MSU is in a position to take a lead in research on the role of next generation broadcasting standards in the use and impact of public broadcasting. This presentation seeks to provide the context and prospects for research on the next generation of public broadcasting.
1. MSU and the
Future of Public Broadcasting
William H. Dutton
Quello Professor of Media and Information Policy
Quello Center, Michigan State University
Blog http://quello.msu.edu
Twitter @QuelloCenter
June 20, 2018
2. 4 January 2016 Forum at MSU
Question: Should MSU participate in the FCC Incentive Auction
of its Over-the-Air Broadcast Spectrum?
Why? The Incentive was Financial
• Potentially Over $206M (ultimately less), but once in lifetime offer!
• Can Deliver Content Online via the Internet
Why Not? [Over 300 people packed the CAS Auditorium]
• End of OTA Public Television in Lansing (Selling Lakefront) & CPB Funding
• Exacerbate Divides in Access to Broadcasting & the Internet
• Not Realize the Potential for Broadcast Innovations in the Use of Spectrum
• Help MSU Invent the Future of Public Broadcasting: Research & Teaching
3. FCC Broadcast Incentive Auction
Commenced
March 2016
Bidding
Closed
March 2017
Close of
Auction
April 13, 2017
Transition to
New Channel
Assignments
39-months
4. MSU and WKAR and ATSC 3.0
FCC Broadcast Spectrum Auction
MSU potential auction of WKAR TV ($206M)
MSU keeps WKAR, partners with Detroit Public
Broadcasting for Children’s Programming
Today’s Announcement of FCC Approval of ATSC
3.0 Experimental License for MSU
5. Future of Public Broadcasting
Standards
• ATSC 1.0/3.0
• Devices
Applications
• Broadcasting
• Hybrid Internet
• Multiple
Contexts
Viewers
Users
Behavior
• Adoption
• Patterns of Use
• Reinvention
Policy and
Regulation
• Localism
• Diversity
• Privacy &
Security
6. The MSU Broadcasting Futures Lab
Technical Experiments
• Reception in Rural Areas & Distressed Areas of Lansing
• Approaches to Two Way Interactive Digital Content, Targeted Content
Testbed for New Applications and Services
• Alerts and Information (health, medical, emergency, public service announcements)
• New Services, such as targeted content, personalization
Understanding User Behavior
• Adoption, Transition?
• Patterns of Use and Impact (households, schools, cars, mobile, communities)
Issues of Policy and Regulation
• Privacy
• Localism, Diversity
7. MSU Research Center to Shape
Next Generation Broadcasting
Center in CAS
Faculty Across
MSU
Universities,
Business &
Industry, Gov’t
8. Historical Parallel
1974: NSF Interactive
Cable Television
Projects, including
MSU’s involving cable
in Rockford, Illinois,
and later joining with
U-M
2018: MSU’s Next
Generation
Broadcasting Lab in
Lansing?