Take a look through the slides from Vuzion's Love Cloud event, held in London.

1. Welcome to Love Cloud
Wednesday 27 February 2018 | 09:30-13:00
Coin Street Neighbourhood Centre, London
@vuzioncloud #LoveCloudLDN

2. What is Love Cloud?
@vuzioncloud #LoveCloudLDN
Who are Vuzion?

3. Love Cloud | Agenda
9:30-9:45 Welcome & Introduction
9:45-10:15 Modern Workplace & Microsoft 365
10:15-10:30 Azure
10:30-10:45 Acronis Cloud Backup
10:45-11:00 Vuzion’s Top 10 Marketing Tips
11:00-11:15 Break and Refreshments ☕
11:15-11:30 Vuzion Training & Development
11:30-11:45 Microsoft Business Applications
11:45-12:15 Introducing the New Vuzion Control Panel
12:15-12:30 Closing Thoughts
@vuzioncloud #LoveCloudLDN

4. Love Cloud
Modern Workplace & Microsoft 365
Ian Hill & Chris Hoard, Vuzion | Dan Hobson, Microsoft

5. Modern Workplace & Microsoft 365

6. In 2016, more than
3 billion customer
data records were
breached
41% of employees
spend more time
away from their
desks than two
years ago
72% of workers
believe their
success depends
on their ability to be
creative

9. Microsoft 365 SKUs
Windows 10 ProEnterprise Mobility + SecurityOffice 365 Business Premium
M I C R O S O F T 3 6 5 B U S I N E S S
Windows 10 Enterprise E3Enterprise Mobility + Security E3Office 365 Enterprise E3
M I C R O S O F T 3 6 5 E 3
Windows 10 Enterprise E5Enterprise Mobility + Security E5Office 365 Enterprise E5
M I C R O S O F T 3 6 5 E 5

10. Microsoft 365 Benefits
Achieve
more
together
Empower
employees to
get work done
Protect
company
data
Simplify
company
systems
Unlocks
creativity

11. Microsoft 365: Deployment
Salon software developer saves time
and money, improves collaboration in the
cloud
“Data loss prevention sold us on Microsoft
365. Having our identities hosted in the
cloud means we won’t have to worry about
a domain controller failing and causing
data loss or downtime.”
- Ryan Taylor, IT Manager
iSalon

12. Microsoft 365 Partner Opportunity
Develop
Your own service
wrap and Managed
Services
Leverage
Vuzion’s service
wrap and extensive
Professional and
Managed Services
+£1000
With Microsoft 365, partners stand to
make nearly £1000 in revenue per
user over 3 years.
+£500
With Microsoft 365, partners stand
to make over £500 in margin per
user over 3 years.

13. Modern Workplace Panel
Ian Hill & Chris Hoard, Vuzion | Dan Hobson, Microsoft

14. Microsoft 365: Pricing
Microsoft 365 F1 £7.50
Microsoft 365 Business £15.10
Microsoft E3 £28.00
Microsoft E5 £51.90
Want more Microsoft 365 information?
Download our FREE eBook:
vuzion.cloud/whitepapers/microsoft-365-partner-opportunity
@vuzioncloud #LoveCloudLDN

15. Thank you
Speak to a member of the Vuzion team
if you’d like to know more!
@vuzioncloud #LoveCloudLDN

16. Azure GTM Engagement
Darren Roberts | Channel Business Manager
darren.roberts@vuzion.cloud
@DarrenSaaS
FUTURE PROOF BUSINESS

17. High
Performance
Business
Agility
Integrated
Development
& Delivery
Pipelines
Disaster
Recovery
Flexible
Pricing
Security &
Compliance
Growing collection of integrated cloud services
Build, deploy, and manage applications through
the global network of Microsoft data centres
Freedom to build and deploy wherever you
want, using the tools, applications, and
frameworks of your choice.
Azure Overview

18. Who sells services
using Azure today?

20. Azure Regions

21. • Help resellers build their own Azure based
solutions around a set of defined
frameworks
• Azure based “finished” services
that can be resold
• Bespoke solution development support
• Service wraps to deliver operational
efficiency
Azure GTM Model

22. • Available to all Vuzion resellers
• Defined process to provide initial guidance on Azure
opportunities
• Opportunity qualification questionnaire followed
by up to 1 hour telephone discussion
• No charge for active Vuzion resellers
Technical Opportunity Review

23. Azure GTM Workshop
Azure
Example
Offerings
SWOT
Analysis
Your
Customer’s
Pain Points
Offer
Designs
Go-To-
Market
FREE!

24. If you’re interested in finding out more,
please find me in the break
Thank you

25. ACRONIS BACKUP CLOUD
O365 & RANSOMWARE
Pieter Steins Bisschop
Love Cloud Dublin

26. 26ACRONIS ® 2018
Management Console
Policy Engine
Multi-Tenant
Multi-Tier
Audit
Usage Reporting
REST API
Integrations
Acronis Backup
Cloud
Acronis Files Cloud
Acronis Data Cloud
Services
Future Cloud
Services
Acronis Disaster
Recovery Cloud
Acronis Storage
Acronis Data Cloud Services At a Glance

27. 27ACRONIS ® 2018
O365 Backup

28. 28ACRONIS ® 2018
O365 Backup

29. RANSOMWARE

30. 30ACRONIS ® 2018
Global damages from ransomware
attacks in 2017 are expected to exceed
$5 billion
Source: Symantec report http://bit.ly/2xR8zmi
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
Ransomware infections trends
90%
of people lose data due to accidental
deletion, viruses, ransomware, hardware
failure, device damage or theft
20%
of hard drives fail during
four-year period
120k
computers and devices are lost
or stolen every week in the US
Companies and home
users lose data…
… more and more
due to Ransomware

31. 31ACRONIS ® 2018
Source: F-Secure
With an economic
incentive to it, new
Ransomware families
appeared fast…

32. 32ACRONIS ® 2018
Two major global attacks just few months apart targeted companies
May 2017. WannaCry ransomware impacted telephone
companies, hospitals, manufacturing - all sorts of
companies in over 100 countries, as well as home users.
June 2017. NotPetya is actually much worse than
ransomware – it wipes your data without any chance to
restore. And it is affecting businesses as well as families.
Google News, 12-May-2017 at 7:10pm EST
… and attacks achieved new scales in 2017

33. 33ACRONIS ® 2018
Advancing into new operating systems
Advancing into new platforms and devices
Ransomware-as-a-Service
Advanced attack techniques
Picture: Ransomware attach hits a railway station in Germany
Ransomware Big Trends

34. 34ACRONIS ® 2018
Ransomware for Mac Ransomware for Linux
Mac targeted … hope for larger ransoms
• Infection through Premiere CC and
MsOffice cracks
• Distributed as deceived BitTorrent app
• Ransomware-as-a-Service in black market
Highly relevant for servers!
• Case: South Korean hosting company
Nayana infected
• 153 Linux servers, 3,400 websites affected
• USD 1M paid in ransom
Trend 1: Advancing into new operating systems

35. 35ACRONIS ® 2018
Smartphones
Wearables &
Consumer
Goods
Medical
Equipment
Smart
Vehicles
Internet of
Things
Trend 2: Advancing into new platforms

36. 36ACRONIS ® 2018
Anyone can become a
cyber-criminal, no training
required
Example: Satan. Easy to
deploy. Advertised as
“capable to create own
ransomware in less than
1 minute,” earns 70% cut
of ransoms paid
Ransomware-as-a-Service more and more popular,
targeted at multiple different operating systems
Trend 3: Ransomware-as-a-Service

37. 37ACRONIS ® 2018
Front-End
Protection
Protectionagainstphysicaldataloss
Back-End
Protection
Acronis Backup
On-Premise, Cloud,
Hybrid
Acronis
Active ProtectionTM
Detection and restore
Systems
Any Device
Servers, PCs, Macs,
Phones, VMs, etc.
The result: Data can never be compromised
ProtectionagainstRansomware
Acronis Next Generation of Data Protection

38. 38ACRONIS ® 2018
Statistical
distribution test
Compares data
distribution within files
to detect anomalies
Protection against
injections
Detects ransomware that
tries to partially encrypt files
(Cerber) on behalf of
trusted processes
Ransomware evolves…

39. 39ACRONIS ® 2018
Acronis CustomersAcronis Labs
Infected and clean
processes farms
Provides processes
behavior data
Updated knowledge base
Acronis Learning
Service
Acronis Cloud Brain
Model training, parameters
optimization
You are protected even
without Internet
Acronis Local
Knowledge Base
Acronis Active Protection 2.0: Learning Infrastructure
… Data Protection evolves too

40. 40ACRONIS ® 2018
Complete
21 platforms protected
Fast
15-second RTOs
Reliable
500,000+ businesses trust
Acronis
Easy
3 clicks to back up
Upgrade via license key
Innovative
Prevents ransomware attacks
Azure
Windows
Server
Windows
PC
Exchange
SQL
Server
Share
Point
Active
Directory Hyper-V
Mac iPadiPhone
Linux
Server
Android
Amazon
EC2
VMware
vSphere
Office 365
Oracle
x86 VM
Server
Oracle
Database
Red Hat
Virtualization
Linux
KVM
Citrix
XenServer
Technology Evolves – Your Backup Should Too
with Acronis Active ProtectionTM
Acronis Protects in Different Environments

41. Thank you
Speak to a member of the Vuzion team
if you’d like to know more!
@vuzioncloud #LoveCloudLDN

42. Love Cloud
Marketing Tips
Mark Terry | Vuzion

43. Times Have Changed
Yesterday marketing was seen as a creative cost centre
Todays marketing is still trying to earn their seat at the leadership table
Tomorrow marketing will be seen as revenue generators
PAST TODAY FUTURE
Brand
Creative
Sales “Support”
Standalone tactics
Marketing Funnel
Pipeline Contribution
Analytics
Seller-Centric Campaigns
Customer Relationships
One Pipeline
Revenue Ownership
Predictive Analytics
Buyer- Centric Campaigns
Customer Experience
Data-Driven Decision Making
ACTIVITY FOCUSSED METRICS FOCUSSED REVENUE FOCUSSED

44. @vuzioncloud #LoveCloudLDN
Marketing involvement
THEN…
MARKETING SALES
NOW…
MARKETING SALES
Marketing owning an increasing part of the sales journey
Purchase
Awareness /
Interest
Understand Consider
Analyse /
Evaluate

45. Channel Explosion
Events
Direct Mail
Telephone
TV
Radio
<1990
Print
Display
IM
Email
Events
Direct Mail
Telephone
TV (+Satellite)
Radio
1990s
Print
Display
Website
Search
Online Display
IM
Email
Events
Direct Mail
Telephone
TV
Radio
1999
Print
Display (+ Online)
Website
Search
Paid Search
Video
Webinars
Affiliate Marketing
SMS
IM
Email (+ Mobile)
Events
Direct Mail
Telephone
TV
Radio
Print
Display
2000s
Website (+Mobile)
Search
Paid Search
Online Display
Video
Webinars
Blogs
Podcasts
Contextual
Social
Affiliate Marketing
Apps
Push Notifications
SMS + MMS
IM
Email (+ Mobile)
Events
Direct Mail
Telephone
TV
Radio
Print
Display
2010s
Website (+Mobile)
Search
Online Display
Programmatic Display
Paid Search
Video
Webinars
Blogs
Podcasts
Contextual
Social (+ DM)
Paid Social
Affiliate Marketing

46. Marketing Budgets
Companies spend between
10-13% of total revenue on Marketing,
after years of growth…
©20th Century FoxSource: Gartner
IT’S
SHOWTIME!

47. THE MOST EXCITING
OPPORTUNITIES IN 2018
19%
16%
14%
9%
9%
8%
6%
5%
4%
3%
2%
5%
Optimising the customer experience
Data-driven marketing that focuses on the individual
Creating compelling content for digital experiences
Using marketing automation to increase efficiency and relevance
Video to increase brand engagement
Multi-channel marketing
Social marketing
Utilising artificial intelligence / bots to drive campaigns and experiences
Internet of Things / connected devices e.g. wearables, audience tracking
Reaching and understanding mobile customers
Engaging audiences through virtual or augmented reality
None of the above

48. SITUATION
(WHERE ARE WE NOW?)
1. Work to a Framework
OBJECTIVES
(WHERE DO WE WANT TO BE?)
STRATEGY
(HOW DO WE GET THERE?)
TACTICS
(ACTIVATING/IMPLEMENTING STRATEGY)
ACTIONS
(RESPONSIBILITIES, RESOURCES, SKILLS)
CONTROL
(HOW WE MONITOR PERFORMANCE)
EXPAND
(HOW WE OPTIMISE AND IMPROVE)

49. 2. Review your Proposition
• WHAT are you selling?
• WHO are you selling to?
• WHERE are you selling?
• HOW are you different from your competition?
• WHY do you do what you do?
• WHY should I buy it from you?
Develop and test your value proposition
Ensure your people are bought into it – create a culture

50. 3. Benchmarking Performance
Benchmarking is crucial to:
• Show how future marketing work is performing against
previous activities
• Show how your properties setup and seen/scored/ranked
by others e.g. Google
SCORE YOUR DIGITAL
MARKETING ASSETS
Blog
Content and copy
Customer experience
Design
Digital marketing
Facebook
LinkedIn
SEO
Social
Technical
Twitter
Website
DEVELOP YOUR MARKETING SKILLS

51. 4. Review Each Touchpoint
AWARENESS
UNDERSTAND
CONSIDER
ANALYSE
Service Pages, Whitepapers, Webinars, Videos
Brochures, Demos, Trials
Social Endorsement, Recommend Colleague
Satisfaction Survey, Case Studies/Testimonials
Tips, Recommendations, Assessments
ENABLE
ENGAGE
DELIGHT
ACTIVATE
Press, Awards, Events, Research, Infographics
Reviews, Success Stories, Comparisons, Calculator
Checklists, How to Guides/Videos
PURCHASE
PAID & EARNED
SEM, Display,
Social, SEO, PR
OWNED & EARNED
Email, Events, Social, Account
Management
& Support
OWNED & EARNED
Email, Events, Social, Account
Management
& Support

52. 5.Who Is Your Best Salesperson?
1. Always selling
2. Knows the most about your business, industry and
services
3. Always delivers the right pitch
4. Can do things you can’t
5. Handle the most prospects without moaning
6. Delivers the highest number of leads
7. The perfect team player
CONSTANTLY INVEST
IN YOUR WEBSITE TO ENSURE IT DELIVERS
BUSINESS SUCCESS

53. 6. Marketing Automation
What information are you able to gather from your website visitors?
What commercial actions can you drive from your data?

54. 7. The Importance of Content
• 86% of UK B2B companies use content as the engine behind all Lead Generation, Cross-Selling and Up-Selling activities
• On average 30% of B2B companies marketing budget in the UK is spent on Content Marketing
15%
28%
15%
21%
9%
8%
Daily
>1 Per Week
Weekly
>1 Per Month
Monthly
<1 Per Month
Resource:
Content Marketing in the UK 2018 – Benchmarks, Budgets & Trends
Rinse & Repeat
Maximise effectiveness across all channels
• Social: Post & Share
• Email: Newsletters, Email Programs, Email Signature
• Web: Homepage Banner, Content, LiveChat, Blocks,
Blogs, Portals
• Paid Media: Search, Display, Social, Content Networks
• PR: Sell into Publishers and Key Influencers
• Events & Webinars: Discuss, promote & distribute
• Telemarketing Sales, Account Managers: Discuss and
promote content during calls
How often do successful Tech Marketers publish
content?

55. 8. Delivering Great Experiences
• Marketing technology spend overtook IT technology
spend in 2017
• On average UK businesses are spending 16% of
their marketing budget on technology
• The UK and US Marketing Technology marketplace
is currently worth £24.5 billion per year
• Number of solutions has grown exponentially with
>6,000 in the market
Sources: Gartner 2017, Chief MarTech, WARC
Key Marketing Technologies
Acquisition
Content Management
Communications
Data Analytics & Intelligence
Customer Feedback
Database

56. 9. Measure & Iterate
Keyword Rankings, Reach, Impressions, Open Rate %
New Users, Users, Followers, Clicks, Click Through Rate,
Click To Open %, Cost Per Click, Download, Form
Submissions - By Type, By Channel
Returning Users, Page Views, Bounce %, Avg. Session
Length, Avg. Page Views Per Session, Shares, Retweets,
Unsubscribe %, Leads - By Type, By Channel
Opportunities, Lead to Opportunity (%), Probability to Win,
Est. Revenue, Est. Close Date
Won Opportunities (number, £, seats) Avg. Deal Size,
Avg. Seats Conversion Rate %, Cost Per Acquisition
METRICSUSER JOURNEY
BehaviouralLeadScore
AWARENESS
UNDERSTAND
CONSIDER
ANALYSE
ENABLE
ENGAGE
DELIGHT
ACTIVATE
PURCHASE

57. Marketing ROI
Brent Combest
General Manager, OCP Microsoft
“ Microsoft’s top performing partners spend between 8 to 10%
of revenue on marketing, other partners spend 1 to 2%.
Top partners are growing at 2x faster and seeing a 30-40%
growth rates on revenue.
“

58. Thank you
@vuzioncloud #LoveCloudLDN
'Microsoft must transform its marketing in the
next 3 years or fail’
Chris Capossela,
Microsoft CMO
“
“

59. Any questions?
@vuzioncloud #LoveCloudLDN

60. Enjoy the break!
See you in 15 minutes
@vuzioncloud #LoveCloudLDN

61. Readiness & Enablement Programme
Craig Gordon, Head of Vuzion
Abby Herzberg, Training Coordinator
February 2018

62. Training & Incentives

63. VUZION EDGE
EDUCATE
DEVELOP
GROW
ENGAGE
Readiness & Enablement Programme

64. Educate Your Sales & Technical Teams
PRODUCT CATEGORIES
Modern Workplace
Data & Artificial Intelligence
Business Applications
Apps & Infrastructure
Micro Learning
Virtual Learning
Live Instruction

65. Develop Your Skills & Knowledge
MICROSOFT COMPETENCIES
Office 365
• Cloud Productivity
• Small & Midmarket Cloud Solutions
• Communications
• Messaging
Dynamics 365
• Business Applications
• Cloud Customer Relationship Management
• Enterprise Resource Planning
Microsoft 365
• Windows & Devices
• Enterprise Mobility Management
Azure
• Cloud Platform
• Application Development
• Datacenter
• Enterprise Mobility Management

66. Grow Your Sales Pipeline
Customer
Events
Go To
Market
Planning
Smart
Eco-System
Coaching
Sales
Training
Solution
Sales
Support

67. Engage and Win More Customers
Pre-Sales
& Support Training
Sales &
Marketing

68. INCENTIVES
Up to $210,000
Additional Rebate
Microsoft Azure
INCENTIVE:
2 Months rebate up to $10,000 for
new Azure CSP customers UK
ONLY!!
+
$1,000 per $3,000 consumed,
per customer
IN ADDITION TO:
10% Margin
8% Core Incentive Rebate
10% Azure VM Instances
5% EU/EFTA Accelerator
Up to $70,000
Additional Rebate
Microsoft Dynamics 365
INCENTIVE:
$2,000 rebate per new Dynamics 365
CSP customer
+
$5,000 rebate
per $1,000 spend
IN ADDITION TO:
18% Margin
8% Core Incentive Rebate
Additional Rebate
Microsoft Office 365
INCENTIVE:
10% Additional rebate for
>150 seat customers
IN ADDITION TO:
15% Margin
8% Core Incentive Rebate
3% Business Premium, E3 & E5
5% Microsoft 365 E3 & E5

69. abigail.herzberg@vuzion.cloud
www.vuzion.cloud
Thank you
Craig Gordon, Head of Vuzion Abby Herzberg, Training Coordinator
craig.gordon@vuzion.cloud

70. Sam Garrett | Partner Technology Strategist
Microsoft

71. Enabling Digital Transformation with Solution Areas

72. Dynamics 365Dynamics 365CRM ERP
Talent
Retail
Finance and
Operations
Project Service
Automation
Marketing
Sales
Field Service
Customer Service
Dynamics 365
Dynamics 365

73. Talent
Retail
Finance and
Operations
Project Service
Automation
Marketing
Sales
Field Service
Customer Service
Dynamics 365

74. Microsoft will offer a single collection of Dynamics 365 applications for customers of all sizes and
complexity to digitally transform their organizations across all lines of business – Marketing, Sales, Service,
Finance, Operations, and Talent – at their own pace.
Instead of offering separate editions (e.g. “Business edition” and “Enterprise edition”), we will focus on
enabling any organization to choose from different price points for each line of business application
https://cloudblogs.microsoft.com/dynamics365/2017/09/22
/simplifying-dynamics-365-offerings/
Microsoft will offer a new end-to-end business management cloud solution – an expansion of Dynamics
365 for Finance and Operations, Business edition adding the full capabilities of Dynamics NAV. It will be
delivered as two distinct offerings, which customers can buy through our partner channel:
• A Microsoft Dynamics 365 cloud application
• A business application platform for ISVs

76. Dynamics
365 for x
(Project
”Tenerife”)

78. Due 1st Feb 2018
• Operations and Customer Engagement Partners
• Must have a minimum of 2 people certified from the currently compliant exams on the respective product they wish
to transact
• Operations Partners
• Must maintain a Microsoft Dynamics Advanced Support for Partners Plan (ASfP) or higher Microsoft plan
Compliant Certifications: Refer to MSDN
Customer Engagement
1. MB2-715: Microsoft Dynamics 365 customer engagement Online Deployment
2. MB2-716: Microsoft Dynamics 365 Customization and Configuration
3. MB2-717: Microsoft Dynamics 365 for Sales
4. MB2-718: Microsoft Dynamics 365 for Customer Service
5. MB2-877: Microsoft Dynamics 365 for Field Service *New exam available from December 2017
Operations
1. MB6-894: Development, Extensions and Deployment for Microsoft Dynamics 365 for Finance and Operations*
2. 70-535: Architecting Microsoft Azure Solutions
3. MB6-895: Financial Management in Microsoft Dynamics 365 for Finance and Operations
4. MB6-896: Distribution and Trade in Microsoft Dynamics 365 for Finance and Operations
5. MB6-897: Microsoft Dynamics 365 for Retail

79. Resources
Simplifying Dynamics 365 Announced September 22, 2017
• Blog post
• PartnerSource
• Dynamics Learning Portal Blitz Sessions
• FAQ
• Questions? Post on the Dynamics 365, Business edition community: https://community.dynamics.com/business
Certifications Requirement for CSP Due Feb 2018
• Compliant Exams
Learn more
• Dynamics Learning Portal
• Dynamics 365 Roadmap Site – Public
• PartnerSource
• Partner 90 day FREE Dynamics Learning Portal Trial or as part of ASfP or Premier support (SAM/TAM)
• Dynamics Demos or customer trial
• Dynamics Home page – Training, documentation, support, communities

80. Love Cloud
Introducing the New Vuzion Control Panel
Julian Dyer & Craig Gordon | Vuzion

81. New Control Panel:
Features and Benefits
Technical
Capabilities
Designed for
Cloud
Improved
Management
New
Marketplace
Improved
User
Experience
Customer
self serve

82. Provision and Management
Setting up a new Customer Account and purchasing an O365 subscription

83. Reconciliation Reporting
Managing Azure in the New Panel Demo
Azure templates
Budget Cap Azure Subscription Names

84. Managing Azure
You can now view Azure usage reports for each Azure tenant
within customer accounts

85. Billing
You can now approve an order manually

86. • What payment methods to us are available in the new panel?
• What billing cycles are available? - Info
• What will your bills look like? - Demo
• BaaS – Direct Debit and credit card options will be available Q1 2018
Billing

87. Next Steps
Step 2
Contact Partner
Team:
partners@
vuzion.cloud
Step 3
Vuzion review
and process
Step 1
Complete
Vuzion CSP
Indirect
Provider Invite

88. Love Cloud
Any questions?
@vuzioncloud #LoveCloudLDN

89. Thank you for coming!
Next Love Cloud: 17 May
@vuzioncloud #LoveCloudLDN