPoint slideshow should focus on the targeted
audience, i.e., whom are you selling the product, what
is the prospective customer’s most likely concern, and
what are his immediate goals

9. Over the years, PowerPoint has often been criticized for
being too outdated and not up to the desired quality.
However, not many realize that it is a tool just as Prezi,
SlideRocket, or Wix. If you fill it with bad content and patchy
design, your presentation will look bad and amateurish. But if
you use it well, you can create a powerful presentation – one
that wows prospective customers

10. THANK YOU…
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