2. In this day in age, and largely due to the great competencies that exist among
business sectors, having an innovative, high- quality marketing campaign is vital
to stand out among your competitors. LA_EME provides a unique marketing
experience to advertise your company in strategically placed locations to
reach your target audience among the Hispanic market. An effective corporate
branding experience transmits your companyʼs values, philosophy, image and
products or services. Using this type of advertising permits that those who view
your branding campaign will immediately recognize your company. This will also
provide you increased notoriety and originality in the market.
In the following pages, you will be able to read in more detail how, exactly,
we accomplish this.
Donʼt think about it twice. Attract attention, gain new clients and successfully
reach your corporate objectives by using our unique marketing service and
philosophy to reach the Hispanic community living in the United State
3. LA_EME is a subdivision of Pixel Graphics, an agency specialized in the creation
and implementation of the graphic design for your corporate image.
LA_EME offers an alternative to the traditional corporate marketing for
companies who want to reach this target market – and want to approach it in the
most unique and effective of ways.
The LA_EME team is dynamic and full of a great creative potential as well as a
serious dedication and capacity for work.
Our creative team analyzes each characteristic and requirement to determine your
target audience, keeping in mind a series of guidelines that will help reach your
objectives.
Our structure allows us to offer you an integral service from our headquarters in
Miami, Florida – serving Hispanic markets in the United States.
Our Mission
To create a channel of communication to effectively reach the Hispanic market
effectively, providing our clients with real results against their corporate objectives.
Our Vision
To become leaders in the alternative media of electronic marketing and
communications in the Hispanic market living in the United States.
Who We Are:Who We Are:
4. LA_EME a subdivision of Pixel Graphics, is a graphic design
and communications agency with more than ten years experience
in developing campaigns for multinationals as well as small and
medium sized companies – for the Hispanic market.
We possess a profound comprehension of the Hispanic market,
the importance of Hispanics in the United States and we know
what motivates this consumer to purchase products and become
loyal to a brand.
Throughout these ten years, we have developed over 1,000 local,
national and international projects, delivering the highest quality
product possible and effective campaigns all submitted before
deadline.
Reasons to BelieveReasons to Believe
®
G L A S S
5. We have designed a unique dynamic digital signage that has the
capacity to display 20-seconds marketing spots regarding your
products and services.These spots will be displayed on LCD
televisions located in strategically selected points of interest such
as select restaurants, bars, gyms, etc. throughout Miami-Dade,
Broward and Palm Beach counties in Florida. These geographic
areas have been pre-selected based on careful study, as they are
centers of interest for the Hispanic community living in
the United States.
Moreover, this system has the capacity to transmit sports
results, weather and news without intervening or pausing your
advertising spots. This service offers a unique and innovative
direct access to your target market.
And best of all – you are in control. Your spots are transmitted at
a variety of points of interest at the same time but each location is
independent from the other and can be controlled or monitored
via Internet.
The ProductThe Product
6. System LAEME VIZION TVHow it Works :How it Works :
Internet Connection
Player
NETWORK MANAGER
7. The following bullet points contain some of the benefits that you
will experience and enjoy by using our unique and innovative
service for the promotion of your company:
Electronic media receives ten (10) times more visual contact
than traditional outlets;
Experience greater brand recognition than traditional forms
of marketing; Increase your sales;
Promote your products and services effectively;
Reduce or eliminate printing and distribution costs associated
with traditional media;
Control and monitor in real time your advertising spots being
shown at select locations via the Internet;
Advertising will be seen during at least two hours without
commercial interruptions;
The message is personalized and based on your needs;
The BenefitsThe Benefits
8. Higher probability of increased sales and that customers will
purchase the products advertised;
The advertising reaches your target market directly
(Hispanics);
Since this form of advertising is innovative, it provides a
connection between your brand and your potential client.
This provides you with a competitive advantage over
traditional media and allows for a unique, direct and
interactive relationship with your potential client;
The contents of these advertising spots can be controlled via
Internet. Each location where your spots are shown is
independent and you can decide when, how and where you
want to be. This will allow you to be in constant control of this
highly innovative technology;
Your branding will be present during highly viewed television
events, allowing you to reach your target audience in a unique
way. You can also take advantage of the audience that these
types of television events gather by placing your branding
during the most-watched television moments (i.e. sporting
events, concerts and more).
The BenefitsThe Benefits
9. AudienceAudience
• The estimated Hispanic population of the United States is
50,477,594 (as of March 2011), making people of Hispanic origin
the nation's largest ethnic or race minority.
• 1 in 6 Americans is now a Hispanic.
• Hispanic kids make up 23% of the 17 & under U.S. population
(over 17 million). This is a 39% increase in 10 years.
• Every 30 seconds, a Hispanic turns 18 years old.
• More than half of the growth in the total U.S. population between
2000 and 2010 was because of the increase in the Hispanic
population. Between 2000 and 2010, the Hispanic population
grew by 43 percent, rising from 35.3 million in 2000 to 50.5
million in 2010.
• The rise in the Hispanic population accounted for more than half
of the 27.3 million increase in the total U.S. population. By 2010,
Hispanics comprised 16 percent of the total U.S. population of
308.7 million.
• The projected Hispanic population of the United States will be
132.8 million by July 1, 2050. According to this projection,
Hispanics will constitute 30 percent of the nation's population.
Why Use LA_EME to Reach This Market?
As a Hispanic agency, we recognize the importance of
communicating in our language – Spanish. Moreover, we
recognize the impact of communicating marketing and advertising
of your products and services, in our language. LA_EME
possesses great knowledge on how to reach Hispanics living in the
United States. For this reason, we are present in locations where
the Hispanic community feels culturally identified such as Latin
restaurants, supermarkets, bars, consulates, etc.
10. Miami-Dade
Broward
Palm Beach
Our NetworkOur Network
We use the necessary technology and human resources to help
you reach your objectives. We make sure that these branding
experiences are attractive but are mainly effective for the reputation
of your products and services.
The locations are strategically selected based on the criteria of
ethnicity (Hispanic community), location and client traffic. This
positioning in the market gives you the advantage of using a
unique and alternative outlet that works for your company.
Furthermore, this alternative media outlet places your companyʼs
advertising directly in the hands of your potential clients – a great
advantage over your competition. Due to this interactive experience,
your companyʼs branding is directed at your target audience
in a unique way, varying greatly from traditional forms of advertising
– making you a leader in your market.
11. Average hours of operation per location 12
Average number of minutes of operation per day per location 720
Average number of seconds of operation per day per location 43,200
Number of seconds allowed per advertising spot 20
Total number of spots available per day C 2,160
Maximum number of customers per location (unit) 15
Minimum number of exposures per customer per location per day 144
Ciclo de expocicion de su pauta en minutos 5
Minimum number of exposures per customer per month 4,320
High Traffic at
a Low Cost
High Traffic at
a Low Cost
The average number of hours in which most businesses are open
are approximately 12 hours a day. This means that there is a total
of 43,200 seconds available each day to place your advertising.
By dividing this time among 15 clients per location, with a display
time of 20 seconds per spot, where each client receives a minimum
of 4,320 spot displays per month.
Each client will appear every five minutes, 144 times a day per
location, 3,600 times a month per location.