1. Mobile Ads
Formats – Placement - Integration
Getting it Right
Nokia World 2011

2. Mobile App Developers
You will ‘APPIFY' just about every interaction one can think of
in our physical and digital worlds
& Get everyone snacking on Mobile Games
Nokia World 2011

3. Why ?
For making Money
User Pays Ads Funded
Paid Download Sponsored Apps
Freemium
In App Purchases
Ad Sales
Try & Buy
Ad Networks
Subscriptions Mediation
Ads Funded Monetization is a Meaningful Choice Now !
Nokia World 2011

4. How ?
Develop your Global
Deploy &
$
Ad enabled App Market Monetization
3 Steps to Monetisation
Nokia World 2011

5. Ad Enabling Apps
1 2 3
Formats Placement Integration
With Content SDK
Embedded
At Transitions API
Standard Automated
Launch / Exit Tool
Nokia World 2011

6. Ad Formats & Placement
Embedded Standard
Brand Banner
Sponsored
Full Screen
Integrated
Nokia World 2011

7. Ad Behaviour
Ad Request
Ad Actions Parameters
IMEI
Within App
Location
Launch Browser
Native Actions Device Features Ad Render
e.g. Call or SMS
Native UI
Web UI
Nokia World 2011

8. Ad Integration
Pre Development Post Development
Impact on User
Experience
Launch & Exit Ads
Ad Behaviour
Changes to App Features
Automated Tools
e.g. AdWrapperTM
API or SDK
Nokia World 2011

9. Ad Format Performance
Format Monetization CTR Avg. eCPM
Standard
With Content CPC 1~3% USD 0.2
Banners
Transition CPC 4~7% USD 1.6
Full Screen
Launch/Exit CPM or CPC 10~12% USD 5
Full Screen
Embedded
Brand Development Fees NA NA
Sponsored Period based Costs NA NA
Integrated CPM NA Propotionate to
active user count
Nokia World 2011

10. Global Monetization
Ad Mediation
Different networks are strong in different
geographies at different times
Ad Networks
Ad Sales
Nokia World 2011

11. AdWrapper TM
World’s SIMPLEST
Ad Integration
Fill eCPM Apps
Non Intrusive & Clutter free Ad formats
> 90% ~$5 10K+
 Create NEW premium inventory
 Enable Ads in 1 Click, without coding
 FREE Mediation across 30+ Ad Networks
 FREE House Ads & App Analytics
Global Ad Income from Day 1 from your Games & Apps

12. 10000+ Apps from Key Developers
Across the Globe
Leading Global Mobile Apps Ad Network

13. Reach us: info@vserv.mobi
Nokia World 2011