A training presentation for the leadership of Women in Government Relations presented on Feb. 25, 2011.

1. Social Media Training Women in Government Relations Leadership Team February 25, 2011

2. Today’s Social Media Training Introduction Presenters Why We Are Here Introductions & Skill Level Effective Engagement WGR Online Wikipedia Facebook LinkedIn Slideshare Twitter Q&A / Discussion 2

3. Presenters Suzanne ZurnVP, Digital ConsultingWaggener Edstrom Worldwide – Studio DWGR Board Member Twitter: @SuzZurn Facebook: http://www.facebook.com/suzanne.zurn Blog: http://blogs.waggeneredstrom.com/thinkers-and-doers/ LinkedIn: http://www.linkedin.com/in/suzanneclarkezurn SlideShare: http://www.slideshare.net/suzannezurn Melanie BatenchukCommunications & Social Media StrategistCo-Chair, PACs, Politics & Grassroots Taskforce Twitter: @CarChickMWB and @BeCarChic Facebook: http://www.facebook.com/melanie.batenchuk Blog: http://becarchic.com/ LinkedIn: http://www.linkedin.com/in/melbat 3

4. Introductions & Skill Level Name and WGR Role Social Media Use Personal Business WGR 4

5. Effective engagement 5

6. Effective Engagement in Social Media Be authentic Be transparent Embrace amplification Contribute Pause before you post Encourage response Share meaningful content 6

7. Engagement Approaches As an interactive platform As a one-way communications channel

8. Building a Community/Following Find people to friend/ follow by: Interest Friends/Followers Search Advanced search Contacts Influence 8

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10. Facebook 10 Keep In touch Get news Distribute news to peoplewith similar interests Connect with like-minded people Engage throughmulti-media

11. Twitter Build a following Attributes of good tweets: Insightful Conversational Fresh and timely Built for sharing Include a link 11

12. Twitter Management 12

13. Blogging Best Practices Develop an editorial calendar Use multimedia Link liberally Cultivate your own unique voice Post with consistency Be transparent The Best Bloggers Are: Storytellers Credible Consistent Engaged 13

14. Video Best Practices Keep it short SEO Syndicate Monitor Distribute 14

15. Filming Tips Two minutes in length Audio quality Positioning Steady shots Avoid fast pans 15

16. WGR Online 16

17. WGR Social Media Properties 17

18. Facebook 18 Connect with WGR on Facebook: http://www.facebook.com/WGRDC Group Membership is Open Access: All co-chairs should have access to WGR’s Facebook page as Admins. If you’re not an Admin, and you would like to be, please contact Emily Bardach at ebardach@amberllc.com. Use WGR’s Facebook page to: Add task force events to the WGR Facebook calendar Promote upcoming events and provide links for membersto register on the WGR website and send messages to members Share photos from events Post interesting links to articles and news that would interestWGR members Check out the WGR Career Center

19. LinkedIn 19 Join the WGR LinkedIn Group: http://www.linkedin.com/groups?gid=128644&mostPopular= Current Subgroups: CybersecurityNetowrking, and Education WGR Members-Only (Closed Group) Start discussions about upcoming events and topics impacting WGR and its members Post interesting links to articles and news that would interest WGR members Network with other Members Invite your connections who are members of WGR to join the LinkedIn Group

20. Twitter Follow @WGRDC on Twitter: http://twitter.com/WGRDC Access: WGR Staff and Social Media Chairs have Admin access. If you’re not an Admin, and you would like to be, please contact Suzanne at szurn@waggeneredstrom.com. Provide live coverage at WGR events Engage with WGR during events by mentioning @WGRDC and using event hash tags Success Story: #PPG10 for the PPG Conference was the Top Trending Topic in DC that day 20

21. SlideShare 21 Use to share speaker’s presentations with attendees after an event Also discoverable to non-members (helps promote our programming to drive future attendance) Easy to share / syndicate the materials Best Practices Library - Membership Value-Add

22. Wikipedia It is against Wikipedia policies for a company’s employees or retained agencies to edit company information. Opportunity to improve our profile 22

23. Questions? 23