1. Evernote - Remember Everything
May 26, 2011
Dmitry Stavisky, VP of International Operations
1.1
Monday, May 23, 2011 1

2. Mission: To Give Everyone a Better Memory
Evernote is building the global platform
for human memory
Turning everyday devices into memory extensions
We want to be the trusted, permanent and ubiquitous
destination for user lifetime memories and to power all the
products that connect to them
Monday, May 23, 2011 2

3. The Evernote Service
Capture Everything
• Store everything
interesting that happens
to you using your
computer, phone,
camera, scanner, etc.
• Sync everything to the
cloud and your other
devices for fast, reliable
access
• Quickly recall any
memory from any device
Monday, May 23, 2011 3

4. What You Can Do with Evernote?
• Clip web pages - recipes, flight schedule, book
review, poem, business article...
• Keep scans of your documents with you
• Remember(encrypted)
numbers...
your passwords, accounts, credit card
• Store business card snapshots
• Record lectures
• Keep a diary, remember your great idea
• Collect info for your next trip or home repairs
project
Monday, May 23, 2011 4

5. Global User Growth
Over 9 million users
worldwide
Currently adding over
27,000 new users every
day
time to get
1 M users
Monday, May 23, 2011 5

6. Users by Country
RU
FR AU
ES 1%
DE 2% 2% 2%
KR 2%
2% • Fully localized into 12
languages, including:
CA
CN
3% English, Spanish, German,
3% Russian, French, Italian,
GB
4% US Dutch, Swedish, Japanese,
38% Traditional Chinese, and
Other Korean
13%
• Dozens more languages in
JP progress
28%
Monday, May 23, 2011 6

7. Twenty three four Evernote Books in Japan!
Monday, May 23, 2011 7

8. Evernote Platform
Enabled by open API
Over 4,000 developers
using Evernote API
Over 500 live
integrations (70 iPhone
and 50 Android apps) -
with more added every
week
The Trunk - in-app
showcase of partner
solutions, with over 180
items
evernote.com/about/trunk
Monday, May 23, 2011 8

9. Freemium: We'd prefer that users stay, than they pay
34%$+*,%"5*+4%$.'*+",*"#$%&'(&"
The longer someone
&'"!!#$
&&"!!#$ uses Evernote, the
&%"!!#$ more valuable it
&!"!!#$
%-"!!#$
becomes for them.
%,"!!#$
%+"!!#$
%*"!!#$ The easiest way to
%)"!!#$
%("!!#$
get a million people
%'"!!#$ to pay for your non-
!"#$%&'(&"
%&"!!#$ scarcity-based
%%"!!#$
%!"!!#$ product may be to
-"!!#$ make 100 million
,"!!#$
+"!!#$
people fall in love
*"!!#$ with it!
)"!!#$
("!!#$
'"!!#$
&"!!#$
%"!!#$
!"!!#$
%$ &$ '$ ($ )$ *$ +$ ,$ -$ %!$%%$%&$%'$%($%)$%*$%+$%,$%-$&!$&%$&&$&'$&($&)$&*$&+$&,$&-$'!$'%$'&$''$'($')$'*$
)*+,-."/'+0%"1*'+'+2"34%$+*,%"
Monday, May 23, 2011 9

10. Thanks!
Get Evernote for free at evernote.com
Latest news at blog.evernote.com and on
Twitter @evernote, hash tag #evernote
Dmitry Stavisky
VP, International Operations
dmitry@evernote.com
Monday, May 23, 2011 10