1. Indian biscuit industry Sectoral analysis

2. Britannia was the trend setter in the initial organized biscuit industry Unorganized sector Start of the organized sector of the biscuit industry; Britannia established the biscuit factory Britannia becomes the first company to use gas ovens Prior to 1892 1892 1921

3. Industry witnessed continuous innovation in terms of taste & shape Parle launched the world’s first ever sweet and salty biscuit Kracjack Britannia good day cookies Britannia little hearts 1972 1986 1992

4. “Eat Healthy” Strategy Britannia NutriChoiceSugarOut the first biscuit without added sugar Britannia becomes the only company to remove 8,500 tons of trans fat from its, making them completely trans fat-free 2005 2008

5. Small packs and bundled products were introduced to increase sales Small packs of biscuits launched by Britannia… on the go consumption (even at Rs. 2-5) Bundled products Health Starter Kit contains 1 pack each of NutriChoice Hi-Fiber Digestive, NutriChoice 5 Grain, NutriChoice Nature Spice Cracker bundled together with a Fit Sip Sipper and a fitness chart 2008 2010

6. Key Individuals Mr. RajanPillai – “Biscuit King” Helped Nabisco Brands in acquiring Britannia as part of the company’s expansion strategy Became the chairman of the Britannia Industries Limited in 1985 Steered Britannia Foods till it became the "largest biscuit manufacturing group in the Asia-Pacific region"

7. Key Individuals Ms. Vinita Bali In 2005 took over the reins at Britannia as its CEO Led Britannia’s charge beyond its core biscuits business into categories such as dairy and bakery, and moved into international markets with Britannia’s range of products Britannia’s top line revenue has doubled in the four years between 2005-09 Positioning the Britannia brand as both enjoyable and healthy- Bali's core growth strategy