Understanding Broadband to Influence Business Growth (Price County WI)
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Understanding Broadband to Influence Business Growth (Price County WI), presentation by the Broadband & E-Commerce Education Center
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Understanding Broadband to Influence Business Growth (Price County WI)
- 1. Understanding and Using Broadband to Influence Business Growth and Expansion Price County Economic Development Association Fall Membership Meeting September 24, 2014
- 2. Presenters: Jill Hietpas UWEX Broadband Educator Jill.hietpas@ces.uwex.edu Matt Kures UWEX Center for Community and Economic Development GIS Specialist matthew.kures@ces.uwex.edu Gail Huycke UWEX Price County CNRED Educator gail.huycke@ces.uwex.edu
- 3. Discussion Objectives • Understand What Broadband Is and Who Provides Broadband Services • Look Back at Price County Demand Survey and What the Data Tells Us • Examine What Broadband Access Means for Economic Development • Explore Options for Moving Forward
- 4. What is Broadband? • Federal Communication Commission (FCC) definition (for residential service): – Current: 4 Mbps Down/1 Mbps Up – Proposed: ~10 Mbps/3 Mbps (maybe greater) • Alternative definition: – Connection that does not limit application (i.e. VoIP, web-based video streaming, future innovations?)
- 5. Broadband=Many Different Flavors Wireless Fiber Cable Satellite DSL
- 6. Speed Matters…. Technology (Data Pipe) Dial-up+ (56 Kbps): 1 day, 10 hrs, 44 min T1/DSL (1.54 Mbps): 1 Hour, 15 min Cable (10 Mbps ): 11 min, 44 sec Fiber (1 Gbps): 7 sec Files/Data (Megabytes)
- 8. Broadband Access and Technologies in Price County • Wired Progress and Providers • Wireless Progress and Providers • Fixed Wireless Progress and Providers
- 10. Price County Wired Broadband Wired Providers CenturyTel, Inc. Charter Communications Frontier North, Inc. Packerland Broadband Price County Information Systems LLC Price County Telephone Company
- 11. Wired Broadband Neighboring Counties Bruce Telephone Company, Inc. Chequamegon Communications Cooperative Choicetel LLC Citizens Telephone Cooperative, Inc. Frontier North, Inc. Indianhead Telephone Company Karban TV Systems, Inc. (KTVS) Midway Telephone Company, LLC Norvado Rhinelander Telephone Company
- 12. Mobile Wireless
- 13. Price County Mobile Wireless Broadband Mobile Wireless Providers AT&T Mobility LLC CellCom Verizon Wireless Surrounding Counties T-Mobile USA, Inc. CTC Telecom Sprint Corporation
- 14. Fixed Wireless
- 15. Fixed Wireless Providers Fixed Wireless in Price None Surrounding Counties AirRunner Networks, LLC Country Wireless, LLC SonicNet Inc.
- 16. So What Does All of This Mean for Price County and Economic Development?
- 17. History Price County Economic Development Association Priority Project • Coordinate and promote technology transfer through internet and/or related telecommunications and technical abilities, thereby expanding Website abilities/capacities.
- 18. PCEDA Action Items Gather information with broadband presentation at fall membership meeting Apply for a PSC grant to participate in Broadband Demand Survey Partner with UW-Extension to conduct Business and Residential Demand Surveys Meet with providers on preliminary data
- 19. PSC Demand Survey Data • How PCEDC Collected Responses (543) • Residential Demand Highpoints • Business Demand Highpoints “Affordable and Reliable Broadband Access”
- 20. Overview of Economic and Business Development • Rural Economy Classifications • Economic vs. Business Development – Impacts of Broadband – Partnerships between chamber of Commerce, Small Business to Understand Broadband Needs • Price County Businesses – Job Establishments – Cottage-based Industries
- 22. 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% -2.0% -4.0% -6.0% -8.0% Percent Change in Population 2000 to 2010 By Rural-Urban Continuum Code 1 2 3 4 5 6 7 8 9 Percent Change in Population Rural-Urban Continuum Code United States State of Wisconsin Data Source: U.S. Census Bureau
- 23. YourEconomy.org
- 25. 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Total Jobs Total Price County Jobs by Establishment Stage – 1995 to 2012 Self-Employed (1) Stage 1 (2-9) Stage 2 (10-99) Stage 3 (100-499) Stage 4 (500+) Data Source: National Establishment Time Series Database extracted from YourEconomy.org
- 26. -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Percent Change Since 1970 Change in Wage and Salary Employment Percent Change in Employment Since 1970 All Counties with RUCC of 9 Price County United States State of Wisconsin Data Source: Bureau of Economic Analysis
- 27. -10.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Percent Change Since 1970 Change in Population Percent Change in Employment Since 1970 All Counties with RUCC of 9 Price County State of Wisconsin United States Data Source: Bureau of Economic Analysis
- 28. Change in Employment by Industry - 2003 to 2013 Industry 2003 2013 Numeric Change Percent Change All Industries 6,486 5,566 -920 -14.2% Natural Resources & Mining 108 119 11 10.2% Construction 188 69 -119 -63.3% Manufacturing 2,402 2,084 -318 -13.2% Trade and Utilities 911 698 -213 -23.4% Transportation & Warehousing 119 124 5 4.2% Information 63 54 -9 -14.3% Finance & Insurance 173 161 -12 -6.9% Real Estate & Rental & Leasing 41 30 -11 -26.8% Professional & Technical Services 148 174 26 17.6% Business Services 107 94 -13 -12.1% Educational Services 424 337 -87 -20.5% Health Care & Social Assistance 846 784 -62 -7.3% Arts, Entertainment & Recreation 34 49 15 44.1% Accommodation & Food Services 352 285 -67 -19.0% Other Services 156 128 -28 -17.9% Public Administration 415 376 -39 -9.4% Data source: Quarterly Census of Employment and Wages
- 29. Price County Cottage-based Industry at a Glance • 2013 D& B - 727 Home-based Businesses (59% of all D&B business establishments) • For every storefront or commercial business there are 1.44 home-based business (This is a bit higher than the state 1.22)
- 30. Top “Cottage” Businesses in Price County For every 1 commercial business space in the county, there are an estimated 1.44 “cottage” businesses (state level = 1.22) NAICS Code Industry Description Number of Establishments 561990 All Other Business Support Services 167 112120 Dairy Cattle and Milk Production 25 722410 Drinking Places 19 484110 General Freight Trucking - Short Haul 13 721110 Hotels and Motels 13 111998 Miscellaneous Crop Farming 11 812112 Beauty Salons 11 236115 Single-Family Housing Construction 10 561730 Landscaping Services 10 111421 Nursery and Tree Production 9 451110 Sporting Goods Stores 9 484121 General Freight Trucking - Long Distance 9 524210 Insurance Agencies and Brokerages 9 541990 Other Professional, Scientific, and Technical Services 9 All Other Industries 404 Data Source: National Establishment Time Series Database
- 31. 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Price County Share of Jobs and Share Establishments by Stage (2013) Self-Employed (1) Stage 1 (2-9) Establishments Jobs Data Source: National Establishment Time Series Database extracted from YourEconomy.org
- 32. Examining Price County Sectors and Trends in Relation to Broadband • Woods Industry • Tourism Industry • Aging Population/Health Care Industry • Youth and Our Next Generation
- 33. Woods Industry • Foresters • Loggers • Haulers • Wood Products
- 35. 0 100 200 300 400 500 600 700 800 900 Q3 1990 Q1 1991 Q3 1991 Q1 1992 Q3 1992 Q1 1993 Q3 1993 Q1 1994 Q3 1994 Q1 1995 Q3 1995 Q1 1996 Q3 1996 Q1 1997 Q3 1997 Q1 1998 Q3 1998 Q1 1999 Q3 1999 Q1 2000 Q3 2000 Q1 2001 Q3 2001 Q1 2002 Q3 2002 Q1 2003 Q3 2003 Q1 2004 Q3 2004 Q1 2005 Q3 2005 Q1 2006 Q3 2006 Q1 2007 Q3 2007 Q1 2008 Q3 2008 Q1 2009 Q3 2009 Q1 2010 Q3 2010 Q1 2011 Q3 2011 Q1 2012 Q3 2012 Q1 2013 Q3 2013 Total Quarterly Employment Price County Employment Trends - Q3 1990 to Q3 2013 Forestry and Logging (NAICS 113) and Wood Product Manufacturing (NAICS 321) Forestry and Logging (NAICS 113) Wood Product Mfg. (NAICS 321) Data Source: U.S. Census Bureau Local Employment Dynamics
- 36. 208 211 252 223 196 178 166 157 154 157 300 250 200 150 100 50 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Number of Non-Employers Forestry and Logging (NAICS 113) Number of Non-Employers 2003 to 2012 Data Source: U.S. Census Bureau Non-Employer Statistics
- 37. Implications • Currently many regions lack even basic cell coverage • Access to GIS Mapping software is critical • Processor to Mill connections is becoming vital • Access shortens equipment downtime • Safety increases with coverage
- 38. Tourism Industry • Second home owners • Restaurants • Lodging • Gas • Entertainment
- 40. Housing Units by Tenure (2008 to 2012 Five Year Estimates) Geography Price County State of Wisconsin United States Total Housing Units 10,799 2,620,401 131,642,457 Owner Occupied Units 50.3% 59.9% 57.3% Renter Occupied Units 13.5% 27.4% 30.2% Vacant Units 36.2% 12.7% 12.5% Vacant Units: Seasonal or Recreational Use 30.0% 6.7% 3.8% Data Source: U.S. Census Bureau, 2008-2012 American Community Survey. Based on a 90% Confidence Interval. Figures are subject to a margin of error.
- 41. Second Home Study Results: “Northwoods Wisconsin” How much longer would you stay Sinu threv Neorythwoods of Wisconsin each year if you had access to broadband internet? http://www.slideshare.net/WI_Broadband/economic-impact-of-broadband-second-homes-high-speed-bits Answer Options Response Percent Response Count I would not stay any longer 47.1% 112 than I currently do Up to 2 weeks 8.4% 20 2-4 weeks 13.4% 32 1-2 months 16.8% 40 3-4 months 5.9% 14 5-6 months 2.9% 7 6-12 months 5.5% 13 Answered Question 238 Northwoods Broadband and Economic Development Coalition
- 42. IMPLAN Results (These numbers need to be updated) Impact Type Employment Labor Income Output Direct Effect 1,454 $23,528,923 $55,778,505 Indirect Effect 109 $4,294,936 $12,867,676 Induced Effect 188 $7,281,161 $22,466,186 Total Effect 1,751 $35,105,021 $91,112,368 Northwoods Broadband and Economic Development Coalition
- 43. Implications • Potential to increase visitor stays • Overall increase in economic impact to county (groceries, gas, restaurants, entertainment, etc.) • Increase in second home ownership • Increase in telecommuting
- 44. Aging Population/Health Care Industry • Telemedicine • Emergency services • Home Care Services • Medical Records
- 46. Implications • Hospital and Clinics rely heavily on telemedicine, investing in infrastructure • Independent Providers struggle with affordability of speed vs needs • Individual patients lack high speed access from home and or adopt broadband • Industry reimbursement standards will be based on telemedicine • Industry is moving more to telecommuting
- 47. Supporting Youth and Our Next Generation • Population Size • School Enrollment, Enabling Our Schools to Compete • Workforce
- 48. 80 60 40 20 0 -20 -40 -60 -80 0 to 4 5 to 9 10 to 14 15 to 19 20 to 24 25 to 29 30 to 34 35 to 39 40 to 44 45 to 49 50 to 54 55 to 59 60 to 64 65 to 69 70 to 74 75 and Over Net Migration per 100 Individuals Price County Net Migration Rates by Age 2000s 1990s 1980s 1970s Source: Age-Specific Net Migration Estimates for US Counties, 1950-2010. Applied Population Laboratory, UW-Madison, 2013
- 49. 300 250 200 150 100 50 - 2010 2015 2020 2025 2030 2035 2040 Number of Residents Projected Convergence of the Population Age 18 and Age 65 in Price County – 2010 to 2040 Age 18 Age 65 Data Source: Wisconsin Department of Administration.
- 50. Implications • Quality of Life Issue • Lack of technology prohibits telecommuting • Shifts in population will influence available workforce • Limit access to Higher or Alternative Education
- 51. Next Steps • Collect More Data (PSC Tools) – Bandwidth Assessment Tool – Mobile Pulse – Broadband playbook – Anecdotal Stories and Case Studies • Prepare for and Explore Funding Opportunities • Create a Technology Council—who’s in the game? • Consider Regulations and Policies • Include Broadband in Comprehensive Plans • Continue Education and Outreach
- 52. Price County—Where are You At? http://sngroup.com/
- 53. Next Steps: Collect Data, Strategize, Educate, Implement Public Service Commission Tools • Playbook for Broadband • LinkWISCONSIN Mapping Efforts and Wisconsin Dashboard • Cost Model • Broadband Assessment Tool (BAT) • Mobile Pulse Regulations and Policies “Smart Growth” Comprehensive Plans Business Growth/Decline Education and Outreach
- 54. Wisconsin’s Playbook for Broadband Progress http://www.link.wisconsin.gov/lwi/docs/WI_Playbook.pdf
- 56. Bandwidth Assessment Tool (BAT)
- 57. Broadband Assessment Tool (BAT)
- 58. The BAT Survey Areas of Assessment • Current service – location, current speed, type of service, etc. • User profile – concurrent users, PCs/tablets, avg hours use per user, VOIP, etc. • Video – streaming time, minutes down/up loading, avg video use per user, etc. • Social Media – concurrent users, time on media per user per day, etc. • Audio – streaming time, minutes down/up loading, avg audio use per user, etc. • Online apps and gaming – concurrent users, avg online app hours per user, etc. • Basic web – concurrent users, number sites per user per day, email/attm qty, etc. • Data files, smart phones/tablets – software installs/updates per month, concurrent cloud users, megabytes backup per day per user, etc.
- 59. Provider Portal
- 60. Fixed Residential Broadband Prices (Average in the U.S.) Average Monthly Price $(2011 PPP*) Rank Among OECD and other Countries with Developed Broadband Markets Average Monthly Price of a Broadband Package $69.75 32nd out of 38 Download speed of 1-5 Mbps $34.93 14th out of 24 Download speed of 5-15 Mbps $43.71 21st out of 33 Download speed of 5-15 Mbps $56.50 26th out of 32 Source: The National Broadband Plan Goals: Where Do We Stand? http://www.fas.org/sgp/crs/misc/R43016.pdf
- 61. Cost Analysis Verizon Wireless example: $375 + $15 * 35 GB = $900 per month for the heavy user using 85 GB per month. http://www.verizonwireless.com/wcms/consumer/shop/shop-data-plans/ more-everything.html According to a 2012 OPASTCO study, broadband users now consume 5-20 GB data per month on average, and heavy users consume 70-100 GB per month, with 10 percent of users consuming 90% of the bandwidth. Usage has increased eightfold within the last five years and is predicted to increase threefold again by 2016. Page 72, http://bbcmag.epubxp.com/title/13001
- 62. Affordability for Price? • We don’t know… • We Continue to Ask the Question and Look for Research • Based on National/International Studies, affordability in Price could be…. MEDIAN INCOME 1.50% (Year) 1.5% (Month) 3% (Year) 3% (Month) 5% (Year) 5% (Month) Price $42,206 $633.09 $52.7575 $1266.18 $105.515 $2110.3 $175.86
- 63. Build a CAN/Build Subscribership
- 64. Strategies to Enhance Broadband See: http://broadband.uwex.edu/wp-content/uploads/2014/05/Collected- Broadband-Regulations-6-11-14.pdf
- 65. Regulations and Policies • Develop a plan (more on the Comprehensive Plan…) • Adopt a resolution that states the broadband priorities for the County (Position the County for potential funding and partnerships) • Lease public infrastructure (towers, high rooftops, poles, water towers, road ROW’s, etc. • Create Public/Private Partnerships • Inform State Legislation/funding decisions • Facilitate conversations that connect consumers with providers
Notas del editor
- FCC Definition: Proposed change for this year could be as high as 25 Mbps download This last definition is the one that I have been using for more than ten years. It best describes what is needed and our needs are rapidly changing. We will come back to a brief discussion of the demand survey and broadband assessment tool that helps us determine what is needed.
- With broadband, it’s not about just one technology that is available to communities; broadband comes in many different “flavors” and these different technologies together and alone to provide the broadband speeds, or bandwidth, needed to perform modern applications to….
- Shttp://www.numion.com/Calculators/Time.html o why does speed matter? Two things to know: The Data Pipe or technology measures the speed or “bandwidth” in megabits per second. As you can see in this example with wired technologies, the larger the pipe/faster the speed, the quicker a file will download to your computer/device. File sizes (measured in Megabytes) vary pending the work you do--visiting (or downloading) a webpage is a relatively small file size; viewing or streaming a video which is a larger file size requires more bandwidth or a bigger pipe—in this example you can clearly see fiber is a bigger pipe and will download a 835 MB file in seconds versus days with a dial-up connection. So why does this matter? As the internet and innovations evolved, so do the bandwidth needs and demand—streaming videos and large data files is commonplace for education, telemedicine, etc.
- Jill: Defy the myth: Wireless does not stand alone—it can’t take over the world and be the only solution; in other words, you can’t have wireless without a wired connection. Ya need em both! So, How Did We get and how do we evolve so all communities are connected?
- No fixed wireless providers; note the definitions
- Currently there are no fixed wireless providers in Price County and therefore no broadband expansion for this technology is represented in these maps. Note: within this report, the term Fixed Wireless refers to the technology types that may include commonplace Wi-Fi wireless mesh networking techniques, or proprietary equipment designed to operate over open 900MHz, 2.4GHz, 4.9, 5.2, 5.4, 5.7, and 5.8GHz bands or licensed frequencies in the UHF or MMDS bands.
- Handouts: Buisness and Residential results PSC demand survey grants to support baseline data collection in 2013 with follow-up date as appropriate for each regional planning team’s particular needs. $90,000 in funding was available to support expenses related to collecting survey data that could inform regional planning teams’ projects and future planning to improve broadband availability and adoption throughout the state The map categorizes unmet demand as low, moderate, high, or signifies if there were an inadequate number of survey responses within the county.
- gail
- a classification scheme for all U.S. counties that describe them by degree of urbanization and nearness to a metropolitan area.
- People covered by unemployment and thus collect a wage
- Gail More data is being collected and interpretted so forthcoming
- Need to add wireless and fixed wireless to this map (Colter working on it for Jill)
- Second Home Study—Inlcude Andy’s slide
- Second Home Study—Inlcude Andy’s slide
- Listen to the Webinar where Russ explains this second home study—also note an updated/new study of Door county is in the works
- Second Home Study—Inlcude Andy’s slide
- Second Home Study—Inlcude Andy’s slide
- People who enter and leave the labor force. People leave (25ish);quotes from engaging young people
- Second Home Study—Inlcude Andy’s or Russ’s slides from the Second Home Study
- Think of this as a planning cycle—where are you at and what are the steps needed to move forward (Price is still in stage 1…)
- Utilize the action steps that can improve broadband availability and utilization throughout Wisconsin!
- Results of Demand Survey Data Mention Cost model and how stakeholders can use this data (Andy) Access InfoGraph,
- Model impact of broadband investments Valuable to decision making on initiatives that incent deployment (i.e. PSC Grant funding) Calculates impact of network investments Considers three basic impacts: Direct impact of construction & operation Economic development impact Broader community
- Determines broadband bandwidth needs for business and residents
- Note: Data in the provider portal INCLUDES demand survey data; however, questions for each survey is different so infograph and some information from the demand survey is not inlcuded here
- We can talk about access and adoption, but affordability MUST be part of the equation. Average monthly price in 2011 documented within the National Broadband Goals shows… PPP = Purchasing power parity is a currency conversion rate that converts to a common currency and equalizes the purchasing power of different currencies Ranked from lowest to highest (#1 would be the lowest price) With respect to mobile broadband, the FCC concluded that “particularly for smartphone plans, the United States is one of the ten least expensive countries in terms of price per gigabyte of data.” Two things to keep in mind….. Broadband is unregulated so providers chose what they can/will charge and how they do so (i.e. triple play and/or individual options for internet, TV, phone); different technologies also bring about different price offerings..
- Based on WASCEC and an example from a chat I had with verizon…. For example, wireless providers now cell service by data packages—”Data Caps” are a new pricing structure within the past few years, and wireless providers are not alone in offering this type of pricing model….but, is it affordable? Usage has increased eightfold in the last 5 years is predicted to increase threefold again by 2016 A couple things to note: Data Caps keep changing as they are somewhat of a new way of charging for broadband. Understanding affordability, access, and adoption are strageties other communities are using are
- No research to even know what may be considered affordable, but we need to continue to ask the question. Internationalk research “Reaching the Third Billion” potentially the annual cost of broadband needs to drop below 3 percent of a family’s annual income as a break point for increasing utilization dramatically. The economic impact of an increase in broadband penetration obvious in all of the examples provided. http://www3.weforum.org/docs/GITR/2012/GITR_Chapter1.6_2012.pdf
- Two resources available through the Broadband & E-Commerce Center address strategies other Wisconsin Communities have done to overcome barriers to broadband access and affordability.
- Know what others are doing….policies, ordinances,
- Andy: Wisconsin State Statute 66.0422: The definition for "Local government" in this statute is defined to mean a city, village, or town. No mention of Counties. There must have been an assumption that Counties had not been granted the authority to provide broadband services and yet: When I look at 59.57, there appears to be authority that could be interpreted very broadly to include broadband. Pun intended. For example, in the description of a County Industrial Development Agency, it says, “do all things necessary to provide for the continued improvement of the industrial climate of the county”. An industrial development project is defined as meaning: ”any site, structure, facility, or undertaking comprising or being connected with or being a part of an industrial, manufacturing, commercial, retail, agribusiness, or service−related enterprise established or to be established by an industrial development agency”. I would think that this would clearly authorize the County to build fiber infrastructure for example, within an industrial park owned by the County?