Global Agency Remuneration 2014

1. Global Agency Remuneration 2014
Remuneration models in use across all agency types
Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014
8%
1%
3%
24%
49%
4%
11%
Commission – fixed rate (fixed % of media billings)
Commission – sliding scale (% varies based on
media billings variation)
Commission – variable (% varies by media used)
Fixed or output-based fee (fixed for project/
period)
Labour-based fee (labour time calculated by the
hour/% of personnel time)
Value-based fee (based on value of agency service
provided - not time or cost based)
Performance-based fee/bonus (based on outputs
e.g sales/brand performance metrics)

2. Global Agency Remuneration
Remuneration models in use across different agency types
Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Performance-based
fee/bonus
Value-based fee
Labour-based fee
Fixed or output-
based fee
Commission –
variable
Commission – sliding
scale
Commission – fixed
rate

3. Global Agency Remuneration
Frequency of different types of performance metrics in use
HARD / BUSINESS METRICS
Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014

4. Global Agency Remuneration
Frequency of different types of performance metrics in use
MEDIUM / AD PERFORMANCE METRICS
Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014

5. Global Agency Remuneration
Frequency of different types of performance metrics in use
SOFT / AGENCY SERVICE METRICS
Source: WFA online survey: ‘Global Agency Remuneration Trends’; Base: 43. Date: Jan 2014