We put together a list of 6 tactics you can do on social media in 2016 that we have seen work for clients already. These social media tactics will help your entire internet marketing plan and contribute support to your social media goals.

1. 6 Social Media Tactics
to Implement in 2016
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2. WHY BE
ON
SOCIAL
MEDIA?
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3. Twitter Engagement – Engaging the Online Influencers
Step 1: Identify “Influencers” on
Twitter who have an audience you
want to target for your content
Step 2: Authentically engage by
Re-Tweeting, commenting, etc.
These techniques help:
> Build Relationships
> Get your content viewed by
targeted demographics
> Get your brand noticed and
recognized by influencers
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4. Facebook Contests - Custom App on FB Page
Why Run a Facebook Contest?
• Increase Followers
• Boost Brand Exposure & Awareness
• Increase Referral Traffic to Site
• Acquire Data Research
• Build Email List
• Ignite Engagement from existing
community
• Target and Reach a new, targeted
audience
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5. Interactive Quizzes for Blogs & Facebook
Create a Branded Quiz!
• Interactive content generates
conversions 70% of the time,
compared to just 36% of the time for
passive content.
• Users engage, share and post their
results on their own social media
channels
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6. Promoted Pin Campaigns on Pinterest
Promote Your Products &
Content Shamelessly!
• Increase referral traffic to website
• Get your products or content in
front of a targeted audience
• Gain mass impressions of your
brand, content and products
• Show up in search results and
newsfeeds for target keyword terms
Promoted Pin
Engagement Rate is
3-5%
Higher than
Organic Pins
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7. Instagram Advertising – Available for Your Brand Now!
Show Up in Your Target
Audiences’ Instagram Feeds!
• Instagram is one of the largest mobile
ad platforms- over 400 million users
• Use Facebook’s demographic data to
target a highly specific audience
• Ad recall from sponsored posts was
2.8x higher than other online
advertising
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8. Local Awareness Ads on Facebook
The BEST way to reach people
when they’re within miles of
your business!
• Paid Custom Posts show up in newsfeeds
of people within a designated radius of
your local business
• Call-to-action option available on the
Ads to get targeted users to:
> Call Now
> Get Directions (pulls up map & directions)
> Learn More
> Send Message
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9. No Seriously – You have to be on Social Media.
6 More Reasons Why:
1. Increases Brand & Product Awareness & Exposure
2. Boosts Referral Traffic to Website
3. Helps strengthen SEO signals and efforts
4. Provides a Place to Engage & Reach Target Audience
5. Allows for Brand to be more Personable and Authentic
6. Acquisition of Top-of-Funnel Customers and Clients
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10. Six Useful Tactics:
1. Twitter Engagement
2. Facebook Contests
3. Interactive Quizzes
4. Promoted Pin Campaigns
5. Instagram Advertising
6. Local Awareness Ads on Facebook
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11. So…what are you waiting for?
Use these tactics to reach the
TWO BILLION people with Social Media Accounts!
Your brand
Your brand
Your products
Your brand
Your brand
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