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USING SOCIAL MEDIA TO BUILD BETTER RELATIONSHIPS
Not about scary technology
people how we communicate building relationships personalisation what we like what we want sharing It is about…
Nothing new
You know everything already! Thanks for coming ….Goodbye
Traditional Media Message Message Influencer Influencer Influencer Influencer Audience Audience Audience Audience Social Media
What would I do?
“ We have two ears and one mouth so that we can listen twice as much as we speak”
 
 
 
Find your audience
 
 
DASHBOARD HUMAN FILTER CONVERSATION INFLUENCERS LOCATION
 
What do they want?
 
 
 
 
Broadcast or Conversation?
L LOGO GOES HERE
 
 
 
 
 
Make Yourself Useful
What do they want?
Is it interesting?
It’s ok to broadcast
 
 
E -Petitions
Consultation
Innovation
Redbridge Conversation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Michael Cooper

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