How To Rank For Your #1 Keyword
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Natalie Henley and the Volume Nine team spoke at Denver Startup Week 2015 about "How to Actually Rank for Your #1 Keyword". Learn more through our slides today!
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How To Rank For Your #1 Keyword
- 1. How to Actually Rank For Your #1 Keyword #DenStartupWeek@V9SEO
- 2. Key #1 Less is more – Focus
- 3. Not a Good Marketing Strategy #DenStartupWeek
- 4. Primer: Search Demand Curve #DenStartupWeek
- 5. In Other Words… In Other Words… #DenStartupWeek
- 6. How do I find a good Keyword? Start with your marketing strategy, then: • Google Keyword Planner • SEM Rush
- 7. But What If no one Searches My Keyword Because I’m Doing Something New? #DenStartupWeek
- 8. Ok, I’ve got My Amazing Keyword …Now What?
- 9. Tactical Breakdown How to Properly Optimize a Page of Content David Yarian
- 10. Company XYZ has a problem: it does everything. Security Alarm Smoke Detector Room Thermometer Detects Water Leaks Checks Open Doors Finds Open Windows Motion & Light Sensor Guards Safes & Valuables Checks Keg Capacity Carbon Monoxide Detector
- 11. That’s overwhelming. Where can we focus? Wine enthusiasts with a wine cellar. SENSOR SENSOR
- 12. Keyword Mapping: Wine Cellars Page What is the page REALLY trying to win? But we all know that people search differently. What topics might a searcher expect to see on a page about wine cellar monitoring? SENSOR
- 13. How to Actually Build & Optimize The Page SEO 1.0 •Page Title •Meta Description •H1 Tags •Primary KW in Title: Wine Cellar Monitor | Company XYZ MD: Bring the power and connivance of Company XYZ Wine Cellar monitors to your cellar. <H1> Wine Cellar Monitors <Body> Company XYZ is the leading technology for wine cellar monitors #DenStartupWeek
- 14. How to Actually Build & Optimize The Page SEO 2.0 •Highly Targeted •Topical Relevancy •Rich Media •Call To Action Focused: 400+ words about wine cellar monitoring Relevance: temperature, storage, humidity, sensors, etc. Rich Media: CTA: Download Product Kit Info #DenStartupWeek
- 15. Key #2 Build Your SEO & Brand at the Same Time
- 16. Brands
- 17. Website Foundation That thing that everyone thinks they know. #DenStartupWeek
- 18. Website Content Home Page Website Pages Company PagesCompany Blog - Keyword X Service - Keyword Y Product - About Us - Locations - Contact - Keyword X Tips - Keyword X Common Mistakes - Keyword Y How To - Keyword Y Trends #DenStartupWeek
- 19. Social Media Marketing Demonstrate that Other People Think you are Awesome #DenStartupWeek
- 20. You Must Have a Personality! Golden Rule #DenStartupWeek
- 21. Additional Areas that Establish your Brand Local Listings (e.g. Google My Business) Directories News Coverage Guest Blogging Participating In Local Events
- 22. Oh Yeah… And Don’t be a Jerk
- 23. Ok…I’ve got all of this stuff, how do I make sure it’s all pointing back to my SEO strategy.
- 24. Tactical Breakdown How to Match your Offline Brand to your Online Brand Ashley Berman Hale @BermanHale
- 25. Start at Home – Build a Great Website Offsite Onsite Technical Invite people over Get the order right & Never stop improving Make it a home Build the house
- 26. Get the Foundation Right Is your Site: • Crawlable • Properly indexed • Organized well • Fast • Mobile Friendly • Secure Top Tools: • Google Search Console • Google Analytics • V9’s Audit Checklist
- 27. Be Better Than Everyone Else • Unique, Quality Content >Create a good experience >Authenticity & sincerity go a long way >Add significant unique value Tips: • Check Bounce Rates >40 – 60 % = normal • Review Conversion Rates > 1- 2 % = normal • Take a step back & read your pages
- 28. For the Love of God, Stop Link Building • Marketing vs. link building >Natural vs. unnatural links >Good marketing leads to natural links • Be share worthy >Give ‘em something to talk about >Cut through the noise • Be newsworthy >Earn links with PR, but don’t do PR for links
- 29. Build Your SEO in Social • It’s not about the links! • It is about engagement. • Social + SEO >More fans = more legitimate shares/links = SEO GOLD!
- 31. A Few Content Marketing Stats 70% of consumers prefer getting to know a company via articles rather than ads A Consumer is 42% more likely to become a customer if you evoke their interests or passions #DenStartupWeek
- 33. Follow the Don’t Suck Test
- 34. Strategy Main Website Page *Primary Keyword Focus* Supporting Page Supporting Page Supporting Page Anchor Creative Stats don’t lie... Social Posting “10 Things you Need to Know about X vs Y” 3 Tips for Doing X Yourself Blogs
- 35. Tactical Breakdown How to Leverage Your Content to Push Rankings & Explode your Traffic Allison Nuanes @AllisonLaDean
- 36. How to do This (and useful tools!) 1. Set Your Keyword Focus – “Local Business Marketing” 2. Persona Development 3. Creative Asset Idea & Creation >Webinar, Infographic, Quiz, Long Blog Post, etc. 4. Content Calendar Development >Main Asset >At least 4 blog posts & 20 social posts 5. Amplification Tactics >Influencer Outreach - Recommended Tool: InkyBee
- 37. RECAP: How do I rank for my #1 Keyword?
- 38. Build Great Content – Don’t Suck Less is more – Focus KWs & Content Brand Matters – Build SEO & Brand Together
- 39. See You at the Top! Website: V9SEO.com Twitter: @Marketing_Nat Email: Info@V9SEO.com Facebook: https://www.facebook.com/volume9i nc Natalie Henley President Volume Nine
Notas del editor
- http://kapost.com/content-marketing-facts/ https://www.thinkwithgoogle.com/articles/the-path-to-purpose.html