VK.com Gaming Platform: News and Perspectives (White Nights Conference Moscow 2016) The official conference website — http://wnconf.com

1. Gaming Platform

2. VK is the most popular social network
in Russia, Ukraine and CIS countries

3. Source: TNS Web Index, April 2016, Russia (0+, 12–64), desktop only, MAU, % of RU Internet users.
Social networks in RU Internet
15%
83%
July 2013 December 2013 May 2014 October 2014 March 2015 August 2015 January 2016
81%
54%
39%
27%

4. Social networks in RU Internet
vk
ok
fb
mw
tw
1,5
2,3
4,4
13,6
22,8
11,1
16,1
23,1
32,2
48,1
People per month, mil
People per day, mil
Source: TNS Web Index, April 2016, Russia (0+, 12–64), desktop only, MAU, % of RU Internet users.

5. Has visited during a month:
▪ VK only — 13.5 mil;
▪ ОК only — 3.1 mil;
▪ Facebook only — 1.9 mil;
Cross visiting
19.9
14.4
1.9
3.1
13.5
27.7
13
Source: TNS Web Index, April 2016, Russia (0+, 12–64), desktop only, MAU, % of RU Internet users.

6. 1,2
3,6
3,3
4,6
2,5
6,8
3,3
6,0
7,7
9,2
9,6
10,4
Source: TNS Mobile Index, April 2016, Russia (700K+, 12–64), only mobile applications, MAU & DAU, mil people.
Key mobile applications
32
11
8
17
21
7
People per month, mil
People per day, mil
Avg. time per day, min

7. 24,5%47,1%28,4%
Consumption for a month
Source: TNS Web Index, April 2016, Russia (700K+, 12–64), desktop and mobile, MAU & DAU, % of people in VK.
Desktop vs Mobile
42,5%24,6%32,9%
Consumption for a day
Desktop Desktop & Mobile Mobile
Desktop Desktop & Mobile Mobile

8. Games

9. 1. Collections

10. 2. Top games

11. 3. Subscriptions
Let users easily transfer votes for premium
stuff in your games and apps

12. Games inside official VK apps.
Features:
• Minimize game’s windows
• Custom header
• Payments by votes
4. HTML5 games
Место для скриншота

13. 5. Video streams

14. 5. Video streams

15. 6. eSports & tournaments

16. 6. eSports & tournaments

17. May the platform be with you
m.babichev@corp.vk.com