Marketing Yourself Successfully
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Back to Work Presentation by Matt Youngquist of Career Horizons, LLC
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Marketing Yourself Successfully
- 2. Q + S = M
- 3. [Qualifications + Salesmanship = Marketability] Corporate Pedigree Education Stability Results & Accomplishments Job Titles Attitude/Image Interviewing Branding Packaging Marketing Q + S = M
- 4. Are you creating new opportunities? Should everybody allocate their time according to these statistics?
- 5. Do you have a plan? (even a crummy plan is better than no plan at all…)
- 6. 158 resume submissions. First solid lead after 33 days. 12 phone interviews. 23 live interviews. Six job offers. [now that’s a marketing plan!]
- 7. Channel #1: Job Boards [Did you know 3 sites alone contain 95% of the openings out there?]
- 8. The “Holy Trinity” of Job Boards www.indeed.com www.simplyhired.com www.craigslist.com
- 10. Channel #2: Recruiters [The key question: are you recruitable ?]
- 11. Tips on Finding Recruiters www.searchfirm.com (shallow, but free) www.searchselectonline.com (deep, but costs money) www.linkedin.com (time-consuming, but extremely current)
- 13. Are you creating new opportunities? while everybody else Is duking it out Chasing Leads now let’s talk about Creating Opportunities
- 14. Channel #3: Networking [sadly, the most misunderstood avenue of all]
- 15. Having coffee is NOT networking Attending events is NOT networking Hanging out with friends is NOT networking Surfing social media sites is NOT networking [So just what the heck is networking?]
- 16. “ I’m really busy for the next few weeks, but I’ve got five minutes right now. What can I help you with?”
- 18. Trust Me. There’s nothing more useful for getting good networking results than to compile a list of the Top 20-30 Companies You Most Want to Work For
- 19. Channel #4: Direct Marketing [when else fails, pitch yourself!]
- 20. Target marketing works. While sending out resumes blindly is a waste of effort, there’s always a market for the right value proposition, delivered to the right decision-maker, at the right moment in time… [ even for job hunters ]
- 21. Are you creating new opportunities? 1,500 ??? [500+ employees] [1-500 employees]
- 22. Great Sources of Company Data www.zoominfo.com www.jigsaw.com www.linkedin.com www.googlemaps.com www.seattle24x7.com www.tradevibes.com www.washingtontechnology.org
- 24. Attitude… Are you acting like you deserve a great job? If so, knock it off. Are you coming across like a winner who is in control of your own destiny? Are you tending to talk more about your past or about your bright future ? Is your job search reflecting the strengths you claim to have as a professional? Are you taking active steps to keep your skills sharp and maintain peak marketability? Are you getting out of your comfort zone regularly? [is almost everything]
- 25. Lifelong Career Management [ lather : rinse : repeat ]
- 27. Are you creating new opportunities? www.career-horizons.com [free blog] [ free newsletter] [private career coaching] [resume writing] [corporate outplacement]