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Handling covid-19 crisis communications by w7worldwide saudi ar
- 1. ـﺍـ"ﺾﻌﺭﻭﻇ ـﺭﻭﺱـﺸﻐ ـﺭﺽـﻄ ـﺋـﺍﻝﺳﺍﻝﻡﻐ ـﺋـﺍﻝﺧﺗ ـﺋـﻄﻈﺰﻡ ـﻘﻥـﺇﺲ ـﻉـﻄ ـﺋـﺍﻝﺳﺍﻝﻡﻐ ـﺋـﺍﻝﺧﺗﻐ ـﺋـﺍﻓﺯﻄ ـﺛﺕـﺕﺧﺍﺲ
ـﺍﺭـﺍﻇﺎﺤ ـﻌﺍﺀـﻗﺖﺎ ـﺋ؛ـﺦﺍﺭﻄ ـﺋـﺍﺖﺎﺭﺍﺯﻏ ـﺭﺍﺀﺍﺕـﺇﺝ ـﺜـﺕﺎﺚ ـﺛﻭﻝـﺍﻝ ـﻀـﺝﺳ ـﺍـﻄ ؛ًﺍــﺲﺍﻝﻡﻐ ًﺀـﺍـﻭﺏ (COVID19) "ـﺎﺔﺛـﺍﻝﻡﺱ
ـﺍﺕـﻭﺍﻝﺛﺭﺍﺠ ـﺍﺙـﺍﻓﺏﺗ ـﺛﺓـﻭﺖ ـﺛﺭﺕـﺃﺦ ـﺜﺍـﻝ ،ـﻎـﺍﻝﺳﺍﻝﻡ ـﺍﺩـﺍﻗﺻﺎﺧ ـﺋـﻄﻈﺰﻌﻄ ـﻯـﺲﻂ ـﺭـﺃﺐ ـﺍـﻄ ـﻌـﻭﻊ ،ـﺭﻭﺱـﺍﻝﻑﻐ
ﺍﻗﺕﺧﺍﻝ ﻭﺖﺛﺍﺕ ﻝﻡﺱﺍﺲﺛﺓ ﺍ؛ًﻏﺍﺠﺎﺤﺍﺭ ﺍًﺭﺕﺼﺭﻏ ﻭﺍ�ﺲﻘﻄﻐﺋ ﺍﻗﺠﺎﺭﺍﺕﻐﺔﻐﺋ ﻝﻘﺠﺎﺤﺍﺭﺍﺕ W7Worldwide ﺏﻌﺾﺍﻝﺋ
ﺦﻌﺭﺕﻋــﺍ ﺕﻋــﺛﺩ ﺃﻥ ﻏﻡﺿــﻆ ﺍﻝﺎــﻎ ﺍﻓﺯﻄــﺍﺕ ﺕﺔــﺍﻭﺯ ﺲﻂــﻯ ﺍﻝﻡﺂﺠﺱــﺍﺕ / ﺍﻝﺤــﺭﺾﺍﺕ ﺸــﻎ ﺍﻝﻡﺂﺠﺱــﻎ
.ﺍﻝﺚﺍﺭﺝﻐﺋ ﺃﻭ ﺍﻝﺛﺍﺥﻂﻐﺋ ﺍﻝﺊﻐﺆﺋ ﻄﺱﺎﻌﻯ ﺲﻂﻯ ﺍﻝﺜﻊﻈﻐﺋ
ﺸــﻎ ّﺍﻗﺠــﺎﺊﺍﺻﻎ ﺍﻝﻡﺂﺠﺱــﻎ ﺍﻝﺎﻌﺍﺦــﻀ ﺇﺩﺍﺭﺓ ﺾﻐﻑﻐــﺋ ﻄﺳﺭﺸــﺋ /ﻄﺂﺠﺱــﺋ ﺣــﺭﺾﺋ ﻝــﺿﻀ ﺍﻝﻡﻋــﻃ ﻄــﻆ
"ﺃﺯﻄــﺋ ﺕﺛﺍﺲﻐــﺍﺕ ﺬﺍﻝــﺌ ﺖــﺍﻝ ﺸــﻎ ﺍﻝﻡﺗﺎﻡﻂــﺋ ﻝﻂﺱــﻐﻈﺍﺭﻏﻌﻊﺍﺕ ﻭﺍﻗﺠــﺎﺳﺛﺍﺩ ،ﺍﻝﺤــﻑﺍﺸﻐﺋ ﻄــﻆ ﺇﺬــﺍﺭ
.ﺏﺍﻝﻁﺊﻉ ﻇﺭﺝﻌﻩ ﻗ ﻄﺍ ﻭﻊﻌ ،"ﺾﻌﺭﻭﻇﺍ
:ﻭﻊﻎ ،ﺍﻝﺳﺍﻝﻡﻐﺋ ﺍﻝﺧﺗﻐﺋ ﺍﻓﺯﻄﺋ ﺍﺀّﺭﺝ ﺕﺗﺛﻏﺍﺕ ﺍﻝﻡﺂﺠﺱﺍﺕ /ﺍﻝﺤﺭﺾﺍﺕ ﺲﻡﻌﻡ ﺕﻌﺍﺝﻩ
ﺍﻝﺎﺔﺍﺭﻱ ﺍﻝﻈﺤﺍﻁ ﻄﺱﺎﻌﻯ ﺍﻇﺚﻑﺍﺽ
ﺍﻝﺳﺍﻝﻡﻐﺋ ﺍﻝﺎﻌﺭﻏﺛ ﺠﻘﺠﻀ ﺕﺳﻁﻀ
ﺍﻝﺱﻑﺭ ﺕﺼﻐﻐﺛ
ﺍﻝﻑﺳﺍﻝﻐﺍﺕ ﺇﻝﺶﺍﺀ
ﺍﻝﻡﺭﺽ ﺏﺳﺛﻭﻯ ﺍﻝﻡﻌﻅﻑﻐﻆ ﺇﺦﺍﺏﺋ ﺥﻁﺭ
ـﺍﻝـﺍﻗﺕﺧ ﻭﺇﺩﺭﺍﺕ ـﺍﻡـﻓﺻﺱ (ـﺺـﺬﺭﻏ ـﺋـ)ﺥﺭﻏﻁ ـﻃـﺕﺼﺛﻏ ـﻯـﺇﻝ ـﺍـﺸﺭﻏﺼﻈ ـﺍﺏﺼﺋـﺍﻝﺱ ـﺍﺕـﺍﻝﺎﺗﺛﻏ ـﺋـﺖﺞﻄ ـﺌـﺩﺸﺳ ـﺛـﻭﺻ
ـﻎـﺸ ﺍًﺭــﻇﺰﻐ ـﺍـﻝﻋ ـﻃـﺍﻝﺳﺍﻝ ـﻋﺛـﻏﺤ ـﻃـﻝ ـﻎـﺍﻝﺎ ـﺋـﺍﻝﺧﺗﻐ ـﺋـﺍﻓﺯﻄ ـﻉـﻄ ـﻀـﺍﻝﺎﺳﺍﻄ ـﺋـﺾﻐﻑﻐ ـﺋـﻝﻡﺳﺭﺸ ـﻎ؛ـﺍﻝﻡﺂﺠﺱ
ﻭﺍﻝﺚﺍﺭﺝﻐــﺋ ﺍﻝﺛﺍﺥﻂﻐــﺋ ﺍﻝﺳﻡــﻀ ﺏﻐﺆﺎــﻎ ﺕﻡﺍﺠــﻙ ﺲﻂــﻯ ﺍﻝﻡﺗﺍﺸﺰــﺋ ﺃﺝــﻀ ﻄــﻆ ﻭﺍﻝﺳﺤــﺭﻏﻆ؛ ﺍﻝﻌﺍﺖــﺛ ﺍﻝﺼــﺭﻥ
ﻄــﻆ ﺍًﺭﺾﺑﻐــ ﺃﺭﺏﺿــﺌ ﺍﻝﺎــﻎ ﺍﻝﻡﺱــﺂﻭﻝﻐﺋ ﻊــﺜﻩ ﺏﺃﺏﺳــﺍﺩ ﺾﺍﻄﻂــﺋ ﺩﺭﺍﻏــﺋ ﻏﺎﻁﻂــﺈ ﺍﻝــﺜﻱ ﺍﻓﻄــﺭ ()ﺍﻝﺳﻡــﻘﺀ
.ﺍﻝﺳﺍﻝﻃ ﻄﺱﺎﻌﻯ ﺲﻂﻯ ﺍﻝﺤﺭﺾﺍﺕ
ـﺊﺈـﺏﺱ ـﺭﺾﺋ؛ـﺍﻝﺤ ـﻘﺀـﺲﻡ ـﻆـﺏﻐ (ـﺺـﻭﺍﻝﺼﻂ ـﻉـ)ﺍﻝﻋﻂ ـﻯـﺇﻝ ـﺂﺩﻱـﻏ ـﺛـﺻ ـﺋـﺍﻓﺯﻄ ـﺋـﺭﺻﺳ ـﺍﻉـﺍﺕﺱ ﺇﻥ ـﻌﻝـﺍﻝﺼ ـﻆـﻏﻡﺿ
ـﺎﺳﺛﺍﺩـﺍﻗﺠ ـﻯـﺇﻝ ـﺍﺕـﺍﻝﻡﺂﺠﺱ /ـﺭﺾﺍﺕـﺍﻝﺤ ـﺍﺝـﺕﺗﺎ ـﻙـﻝﺜﻝ ﺍ؛ًـﺳـﻭﺍﺠ ﺍًﺭـﺍـﺍﻇﺎﺤ ـﺋـﺍﻝﺚﺍﺬﺆ ـﺍﺕـﺍﻝﻡﺳﻂﻌﻄ ـﺍﺭـﺍﻇﺎﺤ
ﺕﻌﺍﺦــﻀ ﻄﻈﻋﺔﻐــﺋ ﺥــﻘﻝ ﻄــﻆ ﻄﺿﺎﺱــﺊﺍﺕﻋﺍ ﺲﻂــﻯ ﻝﻂﻡﺗﺍﺸﺰــﺋ ﺍﻝﻁﺍﺭﺉــﺋ ﺍﻝﺎﻌﺍﺦــﻀ ﺥﻁــﻁ ﺏﺍﻄﺎــﻘﻙ
:ﺍﻝﺎﺍﻝﻎ ﺇﻝﻯ ﺕﻈﺼﺱﻃ
ﺍﻝﻡﺱﺎﺔﺛ "ﺾﻌﺭﻭﻇﺍ ﺃﺯﻄﺋ ﻄﻉ ﻝﻂﺎﺳﺍﻄﻀ ﺍﻝﺤﺭﺾﺍﺕ ﺩﻝﻐﻀ :ﺍﻝﻑﺍﺲﻂﺋ ﺍﻗﺕﺧﺍﻝ "ﺥﻁﻁ
ﺍﺠﺎﺤﺍﺭﻱ ﺕﺼﺭﻏﺭ
ﺍﻝﻡﺗﺎﻡﻂﺋ ﺍﻝﺎﺗﺛﻏﺍﺕ
ﺍﻝﻁﺍﺭﺉﺋ ﺍﻗﺕﺧﺍﻝ ﺥﻁﻁ
ﺲﻆ ﺍﻝﺧﺍﺩﺭﺓ ﺍﻝﻁﺊﻐﺋ ﺍﻝﻈﺧﺍﺉﺡ ﺍﺲﺎﻡﺍﺩ
ﺍﻝﺳﺍﻝﻡﻐﺋ ﺍﻝﺧﺗﺋ ﻭﻄﻈﺰﻡﺋ ﺍﻝﺗﺿﻌﻄﻐﺋ ﺍﻝﺔﻋﺍﺕ
ﻝﻡﻈﻉ ﺍﻝﺳﻡﻘﺀ؛ ﻄﻉ ﺍﻝﻡﺳﻂﻌﻄﺍﺕﻐﺋ ﺍﻝﺤﻑﺍﺸﻐﺋ
ﻄﺳﻋﻃ ﺍﻝﻡﺎﺊﺍﺩﻝﺋ ﺍﻝﺑﺼﺋ ﻭﺸﺼﺛ ﺍﻝﺤﺿﻌﻙ
ﺍﻝﺛﺍﺥﻂﻐﺋ ﺍﻝﺱﻘﻄﺋ ﺏﺇﺝﺭﺍﺀﺍﺕ ﺍﻝﻡﻌﻅﻑﻐﻆ ﺇﺣﺳﺍﺭ
ﺍﻝﺤﺭﺾﺋ ﺸﻎ
www.w7worldwide.com @w7worldwide
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- 2. ﺲﻂﻯ ـﻌﺭـﺍﻝﺳﺑ ـﻆـﻄ ـﺋـﺍﻝﻡﺧﻂﺗ ـﺍﺏـﻭﺃﺦﺗ ـﻆـﺍﻝﺳﺍﻄﻂﻐ ـﻆـ ِّﻡﺿُﻏ ،ـﺞﻱـﻄﺭﺾ ـﻎـﻄﺳﻂﻌﻄﺍﺕ ـﺞـﻄﺭﺾ ـﺍﺀـﺇﻇﺤ
.ﺏﺛﺻﺋ ﻏﺗﺎﺍﺝﻌﻇﻋﺍ ﺍﻝﺎﻎ ﺍﻝﻡﺳﻂﻌﻄﺍﺕ
ـﺍﻡـﺃﺻﺱ ﺝﺍﻇﺊﻋﺍ ﺇﻝﻯ ﺕﺪﻃ ،ـﺜﻱـﺍﻝﺎﻈﻑﻐ ﺍﻝﺭﺉﻐﺟ ـﺍﺩﺓـﺏﺼﻐ ،ـﺭﺍﺭـﺍﻝﺼ ﺦﻈﺍﻉ ﻄﻆ ـﻀـﺲﻡ ـﺺـﺸﺭﻏ ـﺿﻐﻀـﺕﺤ
ﺍﻝﺼــﺭﺍﺭ ﺍﺕﺚــﺍﺫ ﺏﺱــﺭﺲﺋ ﺕﺎﻡﻐــﺞ ،ﺍﻝﻡﺳﻂﻌﻄــﺍﺕ ﻭﺕﺼﻈﻐــﺋ ،ﺍﻝﺊﺤــﺭﻏﺋ ﻭﺍﻝﻡــﻌﺍﺭﺩ ،ﺍﻝﻡﺂﺠﺱــﻎ ﺍﻗﺕﺧــﺍﻝ
.ﻭﺍﻝﺚﺍﺭﺝﻐﺋ ﺍﻝﺛﺍﺥﻂﻐﺋ ﺍﻝﺊﻐﺆﺎﻐﻆ ﻄﺿﺍﺣﻑﺋ ﺍﻓﻄﺭ ﻏﺎﻁﻂﺈ ﺖﻐﻈﻡﺍ
ـﺍﺀـﺃﺐﻈ ـﻘﻡـﺍ�ﺲ ـﺍﺉﻀـﻭﺠ ـﻉـﻄ ـﻀـﺍﻝﺎﺳﺍﻄ ـﺋـﺏﺿﻐﻑﻐ ـﻩـﻭﺕﺃﻊﻐﻂ ـﺭﺾﺋـﻝﻂﺤ ـﻡﻎـﺭﺠ ـﺛﺙـﻄﺎﺗ ـﻆـﺕﺳﻐﻐ
.ﺍﻓﺯﻄﺋ
ـﻆـﺍﻝﻡﻌﻅﻑﻐ ـﺍﺭﺍﺕـﻭﺍﺠﺎﻑﺱ ـﺆﻂﺋـﺃﺠ ﺾﻀ ـﻆـﺲ ـﺋـﻝﻖﺝﺍﺏ ـﺛﻑـﺕﻋ ؛ ّـﻎـﺩﺍﺥﻂ ـﻀـﺕﻌﺍﺦ ـﺋـﺥﻁ ـﻉـﻭﺽ
،ﺍﻝﻌﻅﻐﻑــﻎ ﻭﺍﻓﻄــﻆ ،ـﻀـﺍﻝﺳﻡ ﻭﻅــﺭﻭﻑ ﺠــﻐﺭ ﺲﻂــﻯ ﺠــﺎﻁﺭﺃ ﺍﻝﺎــﻎ ﺏﺍﻝﺎﺶﻐﻐــﺭﺍﺕ ًﺍﻍﺍﻝﺊــ ﻭﺍﻝﻡﺎﺳﻂﺼــﺋ
.ﻄﻈﺤﺃﺕﻙ ﺸﻎ ﻭﺍﻝﺱﻘﻄﺋ ﺍﻝﺧﺗﺋ ﻭﺕﺛﺍﺏﻐﺭ
ـﺋـﺍﻝﻡﺗﺎﻡﻂ ـﺍﺕـﻝﻔﺯﻄ ـﻐﻈﺍﺭﻏﻌﻊﺍﺕـﺍﻝﺱ ـﺛﺍﺩـﺏﺇﺲ ـﻯـﺳﻈُﺕ ،ـﻎـﺥﺍﺭﺝ ّـﻎـﻄﺔﺎﻡﺳ ـﻀـﺕﻌﺍﺦ ـﺋـﺥﻁ ـﻉـﻭﺽ
:ﺍﻝﺎﺍﻝﻐﺋ ﺍﻝﺳﻈﺍﺦﺭ ﺕﺪﻃ ﺍﻝﺤﺭﺾﺋ ﺕﻌﺍﺝﻋﻋﺍ ﺃﻥ ﻏﻡﺿﻆ ﺍﻝﺎﻎ
ﺍﻝﻡﺗﺎﻡﻂﺋ ﺍﻓﺯﻄﺋ
ﺍًﻑﺠﻂ ﺍﻝﻡﺳﺛﺓ ﺍ�ﺝﺍﺏﺍﺕ
ﺍﻝﻡﺱﺎﻋﺛﺸﺋ ﺍ�ﺲﻘﻄﻐﺋ ﺍﻝﻌﺠﺍﺉﻀ
.ﺍﻝﺿﻘﺠﻐﺿﻎ ﺍ�ﺲﻘﻡ ﺃﺩﻭﺍﺕ
.ﺍﻝﺔﺛﻏﺛ ﺍ�ﺲﻘﻡ ﺃﺩﻭﺍﺕ
،ﺍﻝﺳﺛﻭﻯ ـﺋـﻄﺿﺍﺸﺗ ﺝﻋﻌﺩ ـﻃـﺩﺲ ﺲﺊﺭ ـﺭﺾﺎﻙ؛ـﻝﺤ ﺍﻗﺝﺎﻡﺍﺲﻐﺋ ـﺂﻭﻝﻐﺋـﺍﻝﻡﺱ ـﺍﺭـﺏﺇﻅﻋ ـﺍﺩﺭﺓـﺍﻝﻡﺊ
.ﺍﻝﺗﻀ ﻄﻆ ًﺍﺝﺞﺀ ﻝﺎﺿﻌﻥ ﺸﺭﺹ؛ ﺲﻆ ﻭﺍﻝﺊﺗﺙ
ـﺎﺳﺛـﻏﺱ ـﺍـﺸﺊﻐﻈﻡ ،ـﺭﺾﺎﻙـﺣ ـﺍـﺕﻌﺍﺝﻋﻋ ـﺛـﺻ ـﻎـﺍﻝﺎ ـﺭـﺍﻝﻡﺚﺍﺬ ـﺋـﻝﻡﺔﺍﺏﻋ ـﺋ؛ـّﻏﻭﺍﻝﺔﺍﻊﺞ ـﺋـﺍﻝﻌﺍﺻﺳﻐ
"ـﺋـﺍﻝﻁﺍﺭﺉ ـﺋـﺍﻗﺕﺧﺍﻝﻐ ـﻙـ"ﺥﻁﺎ ـﺞﻡـﻏﻂ ـﺭﻭﺱـﺏﺍﻝﻑﻐ ـﺋـﺍ�ﺦﺍﺏ ـﺍﻗﺕـﺖ ـﻆـﻄ ـﺛـﺍﻝﻡﺞﻏ ـﺎﺼﺊﺍﻝـﻗﺠ ـﻃـﺍﻝﺳﺍﻝ
:ﻭﺍﻝﺚﺍﺭﺝﻐﺋ ﺍﻝﺛﺍﺥﻂﻐﺋ ﻝﻂﺊﻐﺆﺎﻐﻆ ﺍﻝﻡﺎﻌﺻﺳﺋ ﺍﻝﺳﻈﺍﺦﺭ ﺃﻊﻃ ﺓﺲﻂﻯ ﺍ�ﺝﺍﺏ
ﺾﻌﺭﻭﻇﺍ؟ ﺃﺯﻄﺋ ﺕﺧﺍﺲﺛﺕ ﻄﺍ ﺇﺫﺍ ﺍﻝﺤﺭﺾﺋ ﺥﺛﻄﺍﺕ ﺠﺎﺱﺎﻡﺭ ﺾﻐﺷ
ﺏﺍﻝﻡﺭﺽ؟ ﻄﻌﻅﻑﻐﻋﺍ ﺏﺳﺨ ﺇﺦﺍﺏﺋ ﺖﺍﻝ ﺸﻎ ﺍﻝﺤﺭﺾﺋ ﺠﺎﺎﺳﺍﻄﻀ ﺾﻐﺷ
ﺍﻝﺊﺛﺍﺉــﻀ ﻊــﻎ ﻭﻄــﺍ ﺍﻝﺧﺗﻐــﺋ؟ ﺍﻓﺯﻄــﺋ ﺍﺠــﺎﻡﺭﺕ ﺇﺫﺍ ﻝﻂﺤــﺭﺾﺋ ﺍﻝﺎﻌﺭﻏــﺛ ﺠﻂﺱــﻂﺋ ﺠــﺎﺎﺳﻁﻀ ﻊــﻀ
ﺍﻝﻡﺎﻌﺻﺳﺋ؟
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٥
٦
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:ﻊﻌ ﺍ�ﻥ ﺍﻝﺗﻐﻌﻱ ﺍﻝﺱﺂﺍﻝ
ﺥﻁﻁ ﺍﻝﻡﺂﺠﺱﺍﺕ /ﺍﻝﺤﺭﺾﺍﺕ ﺕﺛﻏﺭ ﺾﻐﺷ
"ﺾﻌﺭﻭﻇﺍ ﺃﺯﻄﺋ ﻄﻉ ﺍﻝﻡﺂﺠﺱﻐﺋ ﺍﺕﺧﺍﻗﺕﻋﺍ
:ﻄﺎﺳﺛﺩﺓ ﺍًﺩﺃﺏﺳﺍ ﺕﺗﻡﻀ ﺍﻝﺱﺂﺍﻝ ﺲﻂﻯ ﺍ�ﺝﺍﺏﺋ ﺍﻝﻡﺱﺎﺔﺛ"؟
www.w7worldwide.com @w7worldwide
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- 3. www.w7worldwide.com @w7worldwide
ﺍﻓﻭﺠﻁ ﺍﻝﺤﺭﻕ ﺸﻎ
ﺾﻌﺭﻭﻇﺍ ﺸﻐﺭﻭﺱ ﺃﺯﻄﺋ
ﺍﻝﺳﺍﻄﺋ ﺍﻝﺧﺗﺋ ﺃﺯﻄﺋ ﻄﻉ ﺏﺱﺭﺲﺋ -ﺍﻝﺱﺳﻌﺩﻏﺋ ﺏﻐﻈﻋﺍ ﻭﻄﻆ – ﺍﻓﻭﺠﻁ ﺍﻝﺤـــﺭﻕ ﺖﺿﻌﻄﺍﺕ ﺕﺳﺍﻄﻂﺌ
:ﺍﻝﻡﺑﺍﻝ ﺠﺊﻐﻀ ﺸﺳﻂﻯ ،ﺣـــﻑﺍﺸﺋ ﻭﺍﺕﺧﺍﻗﺕ ﺻﻌﻏﺋ ﺕﻌﺝﻐﻋﺍﺕ ﺻﺛﻄﺌ ﺖﻐﺙ ،ﺍﻝﻑﻐﺭﻭﺱ ﺲﻂﻯ ﺍﻝﻡﺎﺭﺕﺊﺋ
ﺕﻡﻂﻙ ﺖﻐﺙ ،ﺏﻂﺛﺍﻇﻋﺍ ﺸﻎ ﺍﻝﺳﺛﻭﻯ ﺍﻇﺎﺤـــﺍﺭ ﻝﻡﻈﻉ ﺍﺖﺎﺭﺍﺯﻏﺋ؛ ﺇﺝﺭﺍﺀﺍﺕ ﺍﻝﺚﻂﻐﺔﻐﺋ ﺍﻝﺧﺗﺋ ﻭﺯﺍﺭﺍﺕ ﺍﺕﺚﺜﺕ
"ﺸﻐﺭﻭﺱ ﻭﺃﺯﻄﺋ ،"ﺍﻝﺱﺍﺭﺱ "ﻭﺏﺍﺀ ﻄﺿﺍﺸﺗﺋ ﺸﻎ ﺍﻝﺱﺍﺏﺼﺋ ﺝﻋﻌﺩﻊﺍ ﺏﺳﺛ ﺍﻝﻘﺯﻄﺋ ﺍﻝﺚﺊﺭﺍﺕ ﺍﻝﻡﻈﻁﺼﺋ
ﺫﻝﻙ ﻄﻈﺜ ﺍﻓﻭﺏﺆﺋ ﻄﺭﺍﺻﺊﺋ ﺕﺗﺱﻈﺌ ﻭﺻﺛ ،ﺍﻝﺎﻈﻑﺱـــﻐﺋ ﺍﻓﻭﺠﻁ ﺍﻝﺤﺭﻕ ﻝﻡﺎﻘﺯﻄﺋ ﺱـــﺊﺈُﻡﺍﻝ "ﺾﻌﺭﻭﻇﺍ
ﺬﻡﺃﻇﺋ ﻝﺪﻡﺍﻥ ﺍﻝﺚﻂﻐﺔﻐـــﺋ؛ ﺍﻝﺛﻭﻝ ﻄﺱـــﺎﻌﻯ ﺲﻂﻯ ًﻘﻭﻄﺎﺿﺍﻄ ًﺍﺣـــﻑﺍﺸ ًﺍﻄﻈﻋﺔ ﺭّﺸﻭ ﻄﻡﺍ ﺍﻝﺗﻐـــﻆ؛
.ﺍﻝﻡﺎﺳﺊﺋ ﺍﻝﺧﺗﻐﺋ ﺏﺍ�ﺝﺭﺍﺀﺍﺕ ﺍﻝﺔﻡﻋﻌﺭ
ﺍﻇﺚﻑﺍﺽ ﺸﻎ ﺕﺱﺊﺈ ﻄﺍ ﺍﻝﻡﺱـــﺎﺔﺛ؛ ﺾﻌﺭﻭﻇﺍ ﺸﻐﺭﻭﺱ ﺕﻑﺤـــﻎ ﺕﺃﺐﻐﺭ ﺯﻏﺍﺩﺓ ﻄﻆ ﺍًﺭﺥﻁ ﻊﻈﺍﻙ ﺃﻥ ﺇﻗ
ﻝﻂﺎﺚﻑﻐﺷ ﻝﻂﻡﺂﺠﺱـــﺍﺕ؛ ﻄﺚﺎﻂﻑﺋ ﺕﺛﺍﺏﻐﺭ ﺼﺌَّﺊﺬ ﺍﻝﺚﻂﻐﺔﻐﺋ ﺍﻝﺗﺿﻌﻄﺍﺕ ﺃﻥ ﺭﻍﻃ ﺍﻗﺻﺎﺧﺍﺩﻱ ﺍﻝﻈﻡـــﻌ
ﺇﻝﻯ ﺍﻝﺤـــﺭﺾﺍﺕ ﺠـــﺎﺗﺎﺍﺝ ﻝﺜﺍ ،ﺍﻝﺳﺍﻄﺋ ﺍﻝﺧﺗﺋ ﺖﻡﺍﻏﺋ ﻄﻉ ،ﺍﻗﺻﺎﺧـــﺍﺩ ﺲﻂﻯ ﺠـــﻂﺊﻎ ﺕﺃﺐﻐﺭ ﺃﻱ ﻄﻆ
ﺍﻝﺎﻎ ﺍﻝﺚﻁﻌﺍﺕ ﻄـــﻉ ﻏﺎﻡﺍﺣـــﻯ ﺏﻡﺍ ﻭﺥﺛﻄﺍﺕﻋﺍ ﺲﻡﻂﻐﺍﺕﻋﺍ ﺕﺿﻐﻐﺷ ﻭﻄﺗﺍﻭﻝﺋ ،ﺏﺱـــﺭﺲﺋ ﺍﻝﺎﺧﺭﻑ
.ﺾﻌﺭﻭﻇﺍ ﺸﻐﺭﻭﺱ ﺍﻇﺎﺤﺍﺭ ﻝﻡﻈﻉ ﺖﺿﻌﻄﺍﺕﻋﺍ ﺍﺕﺚﺜﺕﻋﺍ
،ﻭﺍﻝﺪﻐﺍﺸﺋ ﺍﻝﺱـــﻐﺍﺖﺋ ﺻﻁﺍﺲﺍﺕ :ﻄﺑـــﻀ ،ﺍًﺊﺠـــﻂ ﺏﺍﻝﻑﺳﻀ ﺍﻓﺲﻡﺍﻝ ﺻﻁﺍﺲـــﺍﺕ ﺏﺳﺨ ﺕﺃﺐـــﺭﺕ ﻭﺻـــﺛ
ﻊﻎ -ًﺍﺕﺔﺍﺭﻏ ًﺍﻄﺭﺾﺞ ﺕﻡﺑﻀ -ﺍﻝﺎﻎ ﺩﺏﻎ ﺕﺿﻌﻥ ﻭﺻﺛ ،ﻭﺍﻝﺊﻈﺍﺀ ،ﻭﺍﻝﺎﺧﻈﻐﻉ ﻭﺍﻝﺎﺭﺸﻐﻩ ،ﺍﻝﺶﺜﺍﺉﻐﺋ ﻭﺍﻝﺚﺛﻄﺍﺕ
ﺍﺻﺎﺧﺍﺩﻏﺋ ﺻﻁﺍﺲﺍﺕ ﻇﻡﻌ ﺇﻝﻯ ﺍﻝﻡﺭﺽ ﺕﻑﺤـــﻎ ﺃﺩﻯ ﺍﻝﻡﺼﺍﺏﻀ ﻭﺸﻎ .ﺍﻓﺯﻄﺋ ﻊﺜﻩ ﻄﻆ ًﺍﺕﺪﺭﺭ ﺍﻓﺾﺑﺭ
.ﺳﺛُﺏ ﺲﻆ ﻭﺍﻝﺳﻡﻀ ﺍﻝﺎﺳﻂﻐﻃ ﻭﺕﺼﻈﻐﺍﺕ ،ﺍ�ﻝﺿﺎﺭﻭﻇﻐﺋ ﻭﺍﻝﺎﺔﺍﺭﺓ ،ﻭﺍﻝﺎﺼﻈﻐﺋ ،ﺍﻝﺧﺗﻐﺋ ﺍﻝﺭﺲﺍﻏﺋ ﺣﻡﻂﺌ ﺃﺥﺭﻯ
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- 4. ًﺋﺍﺠـــﺎﺔﺍﺏ Apple ﺣـــﺭﺾﺋ ﺻﺛﻄﺎﻋﺍ ﺍﻝﺎﻎ ﺍﻝﺎﺊﺭﺲﺍﺕ ﻭﺦﻂﺌ
ﻭﺕﺼﻂﻐﻀ ﺍﻝﻡﺭﺽﻯ ﺲﻘﺝ ﺸﻎ ﺍًﻄﻭﺇﺠـــﻋﺍ ،ﺾﻌﺭﻭﻇﺍ ﻝﻑﻐﺭﻭﺱ
ﺩﻭﻗﺭ ﻄﻂﻐﻌﻥ 15 ﺇﻝﻯ ﻝﻂﻌﺏﺍﺀ ﻭﺍﻝﻡﺔﺎﻡﺳﻐﺋ ﺍﻗﺻﺎﺧﺍﺩﻏﺋ ﺍ�ﺐﺍﺭ
ﺕﺊﺭﺲﺍﺕ ﻄﺪﺍﺲﻑﺋ ﺲﻆ ﺃﺲﻂﻈﺌ ﺾﻡﺍ ،ﺍﻝﺳﺍﻝﻃ ﺃﻇﺗﺍﺀ ﺝﻡﻐﻉ ﺸﻎ
ﻄﻌﻅﺷ؛ ﺾﻀ ﺏﻩ ﻏﺎﺊﺭﻉ ﻄﺍ ﺏﺪﺳﺷ ﺕﺎﺊﺭﻉ ﺏﺗﻐﺙ ،ﻄﻌﻅﻑﻐﻋﺍ
ﺝﻡﻐﻉ ﺏﺇﻍﻘﻕ ﻭﺻﺍﻄﺌ ،ﺍﻝﻑﻐـــﺭﻭﺱ ﻄﺿﺍﺸﺗﺋ ﺝﻋﻌﺩ ﻝﺛﺲﻃ
)ﺏﺍﺠـــﺎﺑﻈﺍﺀ ﺍﻝﺳﺍﻝﻃ ﺃﻇﺗﺍﺀ ﺾﻀ ﺸﻎ ﺏﺍﻝﺎﺔﺞﺉﺋ ﻝﻂﺊﻐﻉ ﻄﺎﺍﺝﺭﻊـــﺍ
ﺫﻝﻙ ﻄﻆ ًﻗﺏﺛ ﻭﺠـــﺎﺼﻌﻡ ،ﺍﻝﺔﺍﺭﻱ ﻄﺍﺭﺱ 27 ﺖﺎـــﻯ (ﺍﻝﺧﻐﻆ
ﺲﺊﺭ ﺍ�ﻝﺿﺎﺭﻭﻇﻎ ﻄﺎﺔﺭﻊـــﺍ ﺥـــﻘﻝ ﻄـــﻆ ﺲﻡﻘﺉﻋﺍ ﺏﺚﺛﻄـــﺋ
ﺇﻝﻯ ﻝﺔﺃﺕ ﺾﻡﺍ ،ﺍﻝﺎﻁﺊﻐﺼﺍﺕ ﻄﺎﺔﺭ ﺃﻭ ،apple.com ﻄﻌﺻﺳﻋﺍ
ﺠـــﻡﺗﺌ ﺃﻇﻋﺍ ﻭﺃﺾﺛﺕ ﺍﻝﺳﺍﻝﻃ ﺖـــﻌﻝ ﻄﺭﻇﺋ ﺲﻡﻀ ﺕﺭﺕﻐﺊـــﺍﺕ
ﺾﺍﻇﺌ ﺇﺫﺍ ﺍﻝﻡﻈﺞﻝ ﻄﻆ ﺏﺍﻝﺳﻡﻀ ﺍﻝﺳﺍﻝﻃ ﺸﻎ ﻄﻌﻅﻑﻐﻋﺍ ﻝﺔﻡﻐﻉ
ﺲﻡﻂﻋﻃ ﻏﺎﻁﻂﺈ ﺍﻝﺜﻏـــﻆ ﻭﺃﻄﺍ ،ﺏﺜﻝﻙ ﺕﺱـــﻡﺡ ﻭﻅﻐﻑﺎﻋﻃ
ﺍﻝﻡﺱﺍﺖﺋ ﻝﺞﻏﺍﺩﺓ ﺇﺭﺣﺍﺩﺍﺕ؛ ﺸﺱﻐﺎﺊﺳﻌﻥ ﻝﻂﻡﺿﺎﺈ ﺖﺪﻌﺭﻊﻃ
ﺝﻡﻐﻉ ﺸﻎ ﺍﻝﻡﺿﺑﺷ ﺍﻝﺎﻈﺰﻐﺷ ﺸﻎ ﺍﻗﺠﺎﻡﺭﺍﺭ ﻄﻉ ،ﺍﻝﺤﺚﺧﻐﺋ
،ﺦﺗﻐﺋ ﺸﺗﻌﺦﺍﺕ ﺠـــﺎﺔﺭﻱ ﺃﻇﻋﺍ ﻭﺫﺾﺭﺕ ،ﺍﻝﺳﻡﻀ ﺃﻄﺍﺾـــﻆ
.ﺏﺍﺠﺎﻡﺭﺍﺭ ﺍﻝﺗﺭﺍﺭﺓ ﻝﺛﺭﺝﺋ ﺍ ًﻭﺻﻐﺍﺠ
:ﺍﺖﺎﺭﺍﺯﻏﺋ ﺇﺝﺭﺍﺀﺍﺕ ﺏﺍﺕﺚﺍﺫ ﺻﺍﻄﺌ ﺾﻌﺭﻭﻇﺍ ﺸﻐﺭﻭﺱ ﺍﻇﺎﺤﺍﺭ ﻗﺖﺎﻌﺍﺀ ﺍﻝﻡﻡﻂﺿﺋ ﺝﻋﻌﺩ ﺇﺬﺍﺭ ﺸﻎ
.ﻭﺍﻝﺔﻌﻏﺋ ﺍﻝﺊﺭﻏﺋ ﺍﻝﻡﻈﺍﺸﺜ ﺇﻍﻘﻕ
.ﺍﻝﺱﻐﺍﺖﻐﺋ ﺍﻝﺎﺃﺣﻐﺭﺍﺕ ﺕﺳﻂﻐﺺ
.ﺍﻝﺳﻡﺭﺓ ﺕﺳﻂﻐﺺ
.ﻭﺍﻝﺭﻏﺍﺽﻐﺋ ﺍﻝﺎﺭﺸﻐﻋﻐﺋ ﺍﻓﻇﺤﻁﺋ ﺕﺳﻂﻐﺺ
.ﺍﻝﺛﺭﺍﺠﺋ ﺕﺳﻂﻐﺺ
Apple ﺁﺏﻀ ﺣﺭﺾﺋ
ﺍﻓﺯﻄﺋ ﻄﻉ ﺕﺳﺍﻄﻂﺌ ﻇﻡﺍﺫﺝ
ﺾﻌﺭﻭﻇﺍ ﺸﻐﺭﻭﺱ ﺃﺯﻄﺋ
ﺍﻝﺱﺳﻌﺩﻏﺋ ﺸﻎ
www.w7worldwide.com @w7worldwide
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- 5. ﺖﺰﺭ ﺻﺭﺍﺭﺍﺕ ﺃﺐﺭ ﻏﺼﺎﺧﺭ ﻝﻃ ﺇﺫ ،ﺾﻌﺭﻭﻇﺍ ﺸﻐﺭﻭﺱ ﺕﻑﺤﻎ ﺏﺱﺊﺈ ﺍ؛ًﺭﺾﺊﻐ ﺍًﻏﺕﺗﺛ ﺍﻝﻁﻐﺭﺍﻥ ﺻﻁﺍﻉ ﻭﺍﺝﻩ
ﺍًﺔﻇﻋ ﺍ�ﻄﺍﺭﺍﺕ ﺬﻐﺭﺍﻥ ﺕﺊﻈﻯ ﻭﺻﺛ ،ﺍﻝﺎﺤـــﺶﻐﻀ ﺬﺍﺻﻃ ﺣـــﻡﻀ ﺏﻀ ،ﺸﺗﺱـــﺈ ﺭﺾﺍﺏﻋﻃ ﺲﻂﻯ ﺍﻝﺱـــﻑﺭ
ﻄﺭﺾﺞ ﺏﺎﻑﺳﻐﻀ ﺍﻝﺤﺭﺾﺋ ﺻﺍﻄﺌ ﺇﺫ ﺍﺠﺎﺭﺍﺕﻐﺔﻐﺎﻋﺍ؛ ﺻﻂﺈ ﺸﻎ ﺍﻝﻡﺱـــﺍﺸﺭﻏﻆ ﺽﻐﻌﺸﻩ ﻏﺪﻉ ﺍًﻐﺍﺠﺎﺊﺍﺻ
ﻭﺃﻄﻆ ﺭﺍﺖﺋ ﻝﺞﻏﺍﺩﺓ ﺍﻝﻡﺎﺚﺜﺓ؛ ﺍﻝﺎﺤـــﺶﻐﻂﻐﺋ ﺍﻝﺚﻁﻌﺍﺕ ﺲﻆ ﻄﻈﺎﺰﻡﺋ ﺇﺲﻘﻇﺍﺕ ﻭﺃﺦﺛﺭﺕ ،ﺍﻓﺯﻄﺍﺕ ﺇﺩﺍﺭﺓ
ﺍﻝﺚﺍﺦﺋ ﺍﻝﺭﺖﻘﺕ ﻭﺕﻌﺸﻐـــﺭ ،ﺍﻝﺎﺜﺍﺾﺭ ﺲـــﻆ ﺍﻝﺎﻈﺍﺯﻝ ﺠﻐﺍﺠـــﺍﺕ ﺫﻝﻙ ﻭﺣـــﻡﻀ ،ﻭﺍﻝﻡﻌﻅﻑﻐﻆ ﺍﻝﺳﻡـــﻘﺀ
ﺲﻂﻯ ﺍﻝﺗﺭﺍﺭﻱ ﻭﺍﻝﻑﺗﺹ ،ﺍﻝﻁﺍﺉﺭﺍﺕ ﺝﻡﻐﻉ ﻭﺕﻁﻋﻐﺭ ،ﺍﻝﺱـــﺊﻀ ﺏﻋﻃ ﺳﺌ ّﺕﺼﻁ ﺍﻝﺜﻏﻆ ﻝﻂﻡﺱـــﺍﺸﺭﻏﻆ
.ﺍﻝﻡﺎﺗﺛﺓ ﺍﻝﻌﻗﻏﺍﺕ ﺇﻝﻯ ﺍﻝﻡﺎﺔﻋﺋ ﺍﻝﺭﺖﻘﺕ
ﺖﺰﺭ ﺻﺭﺍﺭﺍﺕ ﺃﺐﺭ ﻏﺼﺎﺧﺭ ﻝﻃ ﺇﺫ ،ﺾﻌﺭﻭﻇﺍ ﺸﻐﺭﻭﺱ ﺕﻑﺤﻎ ﺏﺱﺊﺈ ﺍ؛ًﺭﺾﺊﻐ ﺍًﻏﺕﺗﺛ ﺍﻝﻁﻐﺭﺍﻥ ﺻﻁﺍﻉ ﻭﺍﺝﻩ
ﺍًﺔﻇﻋ ﺍ�ﻄﺍﺭﺍﺕ ﺬﻐﺭﺍﻥ ﺕﺊﻈﻯ ﻭﺻﺛ ،ﺍﻝﺎﺤـــﺶﻐﻀ ﺬﺍﺻﻃ ﺣـــﻡﻀ ﺏﻀ ،ﺸﺗﺱـــﺈ ﺭﺾﺍﺏﻋﻃ ﺲﻂﻯ ﺍﻝﺱـــﻑﺭ
ﻄﺭﺾﺞ ﺏﺎﻑﺳﻐﻀ ﺍﻝﺤﺭﺾﺋ ﺻﺍﻄﺌ ﺇﺫ ﺍﺠﺎﺭﺍﺕﻐﺔﻐﺎﻋﺍ؛ ﺻﻂﺈ ﺸﻎ ﺍﻝﻡﺱـــﺍﺸﺭﻏﻆ ﺽﻐﻌﺸﻩ ﻏﺪﻉ ﺍًﻐﺍﺠﺎﺊﺍﺻ
ﻭﺃﻄﻆ ﺭﺍﺖﺋ ﻝﺞﻏﺍﺩﺓ ﺍﻝﻡﺎﺚﺜﺓ؛ ﺍﻝﺎﺤـــﺶﻐﻂﻐﺋ ﺍﻝﺚﻁﻌﺍﺕ ﺲﻆ ﻄﻈﺎﺰﻡﺋ ﺇﺲﻘﻇﺍﺕ ﻭﺃﺦﺛﺭﺕ ،ﺍﻓﺯﻄﺍﺕ ﺇﺩﺍﺭﺓ
ﺍﻝﺚﺍﺦﺋ ﺍﻝﺭﺖﻘﺕ ﻭﺕﻌﺸﻐـــﺭ ،ﺍﻝﺎﺜﺍﺾﺭ ﺲـــﻆ ﺍﻝﺎﻈﺍﺯﻝ ﺠﻐﺍﺠـــﺍﺕ ﺫﻝﻙ ﻭﺣـــﻡﻀ ،ﻭﺍﻝﻡﻌﻅﻑﻐﻆ ﺍﻝﺳﻡـــﻘﺀ
ﺲﻂﻯ ﺍﻝﺗﺭﺍﺭﻱ ﻭﺍﻝﻑﺗﺹ ،ﺍﻝﻁﺍﺉﺭﺍﺕ ﺝﻡﻐﻉ ﻭﺕﻁﻋﻐﺭ ،ﺍﻝﺱـــﺊﻀ ﺏﻋﻃ ﺳﺌ ّﺕﺼﻁ ﺍﻝﺜﻏﻆ ﻝﻂﻡﺱـــﺍﺸﺭﻏﻆ
.ﺍﻝﻡﺎﺗﺛﺓ ﺍﻝﻌﻗﻏﺍﺕ ﺇﻝﻯ ﺍﻝﻡﺎﺔﻋﺋ ﺍﻝﺭﺖﻘﺕ
ﺍ�ﻄﺍﺭﺍﺕ ﺬﻐﺭﺍﻥ
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ﻝﻂﺤﺭﺾﺍﺕ ﻏﻡﺿﻆ ﺖﻐﺙ ،ﺸﺳﺍﻝ ﺏﺤﺿﻀ ﺍﻓﺖﺛﺍﺙ ﺇﺩﺍﺭﺓ ﺲﻂﻯ ﺍﻝﺼﺛﺭﺓ ﺕﺳﻈﻎ ﺍﻝﻈﺍﺝﺗﺋ ﺍﻓﺯﻄﺍﺕ ﺇﺩﺍﺭﺓ ّﺇﻥ
ﺃﺸﺪﻀ ﺥﻘﻝ ﻄـــﻆ ﻭﻄﺭﻭﻇﺋ؛ ﺏﺱﻘﺠـــﺋ ﺕﺚﻁﻐﻋﺍ ﺍﻓﺯﻄﺍﺕ ﺃﻭﺻـــﺍﺕ ﺍﺕﺧﺍﻗﺕ ﺥﻁـــﻁ ﺕﻡﻂﻙ ﺍﻝﺎـــﻎ
ﺍﻝﺛﺍﺥﻂﻎ ﺍﻝﺳـــﺍﻡ ﺍﻝﺭﺃﻱ ﺃﻄﺍﻡ ﺍﻝﺜﻊﻈﻐـــﺋ ﺠـــﻡﺳﺎﻋﺍ ﻄﻆ ﺠـــﻐﺳﺞﺯ ﻄﺍ ﻭﻊﻌ ﺍﻝﻡﺊﺎﺿﺭﺓ؛ ﺍﻝﻡﻡﺍﺭﺠـــﺍﺕ
.ﻭﺍﻝﺚﺍﺭﺝﻎ
ﺲﻡﺺ ﺍﻝﻡﺎﺿﺍﻄﻂﺋ ﺍﻝﺜﺾﻐﺋ ﺍﻗﺕﺧﺍﻗﺕ ﻄﻈﺰﻌﻄـــﺋ ﺸﻎ ﺍﻝﻡﺎﺚﺧﺧﺋ " " ﺣـــﺭﺾﺋ ﺏﺭﻊﻈـــﺌ
ﺏﺇﺭﺠـــﺍﻝ (2020) ﺍﻝﻡﺍﺽﻎ ﻏﻈﺍﻏﺭ ﺃﻭﺍﺉﻀ ﺸﻎ ﺻﺍﻄﺌ ﺇﺫ ﺍﻗﺝﺎﻡﺍﺲﻐﺋ؛ ﺍﻝﻡﺱـــﺂﻭﻝﻐﺋ ﺏﻡﺊﺍﺩﺉ ﺍﻝﺎﺞﺍﻄﻋـــﺍ
ﺏﺭﻄﺔﻐﺍﺕ ﺏﺃﺖﺛﺙ ﻝﻂﺎﺊﺭﻉ )ﻭﻭﻊﺍﻥ(؛ ﺍﻝﻡﻈﺿﻌﺏﺋ ﺍﻝﻡﺛﻏﻈﺋ ﺸﻎ ﺍًﺛﻭﺕﺗﺛﻏ ﻝﻂﺧﻐﻆ ﻭﺣـــﺭﺾﺍﺉﻋﺍ ﺸﺭﺻﻋﺍ
ﺲﻆ ﺍﻗﺠﺎﺤـــﺍﺭﺍﺕ ﺇﺝﺭﺍﺀ ﺲﻂﻯ ﺍﻝﻁﺊﻐﻐﻆ ﺍﻝﺳﺍﻄﻂﻐﻆ ﻝﻡﺱـــﺍﺲﺛﺓ ﺏﺳﺛ؛ ﺲﻆ ﻭﺍﻝﺳﻡﻀ ﺍﻝﺎﻌﺍﺦﻀ ﻭﺕﺼﻈﻐﺍﺕ
.ﺍﻝﻑﻐﺛﻏﻌ ﺲﺊﺭ ﻭﺍﻝﺎﺤﺚﻐﺹ ،ﺳﺛُﺏ
ﺸﻎ " Spaces" ﺍﻝﺱﺗﺍﺏﺋ ﺲﻂﻯ ﺻﺍﺉﻡﺋ ﻄﺊﺎﺿﺭﺓ ﺕﻌﺍﺦﻀ ﻄﻈﺧﺋ ﺕﻌﺸﻐﺭ ﺍﻝﺤﺭﺾﺋ ﻭﺻﺭﺭﺕ
ﻍﻐﺭ ﺍﻝﻡﻈﺰﻡﺍﺕ ﺝﺍﻇﺈ ﺇﻝﻯ ،ﻭﺍﻝﺔﺍﻄﺳـــﺍﺕ ،ﺍﻝﺿﻂﻐﺍﺕ ﺫﻝﻙ ﺸﻎ ﺏﻡﺍ ﺍﻝﺎﺳﻂﻐﻡﻐﺋ ﺍﻝﻡﺂﺠﺱـــﺍﺕ ﺝﻡﻐﻉ
ﺍﻝﺳﺍﻡ ﺍﻝﺼﻁﺍﺲﻐﻆ ﺸﻎ ﺍﻝﺳﻡﻘﺀ ﻓﺯﻄﺍﺕ ﺸﺭﻏﺺ ﺏﺎﺳﻐﻐﻆ ﺻﺍﻄﺌ ﺾﻡﺍ ،ﺍﻝﺳﺍﻝﻃ ﺃﻇﺗﺍﺀ ﺝﻡﻐﻉ ﺸﻎ ﺍﻝﺭﺏﺗﻐﺋ
ﺍﻝﻡﻈﺞﻝ ﻄﻆ ﻝﻂﺳﻡﻀ ﺝﺍﻊﺞﻏﺎﻋـــﻃ ﻭﺯﻏﺍﺩﺓ ،ﺾﻌﺭﻭﻇﺍ ﺸﻐـــﺭﻭﺱ ﺃﺯﻄﺋ �ﺩﺍﺭﺓ ﺍﻝﺚﻂﻐﺒ؛ ﺏـــﺛﻭﻝ ﻭﺍﻝﺚﺍﺹ
.ﺏﺱﻘﺠﺋ ﺍﻓﺲﻡﺍﻝ ﻭﺕﺱﻐﻐﺭ ،ﺍﻝﻡﻌﺍﺬﻈﻐﻆ ﺩﺲﻃ ﺥﺛﻄﺍﺕ ﺕﺃﺐﺭ ﺲﺛﻡ ﺕﺪﻡﻆ ﺕﺼﻈﻐﺍﺕ ﺏﺍﺠﺎﺚﺛﺍﻡ
ﺃﺸﺍﻏﺍ ﺕﺼﻈﻐﺍﺕ
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ﺕﺎﻡﻐــﺞ ﻄﺎﺚﺧﺧــﺋ ﺠــﺳﻌﺩﻏﺋ ﻭﺾﺍﻝــﺋ ﻭﺍ�ﺲﻘﻄﻐــﺋ ﺍﻗﺠــﺎﺭﺍﺕﻐﺔﻐﺋ ﻝﻘﺠﺎﺤــﺍﺭﺍﺕ Worldwide ﺕﺳــﺛ
ـﺋـﺏﺎﻈﻡﻐ ـﺋـﺍﻝﻡﺭﺕﺊﻁ ـﺍﺙـﻭﺍﻓﺏﺗ ،ـﺍـ ًﺥﺧﻌﺦ ـﺋـﺍﻝﺜﻊﻈﻐ ـﻌﺭﺓـﺍﻝﺧ ـﺍﺙـﻭﺃﺏﺗ ـﺍﺕـﺩﺭﺍﺠ ـﻎـﺸ ـﺋـﺍﻗﺖﺎﺭﺍﺸﻐ ـﺍـﺏﺚﺊﺭﺕﻋ
ـﻌﻏﺺـﻭﺍﻝﺎﺱ ،ـﺋـﻭﺍ�ﺏﺛﺍﺲﻐ ـﺋـﺍﻝﺭﺻﻡﻐ ـﺍﺕـﺍﻝﺚﺛﻄ ـﻯـﺇﻝ ـﺋـﺇﺽﺍﺸ ،ـﺍـًﻄﺲﻡﻌ ـﺍﻝـﻭﺍﻗﺕﺧ ـﺋـﺍﻝﺳﺍﻄ ـﺍﺕـﺍﻝﺳﻘﺻ ـﺍﻉـﺻﻁ
ﺍﻝﻡﺊﺍﺣــﺭﺓ ﺍﻝﺚﺛﻄــﺍﺕ ﻄــﻆ ﻭﻍﻐﺭﻊــﺍ ،ﺍﻝﻡﺗﺎــﻌﻯ ﺦﻈﺍﺲــﺋ ﻭﺕﻁﻌﻏــﺭ ،ﺍﻗﺝﺎﻡﺍﺲــﻎ ﺍﻝﺎﻌﺍﺦــﻀ ﻭﺠــﺍﺉﻀ ﺲﺊــﺭ
.ﺲﺍﻝﻡﻐﺋ ﻭﻄﺳﺍﻏﻐﺭ ﻄﻌﺍﺦﻑﺍﺕ ﻭﺸﺺ ﻭﺫﻝﻙ ،ﺏﺍﻝﺼﻁﺍﻉ
ﺍﻝﺗﺿﻌﻄــﻎ ﻝﻂﺼﻁﺍﺲﻐــﻆ ﺍﻗﺕﺧــﺍﻝ ﻄﺔــﺍﻝ ﺸــﻎ ﻭﺍﻗﺠــﺎﺭﺍﺕﻐﺔﻐﺋ ﺍﻗﺠﺎﺤــﺍﺭﻏﺋ ﺥﺛﻄﺍﺕﻋــﺍ ﺻﺛﻄــﺌ ﺾﻡــﺍ
ـﺌـﻭﺥﺛﻄ ،ـﻘﻡـﻭﺍ�ﺲ ـﻀـﺍﻝﺎﻌﺍﺦ ـﺍﻝـﻄﺔ ـﻎـﺸ ـﺍـًﻄﺲﺍ 14 ـﻌـﻇﺗ ـﺍـﺥﺊﺭﺕﻋ ـﺍﻭﺯـﻭﺕﺎﺔ ،ـﺙـﺍﻝﺑﺍﻝ ـﺍﻉـﻭﺍﻝﺼﻁ ،ـﺍﺹـﻭﺍﻝﺚ
ﻄﺳﺍﺩﻝﺋ ﺍﻄﺎﻘﻙ ﺇﻝﻯ ﺃﻊﻂﻋﺍ ﻄﺍ ﺍ؛ًّﻏﺖﻐﻌ ﺍًﺻﻁﺍﺲ 20 ﺸﻎ ﺍﻝﺱﺳﻌﺩﻏﺋ ﻭﺥﺍﺭﺝ ﺩﺍﺥﻀ ﻄﻆ ﺲﻡﻐﻀ 100 ﻄﻆ ﺃﺾﺑﺭ
.ﺍﻝﺱﺳﻌﺩﻏﺋ ﻭﺍﻝﻡﺗﻂﻐﺋ ﻭﺍ�ﺻﻂﻐﻡﻐﺋ ﺍﻝﺛﻭﻝﻐﺋ ﺍﻝﻡﺳﺭﺸﺋ
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ﺍﻝﺛﺭﺍﺠــﺍﺕ ﺏﻌﺖــﺛﺓ ﺍﻗﺕﺧــﺍﻝ ﺍﻝﺭﺝــﺍﺀ ﺍﻗﺠﺎﺤــﺍﺭﻱ ﺍﻝﺎﺼﺭﻏــﺭ ﺖــﻌﻝ ﺍﻝﻡﺳﻂﻌﻄــﺍﺕ ﻄــﻆ ﻭﻝﻂﻡﺞﻏــﺛ
:ﻭﺍ�ﺲﻘﻄﻐﺋ ﺍﻗﺠﺎﺭﺍﺕﻐﺔﻐﺋ ﻝﻘﺠﺎﺤﺍﺭﺍﺕ Worldwide ﺸﻎ ﺍﻝﺎﺗﻂﻐﻂﻐﺋ
ﺍﻝﺱﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿﺋ –ﺝﺛﺓ
:ﻄﻘﺖﺰﺋ
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