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Multi cultural marketing
- 1. What is your multi-cultural marketing direction? Copyright Wise Career Move LLC ~ All rights reserved
- 2. Are you out of gas and lacking direction? Marketing internationally? Have poorly translated instructions? International offices, but no support? Limited training and marketing efforts? No Multi-lingual Customer Service? Who handles vendor negotiations? Will you hitch on to the BOOMING multi-cultural markets?
- 3. Before you go down that road… Have a multi-cultural marketing plan! Plan your strategy and demographics. What personnel will you need? What goals will you set? How will you reach your destination?
- 4. Define your international course What countries? What cultures? What languages? What channels? What partners? What products? We have learned we have to be sensitive to specific cultures, traditions, trends, likes and dislikes. Even naming and branding conventions must be sensitive to the language, traditions and people they address.
- 5. Plug-in to what market research tells you Pay attention to localization issues What is your internationalization plan? Do you meet country specific standards? Will your product work seamlessly across borders?
- 6. We are all in this together! All countries are proceeding rapidly with technology integration Yet there is so much open information sharing How will you compete and yet seal successful partnerships? Contact Diane Rines TODAY to begin your international voyage! Toll-free: 1-877-735-6288
- 7. About the Author Diane Rines has direct experience as a technical lead developing international products. She supervised international certifications, liaised with multi-cultural personnel, conducted audiovisual integration and demonstrations. She travelled to multiple countries, learned conversational Japanese and is bi-literate in Spanish/English. As a recruiter she has translated professional profiles, spoken with Latin American officials and screened bilingual candidates. As founder of Pros Communities, she integrates social media and multi-cultural marketing into her professional repertoire. See www.DianeRines.com for testimonials and additional information. Thank you!