1. 1
Questionnaire
We, some students from 16th
batch, Department of Marketing, University of Dhaka, are doing a
survey to make a comparative analysis among the soft drinks on the basis of customer
perception. We will appreciate your cooperation in filling up the survey questionnaire. All the
information will be used for academic purpose and kept under strict confidence.
Section 1
Please supply the following details about yourself.
Name:……………………………………………………………....
Occupation:…………………… Residence area :……………………
1. Age
18-20 21-24 25-28
29-33 34 and above
2. Gender
Male Female
Section 2
Answer the following questions putting () mark on the options.
3. Where is the most common place that you purchase soft drinks?
Convenience store Grocery store Restaurants Wholesale
warehouse
4. How often do you consume soft drink?
Daily Weekly basis Monthly basis
5. What is your soft drink of choice?
Regular cola Diet cola White/Lemon/Lime cola
Energy drink Fruit juice Other:………………………….
2. 2
6. What is the most effective advertising that makes you want to drink a Coke?
Commercial Web advertising Billboard Print advertising
Other:………………….
7. What quantity do you usually buy?
250 ml 500 ml 1-1.5 litre 2 litre
8. Please rank order the following soft drink brands in terms of your preference. (1, 2, 3, …….)
Coca-cola Pepsi Sprite Fanta
RC 7up Mojo Mountain dew
Pran Others
Section 3
Select your degree of agreement with the following statements putting () only in ONE
box.
9. I prefer highly carbonated soft drink.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
10. Smells of soft drinks attract people most.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
11. Some soft drinks have Bad Smell.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
3. 3
12. Some soft drinks taste bitter.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
13. People like sweetened soft drinks.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
14. All ingredients (Sugar, calorie, protein, carbohydrate, fat etc.) should be well balanced.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
15. People think that soft drinks cause harmful diseases.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
16. Black Color Cola contains harmful & contaminated elements.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
17. People think that soft drink in a van (mobile vendor) is contaminated and improperly
balanced.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
4. 4
18. I want to buy soft drink of tk.12.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
19. Most people will like to by soft drink of tk. 10.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
20. I want 150 ml soft drink bottle.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
21. Most people preferred to buy 250 ml bottle.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
22. I want a soft, colored, and artistic bottle of soft drink.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
23. Soft drink bottle must be easily disposable and not be reusable.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
24. Television ads influence me to buy soft drink.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
5. 5
25. I read detail advertisement of soft drinks in newspaper before purchasing.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
26. Most of the people purchase soft drink during Eid, Puja, and Pahela Boishak.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
27. I consider brand name while purchasing a soft drink.
Strongly
Disagree
Disagree Moderately
Disagree
Mildly
Disagree
Neutral Mildly
Agree
Moderately
Agree
Agree Strongly
Agree
Thanks for your cooperation
A research project conducted by RONOTURJO
MBA 16th
Batch
Dept. of Marketing
University of Dhaka
