1. “There Are No Profits Without Sales
There Are No Sales Without Customers
There Are No Customers Without Marketing
WIN, WIN =
KEY

2. WIN, WIN =
KEY
TEAMWORK=
KEY

3. OBJECTIVE of the interview: Job specs
•The incumbent is responsible to accomplish business development activities by researching and
developing marketing opportunities and plans; implementing sales plans and sales processes;
managing staff; ensuring that customer’s needs are met whilst maximizing the profits of the company.
•They are responsible for the development and performance of all sales activities in assigned market.
Staffs and directs a sales team and provides leadership towards the achievement of maximum
profitability and growth in line with company vision and values.
•Establishes plans and strategies to expand the customer base in the marketing area and contributes
to the development of training and educational programs for clients and New business development
consultants.
•In-depth knowledge of the sales process and customer relationship management
•Proven experience in building winning sales teams with a minimum of 5 years experience
•Knowledge of a wide range of marketing techniques and concepts
•Be able to work within a budget
•Have a good business awareness
•Strong understanding of customer and market dynamics and requirements
•SKILLS and Experience as per clients brief

4. Marketing sets the vision for business to grow, sales put it into action
• I’m meticulous and believe in following all steps to ensure that while you win you don’t
leave any casualties behind.
•Clear, well researched Marketing plans covering all aspects to ensure “Win, Win” for
everybody.
•Clear Sales plans ensures that ALL aspects are covered to ensure that the Sales
department can be successful.
•Business development activities by researching and developing marketing opportunities
and plans; implementing sales plans and sales processes; managing staff; ensuring that
customer’s needs are met whilst maximizing the profits of the company.
•Research and Development of products and concepts to find out what the customers
needs are and develop a product to satisfy that need.
•Accountability in achieving budgets, goals servicing existing clients, drawing new
customers but most of all measures of activity and achievement of budget to ensure that
the company is profitable and maintain healthy margins.
•Above all – be better than the opposition.

5. Description of LSM Groups
WHAT ARE LSM’s AND HOW ARE THEY PUT TOGETHER?
•A LSM (Living Standard Measure) was developed by SAARF in 1988/89 in order to assist users in
identifying target markets, which was better able to distinguish living standards than any single
demographic variable.
•
•In 2001 SAARF decided to introduce a new SAARF Universal LSM to make the LSM’s more useful.
These new Universal LSM’s are based entirely on household variables, which have been expanded to
29 variables.
• In addition to the new 29 variables it was agreed to extend the SAARF LSM groups from 8 to 10
groups.
• Data from 2002 forward is therefore not comparable with previous years.
•Home panel data is analysed by LSM group. Detailed below is a description of the key
characteristics of each LSM group.
•Source – SAARF AMPS2003B Technical Report
Research

6. Research – Pareto reports
Are we spending manufacturing
time
on items that do not constitute 80%
of
our sales revenue capability?

7. Research –
MARKETING BRIEF TO PRODUCTION
DATE: 15 JUNE 2008
CATEGORY: PRODUCT IMPROVEMENT
PROJECT LEADER: TERENCE KLEYNHANS
BACKGROUND
The following is a Marketing product supply brief relating to possible products improvement on all
GLAD Refuse products as discussed at the Packaging Overview meeting
Market Conditions [Competitor activity and Clorox opportunity]
One of the fastest growing segments of the market is Food bags as well as refuse bags. Currently
the GLAD offer is being replicated by Private Label competitors as well as opposition brands
launching new products that has a better “cosmetic” appearance and is better identified than the
market leader; GLAD.
The need and opportunity is to not differentiate the GLAD offer any longer but to offer the equivalent
to what is currently in the market.
Due to GLAD refuse bags being “hung on hooks” apposed to the other products in the category all
being bags on a roll merchandised on shelf, all together as a category, we loose “attention” from the
consumer – as she over looks GLAD once she had made her refuse bag decision and the GLAD
product is not merchandised with the rest of the range in the category.
The way forward is to investigate extruding a clear, tight fitting, bottom / top sealed bag with an 8
colour print with out holes to hang.

8. 3D Marketing Brand Plan
BRAND - GLAD
Goal: - To increase our market share for the whole category from 37.7% to 40% by FY’09.
- Total Wraps and bags are growing in volume and value.
- GLAD is seeing growth across Sandwich, Freezer, refuse and multipurpose with a decline in wraps.
- Private Labels are still dominating the Wraps and Bags category.
- Sandwich bag sector is a declining category by 10% we want to increase our share from 36.3% to 41% by FY’09
- Freezer bags sector is a declining category but GLAD is showing growth in the category and ahead of Own Brands we want to
continue our growth from 38.9% to 40% by FY’09
- Cooking bags sector from 32% to 35% by FY ‘09
- Multi purpose bags sector is in a growth cycle and we want to grow from 31.3% to 36% by FY’09
- Disposable Bags sector has the healthiest growth of all sectors and we want to grow from 16.7% to 20% by FY’09
- Wrap is declining ahead of the category we need to grow from 41.7% to 43% by FY’09
- To launch new products as per the Brand plan with follow through in all departments.
- To make al departments e.g. Sales and production aware of the fact that Marketing is the Brand custodian and therefore need to work
together on all aspects of the brand – Forecast, pricing, listings and opportunities.
Consumer Target Who is your target, why is this an opportunity
LSM group 6 to 10, females between the ages of 16 and 70 ( due to the fact that woman stay
“younger” and more active for longer now)
Living in Metropolitan areas, most of them own their own houses.
Our target market size is 21,500,000 people.
The opportunity is the growing middle class which is referred to as the “ Black Diamond’ market
which is a growing target market in S.A

9. SALES PRESENTATION TO ANDREW CUMMINGS
Total Population of R44.9 million people
1.2 Million Square Kilometres
36 People Per Sq Kilometre
9 Provinces
11 Official languages
SOUTH AFRICAN VISIT DECEMBER 2005

10. Overview - A Clorox Africa (Pty) Ltd perspective
Sales, Marketing and Customer Initiative
CATEGORY INITIATIVE AND APPLICATION FOR
CAPTAINCY BETWEEN
AND

11. Sales, Marketing and Customer Initiative

12. Sales & Marketing Management and Customer Trading Terms - Confidential
2007 TRADING TERMS
CLOROX FMCG Retail FMCG Retail FMCG Retail FMCG Retail FMCG Retail
2005 t/over incl Nampak in yellow!! Customer Ackermans Baby & Co Baby Boom Baby City Chipkins
TURNOVER Turnover/Spend
Turnover Jan - Dec 2005 R 0 R 0 R 0 R 0 R 16,714
Turnover Jan - Dec 2006 R 0 R 0 R 0 R 48,218
Projected T/over Jan - Dec 2006
Inc/Dec % 2006 vs 2005 #DIV/0! #DIV/0! #DIV/0! #DIV/0! 188.5%
Projected growth % for 2007 12.0% 12.0% 12.0% 12.0% 12.0%
Projected T/Over Jan - Dec 2007 R - R - R - R - R -
Actual Turnover YTD 2007 JAN to ______ R 0
TRADING TERM AGREEMENTS Rebate
Rebate % 2005
Rebate % 2006
Suggested Rebate % 2007
Adv Spend %
Adv Spend % 2005
Adv Spend % 2006
Suggested Adv Spend % 2007
Growth Incentive Spend %
Growth Incentive Spend % 2005
Growth Incentive Spend % 2006
Suggested Growth Spend % 2007
Settlement Discount %
Settlement Discount % 2005
Settlement Discount % 2006
Suggested Settlement Discount % 2007
Distribution/Warehouse Allowance
Dist Allowance % 2005
Distr Allowance % 2006
Suggested Distr Allowance % 2007
Dropshipment Allowance
Dist Allowance % 2005
Distr Allowance % 2006
Suggested Distr Allowance % 2007
Catman Allowance
Catman Allowance % 2005
Catman Allowance % 2006
Suggested Catman Allowance % 2007
Total Spend to turnover
Total Trading Term % 2006 0.0% 0.0% 0.0% 0.0% 0.0%
Total Trading Term % 2007 0.0% 0.0% 0.0% 0.0% 0.0%

13. Sales, Marketing Management Ranking with Margins
GLAD
STRENGTH WEAKNESS
Heritage Distribution
Strong brand association Increase listings
Wide range in different categories Image of sales force
Leader in innovation Problems associated with having a sales agency
Above & below the line advertising New products too long to get to consumers
OPPORTUNITY THREAT
Make it more appealing for younger generation Becoming "old fashioned"
Better relationships with buyers High cost of goods
Choose stores were Own brand is doing well &
promote there High trading cost
Perception that it is expensive

14. MAY FY08 Margin 7.5% FY09 9.0% FY09
FY09 FY09
WH StockCode Description UnitCost Selling Price FY08 Unit Unit Selling Selling
Margin %
Cost Cost Price Price
GLAD PRODUCTS
2B 11 209003 SANDWICH SMALL 50'S 72.89 199.02 63.38% 5.4666 78.36 17.91
216.93 138.58 63.9%
2B 12 209005 SANDWICH SMALL 100'S 136.69 356.63 61.67% 10.2521 146.95 32.10
388.73 241.78 62.2%
2B 13 209007 SANDWICH LARGE 102.19 219.73 53.49% 7.6642 109.85 19.78
239.51 129.65 54.1%
2B 14 209012 FREEZER BAGS SMALL 101.51 350.84 71.07% 7.6136 109.13 31.58
382.42 273.29 71.5%
2B 15 209013 FREEZER BAGS LARGE 121.41 308.29 60.62% 9.1059 130.52 27.75
336.04 205.52 61.2%
2B 16 209009 UTILITY BAGS 71.25 206.12 65.43% 5.3439 76.60 18.55
224.67 148.07 65.9%
2B 20 209029 GLAD WRAP 15M 94.88 256.56 63.02% 7.1159 101.99 23.09
279.65 177.66 63.5%
2B 21 209031 GLAD WRAP 30 M 138.86 340.59 59.23% 10.4145 149.27 30.65
371.24 221.97 59.8%
2B 25 209143 PEDALBIN BAGS 154.15 293.00 47.39% 11.5612 165.71 26.37
319.37 153.66 48.1%
2B 26 209098 GLAD BAKE PAPER 5M 116.74 190.03 38.57% 8.7557 125.50 17.10
207.13 81.63 39.4%
2B 27 209099 GLAD BAKE PAPER 15M 253.55 325.30 22.06% 19.0166 272.57 29.28
354.58 82.01 23.1%
2B 28 209218 GLAD PANFIT 70.48 158.40 55.51% 5.2859 75.76 14.26
172.66 96.89 56.1%
2B 44 209050 GLAD WRAP 100 M 332.90 625.00 46.74% 24.9672 357.86 56.25
681.25 323.39 47.5%
2B 49 209035 STANDARD STRAWS 56.62 58.18 2.69% 4.2462 60.86 5.24
63.42 2.55 4.0%
Marketing, Sales Costing and Profit Margins

15. THEME PROMOTIONAL GRID
GLAD EVENTS FOR MARKETING AND SALES TO COINCIDE:
MONTH FOCUS PRODUCTS THEME
JULY '09 RAINBOW BAGS - LAUNCH PERIOD
- BACK TO SCHOOL
AUGUST '09 WRAP - RE-LAUNCH
15, 30m, 40m Refill, 50m Perf, 100m Perf & - NEW IMPROVED PRODUCT
100m Un-perf - REGAIN MARKET SHARE
SEPTEMBER '09 WRAP - NEW IMPROVED PRODUCT
15, 30m, 40m Refill, 50m Perf, 100m Perf & - SPRING CLEANING
100m Un-perf
OCTOBER '09 WAVE TOP BAGS - NEW LAUNCH
Medium, Large, Extra large - ESTABLISH THE PRODUCT
NOVEMBER '09 BAKE PAPER, COOKING BAGS - CHRISTMAS COOKING
Bake paper 15m, Oven & Roasting bags - New packaging
Small and Large
DECEMBER '09 BAKE PAPER, COOKING BAGS - CHRISTMAS COOKING
Bake paper 15m, Oven & Roasting bags
Small and Large
Marketing, Sales, Customer Theme Promotions

16. Marketing, Sales, Customer Store Universe
SKU STORE UNIVERSE 2007
Trading_year 2007
Trading_week 49
Sum of catalog_ind
Store_name product_name sku.str.combination
BALFOUR PARK GLAD RBOW S/WICH BAG 1
GLAD ROAST BAGS LRG 1
GLAD STM LOCK SMALL 1
BALFOUR PARK Total 3
BALLITO GLAD RBOW S/WICH BAG 1
GLAD ROAST BAGS LRG 1
GLAD ROAST BAGS MED 1
GLAD STM LOCK SMALL 1
STEAM LOCK BAGS LRG 1
BALLITO Total 5
BEDFORDVIEW GLAD RBOW S/WICH BAG 1
GLAD ROAST BAGS LRG 1
GLAD ROAST BAGS MED 1
GLAD STM LOCK SMALL 1
STEAM LOCK BAGS LRG 1

17. Makro Quarterly Marketing and Sales Review
April 2008
MANUFACTURER
SHARE
MAT LY MAT TY
VOL
SHARE
VAL
SHARE
VOL
SHAR
E
VAL
SHARE
TOTAL GLAD 32.63 35.26 31.60 33.94
TOTAL JIFFY 2.79 2.18 2.37 2.38
TOTAL HOMEPRIDE 0.07 0.08 0.08 0.08
TOTAL NAMPAK 2.29 2.55 3.60 4.03
TOTAL ZIPLOC 9.75 8.87 9.88 8.26
TOTAL OWN BRANDS 37.67 34.33 41.52 38.92
TOTAL ALL OTHER 14.80 16.74 14.44 16.00

18. WINNING WITH CUSTOMERS
CLOROXWins at the point of purchase
We are the world’s best (category
development) customer facing organization
providing a competitive advantage for Clorox
brands in-store.
BUSINESS STRATEGIES
Segment
customers
Integrate Clorox
strategies with
Customer
strategies
Deliver value-
creating services
across the organization
ENABLING STRATEGIES
PEOPLE
PROCESS
Leadership
Develop & build multi-
functional customer skills &
change the culture
Create a seamless
global organization;
share best practices
Leadership role models
behavior; measures
results & rewards and
recognizes new & positive
behavior
Win at Retail
Deliver winning Retail Performance Best people working with
customersDrive customer profitability for Clorox
OUR PURPOSE
AND MISSION
OUR STRATEGY
CHOICES…
BUILDING
CAPABILITIES
OUR GOALS

19. 123 CLOROX LISTING BY KEY ACCOUNT % WEJND>< BGC#
8/5/2004 14:42 123001 123002 123003 123004 123005 123006 123007 123008
123009
209003 209005 209007 209009 209011 209012 209013 209016
209039
ACCOUNT GLAD SANDWICH SMALL 50'S 140X170 1x25 GLAD SANDWICH SMALL 100'S 140X170 1x25 GLAD SANDWICH BAGS LRG 50 170X170
1x25 GLAD UTILITY BAGS 220X300MM 1x25 GLAD FOOD BAGS 280X330MM 1x25 GLAD FREEZER BAGS SMALL 50's
230X300MM 1x25 GLAD FREEZER BAGS LARGE 25's 330X420MM 1x25 GLAD MULTIFRESH BAGS 280X330MM 1x25 GLAD SANDWICH ZIPPER 180X170MM
1x25
Africa Cash & Carry X X X
Agents National
BEC National X X X X X X X X X
Boxer Cash & Carry
BP Garages
Caltex Garages
Catering Trade
CCW Wholesalers X X X X X X X X X
Chipkins National
Clicks National
Dischem X X
Diskom
Engen Garages
Finro Cash & Carry X X X X X X X X
X
Game Dions National X X X X
General Trade
Listing by Key Account

20. CLOROX AFRICA (PTY) LIMITED
PRODUCT INFORMATION / MASTER DEAL SHEET
UPDATED: 26 JULY 2005
Tel: 011 397-1640 Fax: 086-686-3410
CUSTOMER ICC GROUP DATE: 27 SEP 2005
DEAL PERIOD 1 OCTOBER TO 31 DECEMBER 2005 NEGOTIATED BY SONET
BOYTER
0 Principals OwnStockCode Description List Price Excl Vat List Price Incl Vat Discount % Case Bar Code Shrinkwrap Bar Code
SalesUnitDimensions
123001 209003 GLAD SANDWICH SMALL 50'S 140X170 1x25 R 172.37 R 196.50 10.00% 16001218111107
6001218113197 0.22X0.18X0.105
123006 209012 GLAD FREEZER BAGS SMALL 230X300MM 1x25 R 303.86 R 346.40 10.00% 16001218121991
6001218113593 0.3X0.19X0.14
123012 209042 FREEZER LARGE ZIPPER 250X320MM 1x25 R 297.91 R 339.62 10.00% 16001218121069
6001218121062 0.204X0.19X0.258
123016 209036 GLAD FLEXI STRAWS 230MM 1x24 R 147.76 R 168.45 10.00% 16001218365098 6001218365091
317X0.123X0.232
123017 209038 GLAD WRAP ECONO PERFORATED 50X300 1x25 R 281.97 R 321.45 10.00% 16001218257201
6001218257204 0.25X0.25X0.31
123025 209074 GLAD FOIL LIGHT REFILL 5MX300MM 1x25 R 133.35 R 152.02 10.00% 16001218520398
6001218520391 0.212X0.212X0.312
123037 209122 SWINGBIN 20's 590X750MM 1x25 R 247.00 R 281.58 Nett 16001218121229 6001218121222
0.285X0.23X0.3
MANAGER BUYER
SCS Loaded Y / N Signed: Clerk Loaded Y / N Signed:

21. GLAD - SEPTEMBER / OCTOBER 2008
IN-STORE PROMOTION
Date 12-Aug-08 ACCOUNT MANAGER: WILMA RIEDER
Dynamic Ref. No DP2558 Promoter not present
Briefing Date & Time Tuesday 23 September 2008 @ 2pm 1 Make up day
Working Hours Monday - Friday
Saturday
Sunday 10am-5pm Tea 11:00am - 11:30am Lunch 2pm-3pm
9am - 2pm NO BREAKS
9am - 1pm NO BREAKS
STORE AREA No. of Promoters SEPTEMBER OCTOBER
Total days
Wednesday
PUBLIC HOLIDAY Thursday Friday Saturday Sunday Friday Saturday Sunday
24 25 26 27 28 3 4
JOHANNESBURG
Hyper Norwood 1 1
1
Pick'n Pay Supermarket Killarney Mall 1 1
1
Pick'n Pay Supermarket Hyde Park Centre 1 1
1
Spar Pavilion (rivonia) 1 1
1
Spar Katherine Avenue 1 1
1
GLAD Promoters Store Bookings

22. Dear Promoter
Enclosed a sample of the oppositions freezer bag marked “FREEZER SAMPLE BAG “A” as well as a
sample of a “GLAD FREEZER BAG”, it is also marked.
Merchandise the 2 bags next to one another on the promoters table to show the customer the
difference in quality between the 2 products.
The GLAD Freezer bag is much thicker and will therefore not cause frost bite in the deep freeze and it
will not tear when you put it into the deep freeze and cause all your food to mess all over your deep
freeze.
There are also 2 samples of sandwich bags; the opposition product is marked “SANDWICH BAG
SAMPLE “A” and the “GLAD SAMPLE BAG” is marked accordingly.
Once again, our bag is thicker and made of a better quality plastic – you must stress that to the
customer.
I have also given you a sample of our new GLAD Coloured swing / pedal bin bag.
The swing bin bag is called “Kitchen Tidy” and is a bigger bag than Pedal bin bags.
Pedal bin bags are called “Bedroom / Bathroom Tidy” Pedal bin bags and are smaller than swing bin
bags.
A DIVISION OF THE CLOROX COMPANY.
Continuous Improvement in Everything We Do

23. CAMPAIGN DETAILS
 Promotional Dates : 1 April – 30th
April
 Total Days : 60 Days
 Stores : Retail and Makro Stores
Arrow Cash & Carry
 Participating brands : Series,
GLAD Promoters Executive report

24. EVENT CONTROL FORM Sampling Event Event # Rainbow bags sampling
event
(Only allocated once positive confirmation complete)
Marketing or Sales Manager Initiating Event VIVENNE STRYDOM
Date 7-Jan-08
Sales Person
Customer Marketing Please deliver directly to: 20,000 packs to Caxton Magazines
Rest to Marketing dept.
Requirements for Events
Prod Product Unit Unit Qty Current Due Date Qty Qty Qty
Code Description Size Required F/cast in Store in CDC FACTORY in MAT
Insert a pack of sweets All packs URGENT
into a Rainbow bag inner received DEAD LINE 18 JAN
together with a school
roster that was delivered to you
Seal the inner at the bottom
Event confirmed to SCS
Manager
Events signed by Mr Ron Anderson
Events confirmed by Factory Manager - Terence Kleynhans
Positive Confirmation:
Actual Performance
Due in Factory Confirmed by Signature
Date in Factory
Packaging IN STOCK
Due in Factory
Date in Factory
Actual Product IN STOCK REST TO BE COLLECTED 13 JAN
Due in CDC
Date in CDC
Production COMPLETED BY 17 JAN
Due at Customer
Date at customer
Distribution COURIER 20,00 PACKS AS WELL AS ALL OTHER LEFT OVER ROSTERS TO CAXTON BY LATEST18 JAN
& DELIVER THE REST OF THE PACKS TO MARKETING
Att: Arnold Gopichand - Tel (031) 910 5800
DELIVERY ADDRESS FOR CAXTON CTP
19 - 21 Joyner Road
Prospecton
Isipingo Confirmed by
Signature
Events confirmed to Marketing Manager Durban
Event confirmed to Sales Manager

25. LAUNCH PANDORAS BOX Gauteng
DETAILS: DATE COST
Product for launch Noel 12-Jul
Teasers V.S & D.H 1-Jul
Teaser chopping boards V.S & D.H 5-Jul 15 Media, Key accounts & Sales managers
launch packs reps V.S & D.H 13-Jul 54 Reps launch packs, one chopping board, with catalogue sheet,
magazines & pens
launch presentation V.S & D.H 10-Jul
Invitation V.S & D.H 1-Jul
Menu V.S & D.H 5-Jul
Venue House of Pharoas 1-Jul
Launch packs Clare, Adam, Angelique 5 Full presentation, hard copy & disc,
samples & full set of chopping boards, Catalogue sheet, magazines
Décor V.S & D.H 5-Jul
Entertaining D.H 3-Jul
Agenda V.S & D.H 2-Jul
Press kits for media 15 Press release hard copy & disc, samples & full set of chopping
boards
Ads Media D.H 1-Jul
Radio campaign D.H 2-Jul
Radio ads D.H 2-Jul
Catalogues D.H 7-Jul
Promoters D.H 7-Jul 7 Promoters launch packs, one chopping board, with catalogue
sheet, magazines & pens
Web site D.H 10-Jul Numbers from Bets
Pens for merchandisers D.H 5-Jul
Pens for consumer promo D.H 5-Jul
Farewell present to Sonet V.S & D.H 16-Jul

26. DO YOU WANT TO KNOW WHAT
IS INSIDE PANDORA’S BOX?
WELCOME TO
PANDORA’S BOX

27. PRESS RELEASE VARIETY FREEZING BAGS
Colour code your deep freezer and solve the mystery of Pandora’s Box.
Have you ever opened your deep freezer in anticipation but also in fear of what you might find
hidden in the little cold bags?
Every little frozen ball has a different secret; is it a piece of fish or chicken or maybe with a little luck
a long forgotten lag of lamb.
And as every mysterious frozen ball gets inspected our anxiety grows and feverish we comb
through every bag… in search of, we don’t know what – we are not quiet sure.
O, the confusion, by this time your fingers are as frozen as the little balls and you are still not the
wiser as every bag looks the same and with every bag you touch and move around you find pieces
of frozen peas, beans and carrots, falling between the ice cold unidentified balls, and you think to
yourself that soon you will have to make the time to re-pack the deep freezer but just not today.
The Pandora’s Box all of a sudden becomes a “box of horror” – Sure you know the feeling.
HELP IS AT HAND, DON”T GET MAD, GET GLAD!
GLAD is the undisputed market leader in wraps and bags and they know what is needed to make
your life easier.
Now with GLAD VARIETY FREEZING BAGS you can colour code your deep freeze and turn your
anxiety into pure relief.
This is how easy it is:
3 Different uses
3 Different sizes
3 Different colours with convenient Zip Seals to make the task of opening and closing of bags
easier, reduce odour transfer, prevent contamination and keep food fresh.
Press Releases – Variety Freezing Bags

28. Media Advisory
Facts about Glad Plastic Wraps and Container
- Countering Confusion –
There have been many misleading “chain” e-mails or articles that incorrectly suggest all plastic
wraps and containers are unsafe for heating foods in the microwave. The articles raise concerns
about the presence of certain chemicals, Di-(2-ethylhexyl) adipate (DEHA), phthalates, dioxins and
Bisphenol A, supposedly found in all wraps and containers. The truth is, GLAD® products do not
contain any of these chemicals or produce them when used to microwave food.
DEHA (Di-(2-ethylhexyl adipate) is a “plasticizer” commonly added to rigid plastic, like poly-vinyl
chloride (PVC), to enhance flexibility. GLAD® Cling Wrap, GLAD® Snap Lock, GLAD® Sandwich
Bags, GLAD® Handi-Covers and GLAD® Zip Slide are made from polyethylene, a more flexible
plastic film, that doesn’t require the use of a plasticizer. GLAD® Steam Lock and GLADWare®
containers also are free of plasticizers, since they are made from polypropylene, not PVC.
It is important to note that GLAD® products do not contain any phthalate plasticizer and are dioxin
free. Dioxins can be formed only when materials containing chlorine are heated to an extremely
high temperature in the presence of organic materials. These high temperatures cannot be
reached using even the most powerful microwave ovens. Furthermore, the plastic used in the
formulation of GLAD® products do not contain chlorine or any chlorine containing substances such
as PVC. Therefore, it would be impossible for dioxins to form when microwaving food using
GLAD® products………………
Press Release CANCA

29. Above and Below the Line Exposure

30. Involving print, radio, in store, reps incentives and
customer participation
Above the Line Promotion

31. More creative work like ads & promos

32. Social Media & Websites and On-line Competitions

33. Ladies Clubs

34. Country Life Guest House National Training Event
LISTEN UP ALL involved in GUEST HOUSES, LODGES AND B&B’S!
S A Country Life is going countrywide taking customer service in the hospitality industry to the next level
offering FOUR exciting AND INFORMATIVE workshops …… just for you.
The focus will be on “GETTING AHEAD OF YOUR COMPETITION” with the experts telling you WHAT, WHERE,
HOW AND WHEN TO DO IT ALL.
We’ll show you HOW TO GO from A to Z with ………
A Guest House Management Manual that was sourced by Potchefstroom University for you to take home;
and we’ll have the author there in person to answer all your questions.
Superb demonstrations of stylish cuisine highlighting the very latest trends in food presentation from
around the world to impress all your guests. Only the very best quality ingredients will be provided by all the
sponsors for this range of quick and easy to make recipes.
The coffee experts will be showing you how to spoil your customers with the new coffee tricks that their
magic men at the machines have up their sleeves; with not to be missed new tastes to lift your mood
throughout the day.
Colourful and innovative packaging. Your presentation will not only intrigue and delight your guests; but ,
you will be amazed at the ease with which you’ll be able to perform small in- house miracles.
Well known Carolie de Koster of Food Link Cookery school and recipe book fame, who runs her own
guest house, will take you through all the practical aspects and bring a light hearted touch of humour
illustrating the pitfalls and how to avoid them
A full colour booklet with all the recipes and pictures will be available to take home - for easy
reference to share with your staff when you arrive “back at the ranch” to put all your newly acquired
expertise into practice!

35. GLAD WRAP MNET SHOW SCHEDULE- 4 MARCH 08
d
dISd
Audience : PAY Universe:
3725(000) Sample: 1004
Day Date Station From To Plan Title Dur Spots Feature
Rate Code
Mon 3/3/2008 ACT 1900 1959 TEASER 12 1 Dram
M11
Mon 3/3/2008 MNET 1900 1929 THE SIMPSONS -TEASER 12 1
Sitc M45
Mon 3/3/2008 MM 1900 2059 TEASER 12 1 Movi
M11
Mon 3/3/2008 KYKN 1900 1929 TEASER 12 1 Dram
M11
Mon 3/3/2008 MM2 2000 2159 TEASER 12 1 Movi
M11
Mon 3/3/2008 MM2 2000 2159 PROMO 25 1 Movi
M11
Mon 3/3/2008 MNET 2030 2159 JUNEBUG-PROMO25 1 Movi
M46
Mon 3/3/2008 KYKN 2030 2129 PROMO 25 1 Spor
M11
Mon 3/3/2008 ACT 2100 2259 PROMO 25 1 Movi
M11
Mon 3/3/2008 SERI 2100 2159 PROMO 25 1 Dram
M11
Mon 3/3/2008 MM 2100 2159 PROMO 25 1 Movi
M11
Tue 3/4/2008 ACT 1000 1159 TEASER 12 1 Movi
M11
Tue 3/4/2008 MM2 1000 1159 TEASER 12 1 Movi
M11
Tue 3/4/2008 KYKN 1000 1159 TEASER 12 1 Dram
M11
Tue 3/4/2008 MM 1000 1159 TEASER 12 1 Movi
M11
Tue 3/4/2008 MNET 1000 1059 TEASER 12 1 Dram
M28
Tue 3/4/2008 MNET 1100 1259 GLADIATOR-PROMO 25 1
Movi M28
Tue 3/4/2008 MM2 1200 1359 PROMO 25 1 Movi
M11

36. 1
OBJECTIVE:
•TO INCREASE SALES BY 60% IN SPAR LOWVELD
•TO GET MORE PRODUCTS LISTED IN ALL SPAR STORES.
•TO GET MORE STORES TO STOCK GLAD PRODUCTS.
•TO EDUCATE THE SPAR BUYERS/ MANAGERS/ OWNERS ON THE PRODUCT RANGE.
•TO EDUCATE THEM ON THE USAGES OF THESE PRODUCTS.
•CREATE BIG BRAND AWARENESS OF THE GLAD BRAND.
Trade Show Briefs

37. STORE VISIT – OBSERVATIONS TO SALES REPS:
• We visited some Pick & Pay stores with Prime Media to evaluate our new “Easy
Healthy Easter Cooking” Banner campaign.
•The banner ads were up and is looking very good. ( see photos)
•The Banners are facing the product correctly as per the brief.( see photos). STYLE
Wrap image facing wrap and cooking bags facing the bags section.
•Jiffy definitely has more listings than previously with “better” facings than
previously. ( see photos) in some cases 2 full shelves.
•Interesting too see Jiffy Colour-coded Freezing bags. Selling at R19.79 for 15 bags.
They have red, yellow and blue bags.
•We spoke to consumers and they mentioned too us that they find the new “No
Name” packaging confusing. They feel that they have to pick the product up too read
the description as there is nothing too guide them as too what the products are.
•We even had a guy picking up No Name foil thinking that it was wrap.
•The printing of No Name in-door refuse is VERY BAD as it is rubbing off. (see
photos).
24 March 2009

38. Clorox South Africa
37 Harley Street
Randburg
(011) 919-5600
A DIVISION OF THE CLOROX COMPANY.
Continuous Improvement in Everything We Do
Mrs.Rolleya
Box 161
Camps Bay
8040
Dear Mrs. Rolleya
RE: WIDTH OF GLAD Wrap
Thank you for being a loyal consumer and for taking the time to inform us about your frustration with GLAD Wrap. GLAD is a superior product as
well as the market leader and it is for this reason that we deemed it necessary to make some changes to our Wrap products.
I am happy to inform you that after intense research we made changes to the width of ALL GLAD Wrap products (including the Refill)
A normal plate is 270mm and consumers complained that they could not cover a plate with one sheet of paper and it is for this reason we made it
30mm wider.
The old GLAD Wrap use to be 300mm ( hence your cutter being able to fit the wrap) and the NEW GLAD Wrap is now 330mm, ( the cutter will not
work as it is made for the 300mm), however the wider length is indeed “making life a little easier” for all our consumers. We unfortunately do not
make the cutter it is done by somebody that is not involved with GLAD, but I belief he will be making the cutters bigger as all other wrap suppliers
are also moving away from 300mm wide wraps.
Consumer satisfaction is most important to us, and we sincerely regret your experience with our product, but I hope that you can now understand
that it was in the interest of the consumer that we had to make this bold change, even though the extra width is only as long as your little toe, it still
makes a big difference when covering a plate.
Yours faithfully
VIVIENNE STRYDOM
MARKETING MANAGER
Customer Complaints

39. Management Minutes (13th
May 2009)
(Where the font size is increased this means we need an
answer)
Present:
RS Anderson, V Strydom, C de Wet, F Botha
Apologies: T Kleynhans, V Moonsamy
Ite
m
Minute Responsible
1 Obtain a sample of the GE/Clorox Polyester material on an urgent basis.
Be aware that Nylon on one size is running out and we need to be in a
position to switch one product to Polyester . Samples of the Flexitrade
material is here – has this been run in production to establish if the
switch can be made easily?
Inventory on 250mm is 13286 kgs and on 450mm is 1443 kgs so the
450mm size will convert to Polyester sooner – but will this cause a
production problem insofar as one will be polyester and one nylon?
Got quotes for production from Polypak, Platex and Noel.
Terence to please let me know what he has decided as they keep on
asking me and I don’t have an answer.
VM/TK
2 Batch Codes – should be implemented in May fiscal. A reference to how
the batch codes operate and how these will be managed should be
issued as well as to SCS (Adam Smith/AdamS@supply-chain.co.za).
Remember to include in the reference guide the Proficient Packaging
batch codes on Nappy and Variety.
VM/TK
3 Planograms – PnP Corporate has requested that Kensington store be
relayed and based on this PnP will agree or ask for changes. There
appears to be a concerted effort in PnP to resolve planograms as we
constantly get requests for our input. Also, discuss with SPAR that we
want to cancel the 1% contribution to Catman as we derive no benefit.
At this stage we will do no further work on Makro
Cluster A has not been signed off. Dwight is seeing Natasha on Thursday
and will report back to us.
RA/CdeW/V
S
4 Meeting to be arranged with SPAR head office to discuss performance,
Catman charges (R144K p.a.) and removing Glad from the DC. Also at
the same meeting seek an opportunity to quote on no name brand
(Graham Classens)
RA/CdeW

40. CONSUMER
ACTUAL /
FINANCIAL
YEAR 2007
- RAND
MONTH Jun-07
MONTH MONTH MONTH MONTH MONTH Y T D Y T D Y T D Y T D Y T D
ACT ABP P YEAR % ABP % P YEAR ACT ABP P YEAR % ABP % P YEAR
STAT VOLUME 17989 25217 19198 71.3% 93.7% 236167 269743 229793 87.6% 102.8%
Sales customer -4230310 -5478827 -3666523 77.2% 115.4% -51497314 -55555258 -44171112 92.7% 116.6%
Discount CDM 92391 131492 88394 70.3% 104.5% 1191312 1333327 1038366 89.3% 114.7%
Discount Rec/Allowed 8983 4000 5506 224.6% 163.2% 62740 48000 56291 130.7% 111.5%
Unsalable 49368 0 0 #DIV/0! #DIV/0! 108459 0 0 #DIV/0! #DIV/0!
NET REALIZATION -4079568 -5343335 -3572624 76.3% 114.2% -50134803 -54173931 -43076456 92.5% 116.4%
Deal discount 89745 0 0 #DIV/0! #DIV/0! 151136 0 0 #DIV/0! #DIV/0!
Incentives 427402 525967 400348 81.3% 106.8% 4824083 5333304 4281569 90.5% 112.7%
Trade Promotions 260613 105193 84215 247.7% 309.5% 1880661 1066660 1015159 176.3% 185.3%
TOTAL REDUCED REVENUE 777760 631160 484563 123.2% 160.5% 6855880 6399964 5296728 107.1% 129.4%
NET CUSTOMER SALES -3301808 -4712175 -3088061 70.1% 106.9% -43278923 -47773967 -37779728 90.6% 114.6%
. . . . . . . . . .
C.O.S. 1083054 1654605 1245346 65.5% 87.0% 15242587 16453477 13525215 92.6% 112.7%
Ink & Solvent/Packaging 0 0 0 #DIV/0! #DIV/0! 0 0 0 #DIV/0! #DIV/0!
Origination 0 6250 0 0.0% #DIV/0! 147366 75000 91954 196.5% 160.3%
Consumables 18617 12425 7805 149.8% 238.5% 191822 149100 160591 128.7% 119.4%
C.O.S. Other/JV Royalty 450027 222722 495805 202.1% 90.8% 1421482 764383 -110945 186.0% -1281.2%
Clothing 15 840 0 1.8% #DIV/0! 7409 10080 6521 73.5% 113.6%
Electricity 21703 15850 18577 136.9% 116.8% 208094 190200 186571 109.4% 111.5%
Fuel/Gas 0 0 0 #DIV/0! #DIV/0! 0 0 0 #DIV/0! #DIV/0!
Machinery R & M 33667 13000 9185 259.0% 366.5% 266090 156000 152886 170.6% 174.0%
Machinery Rental 0 0 0 #DIV/0! #DIV/0! 0 0 0 #DIV/0! #DIV/0!
Premises Rent 35985 36000 35985 100.0% 100.0% 431816 432000 431816 100.0% 100.0%
Premises R & M 2562 11547 2166 22.2% 118.3% 113910 138564 124292 82.2% 91.6%
Security Services 7301 7250 6888 100.7% 106.0% 96114 87000 82655 110.5% 116.3%
MMR Monthly report

41. Budget control
Sep 2008 / 9
BUDGET
: 400 000
CODE :
BUDGET
DATE
ORDER
NO COMPANY DETAILS AMOUNT TOTAL
BALANC
E
INVOICE NUMBER
DETAILS
400 000
2887 M27823 Caxton Rooi Rose 76 341 76 341 323 659
2886 M27824 Caxton Your Family 50 000 126 341 273 659
2888 M27822 Caxton Food & Home 22 639 148 980 251 020
3033
CDP
1464 Prime Media Steaming banners 24 318 173 298 226 702
3034 New Media Woolworths 19 000 192 298 207 702
3040 M28733 Caxton Food & Home 13 711 206 009 193 991
3041 M28735 Caxton Woman & Home 29 528 235 537 164 463
3042 M28734 Caxton Rooi Rose 20 799 256 336 143 664
3044
Essential
publishers Clicks ad 9 600 265 936 134 064
3045 27937DDB Country Life Easy 950 266 886 133 114 11842
3046 2026VD Designs T/shirts 13 500 280 386 119 614
3047 2024VD Designs Cdooler bags 7 000 287 386 111 614
3048 2025VD Designs Approns 8 000 295 386 103 614
3049 27903DDB
Zipper Easy
Freeze 2 030 297 416 101 584 11843
3101 Debbie 25 000 322 416 76 584
3103 Dynamics Promoters 46 180 368 596 30 404
3106 11684DDB Taste bake ad 8 688 377 284 21 716 27816

42. QUESTIONS