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Google search engine optimization marketing
- 1. Success Secret #1 David Levesque Dec. 2011 www.WordofMobile.com 1
- 3. They give customers what they ask for, which BUILDS TRUST! 3
- 4. TV, Radio, & Print Advertising 1% Relevant 4
- 5. Google Keyword Advertising n sio r ve on 1. Sea C rch 3. sp lay D i 2. Is this the best we can do? 5
- 6. Online Content Marketing 30%-90% Relevant 6
- 7. Avatar? 1. Women 2. 35-65 years old 3. Within 50 miles of Saratoga Springs 4. Health, Nutrition, Fitness 7
- 8. 2. Reach 1. City 4. Reach 3. Interests 8
- 9. Google Marketing = SEO 1. Library of what customers want 2. 7 Billion “wants” per month 3. $4 Billion profit each year 4. Free to most of its customers Word of Mobile 9 ...word gets around!
- 10. Google’s Trust Structure 1. Keywords 2. Title 3. Description 4. Content Word of Mobile 10 ...word gets around!
- 11. 1. Keyword What do customers want? Google Keyword Tool 11
- 12. 1. Keywords 2.Supply 6.Ads 3. Title 4. Description 5. URL 12
- 13. Website Anatomy 2. Title 1. URL 3. Content Word of Mobile 13 ...word gets around!
- 14. Website Structure “Right-click, choose view source” 14
- 15. www.dancintime.com Jan 6, 2011 - Jun 5, 2011 Google Analytics Dashboard Comparing to: Site Visits 60 60 30 30 0 0 Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2 Site Usage 3,402 Visits 58.82% Bounce Rate 9,538 Pageviews 00:02:09 Avg. Time on Site 2.80 Pages/Visit 1.New 76.98% % New Visits Visitors Overview Map Overlay Visitors 50 50 25 25 0 0 Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2 2. Visitors Visitors 2,666 Visits 1 2,893 Traffic Sources Overview Content Overview Search Engines 1,646.00 (48.38%) Direct Traffic 3. Search Pages /index_albany_wedding_dj.html Pageviews 1,475 % Pageviews 15.46% 956.00 (28.10%) Referring Sites /albany_wedding_dance_lesso 722 7.57% 800.00 (23.52%) /dance-classes-saratoga.html 683 7.16% /albanyDJ_Father_Daughter_D 521 5.46% / 508 5.33% 15
- 16. Home Play Keywords BINGO! 16
- 17. Sales Funnel 17
- 18. Conversion Rate Location Views Conversion Rate Search 1,646 Home Page 918 Contact Us Page 326 35% Sales 50 15% 18
- 19. Google LikesPages Popular Structure Word of Mobile 4 19 ...word gets around!
- 20. 1. Keywords Keywords on YouTube 2. Title 3. Description 4.Views agic The M ere! 20 Begins H
- 21. 1. Title 4. 5.4 million 2.Views 3. Website 21
- 22. Customer Funnel TV, Print, PR,Viral Videos, Free Content Google,YouTube, Facebook, Twitter Website, email, phone, video, sample Sale Email, Facebook, Twitter, Txt Msg, Face to Face 22
- 23. Aaahh.... Deep Breath Word of Mobile 23 ...word gets around!
- 24. Your Next Step... Option 1. $295 SEO Research 1. Review current search engine status: keywords, links, structure 2. Review of three competitors 3. Recommend three focused keywords Option 2. $795 Implementation 1. Option 1 2. Add SEO Research to your website 3.Teach you how to adjust current content to improve SEO BONUS: Build Your Online Bridge 4 Week Teleclass: Google, Facebook, YouTube, & Twitter 24
- 25. Questions? 518-320-2613 David@WordofMobile.com www.WordofMobile.com Word of Mobile ...word gets around!