Tablet Purchase Intentions for 2012

1. Tablet Purchase Intentions Survey
November 2012

2. I / Survey Questions

3. Survey Questions
1. The holiday season is just around the corner, do you plan to purchase a tablet?
Yes or No
2. What brand of tablet will, or would, you purchase?
Apple (iPad) or Amazon (Kindle) or Samsung (Galaxy Tab) or Blackberry (Playbook) or
Microsoft (Surface) or Google (Nexus 7) or Other
3. For who will, or would, you purchase a tablet for, primarily?
Myself or Spouse/Significant Other or Parent or Child or Sibling or Other Family or Friend
4. If you are purchasing a tablet this season, when do you plan to? If you are not, when would you
plan to?
Within the next two weeks or In the next month or Before Christmas or
Immediately after Christmas or Next year in 2013
5. What feature is the most important to your purchase decision when it comes to a tablet?
Brand Name or Price or Operating System or App Selection or Screen Size or Battery Life or
3G/4G/WiMax or GPS or Accessories
6. Gender: Male or Female
7. Age: <18 or 18-25 or 26-35 or 36-55 or >55

4. II / United States Results

5. Overview
Purpose: Tablet Survey Gender
Platform: Vuclip WAP
Target: All Users, United States 18%
Start Date: November 7th 00:00:00 Male
End Date: November 16th 00:00:00 Female
Duration: 9 Days/216 Hours 82%
Responses: 20,435 Unique respondents
Length: 7 Questions, 37 Choices
Response Rate: 2,270/Day 3% Age
9% 12% Under 18
18 to 25
24% 26 to 35
52% 36 to 55
Over 55

6. Intention
“The holiday season is just around the corner, do you plan to
purchase a tablet?”
Women Men
No No No
24% 26% 24%
Yes Yes Yes
76% 74% 76%

7. Brand
“What brand of tablet will, or would, you purchase?”
Women Men
Apple (iPad)
17% 19% 16%
29% Amazon (Kindle) 23% 30%
Samsung (Galaxy Tab)
10% Blackberry (Playbook)
10%
4% 13% 6% 4%
3% Microsoft (Surface)
2%
15% Google (Nexus 7) 5% 19% 15%
22% Other 15% 23%

8. Recipient
“For who will, or would, you purchase a tablet for, primarily?”
Women Men
Myself
13% 16% 12%
Spouse/SO 2% 5%
2% 6% 3%
Parent
12% 45%
4% Child 6%
6% Sibling 4%
62% 6% 66%
7% Other Family 5%
Friend 8%
10%

9. Timing
“If you are purchasing a tablet this season, when do you plan to?
If you are not, when would you plan to?”
Women Men
33% 32%
Within the next two weeks
34% 25% 32% 33%
In the next month
Before Christmas
After Christmas 10%
10% 10% Next year in 2013
13% 9% 11%
15% 18% 15%

10. Features
“What feature is the most important to your purchase decision
when it comes to a tablet?”
Women Men
6% 5%
7% 5% Brand Name
Price
18% 6%
26% Operating System 10% 28%
App Selection
19% 19%
Screen Size
20% 13%
10% Battery Life
10%
3G/4G/WiMax 10%
7% 12%
5% 9% GPS
9% 9% 5% 9% 12%
Accessories 5% 6%

11. III / Administration

12. Administration
Target: English Lead Markets (6 Countries*)
Language: English
Vehicle: WAP
Platform: All Handsets, Except iOS (HTML5)
Insertion: Third Playback Page
* Australia, Canada, Ireland, New Zealand, United Kingdom, United States
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13. Surveys [at] vuclip.com
Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035