2. 2- The World Urban Campaign: Better City, Better Life The World UrbanCampaignisa global movementof public, private and civil society partnersworkingtogethercooperatively to promote and reinforcepolicies, strategies and actions to contribute to the well-being of citiesthroughout the world. Launched in Rio de Janeiro at the 5th Session of the World Urban Forum (March 2010), the Campaigniscoordinated by UN-HABITAT in close collaboration with the Habitat Agenda Partners.

4. Reclassification of rural areas as urban areas (25%)

6. 5- The World Urban Campaign: Better City, Better Life FORLearning Sharing Partnerships Follow-up actions TO CONNECT: create synergies and lasting linkages between public, private and social stakeholders working together to improve the quality of life in cities TO EXCHANGE: share knowledge and information worldwide and promote learning from one other TO DELIVER: advance strategically together initiatives aimed to improve the quality of life in cities TO UNITE: create a space for opportunities and engagement whereby the partners and donors can find an effective ground to allocate and leverage resources TO ENABLE: provide the necessary tools to improve the quality of life in cities and achieve creative and resilient cities and communities TO MEASURE: establish benchmarks and monitor progress

7. 6- The World Urban Campaign: Better City, Better Life The Partners: Together to Improve our City Life 3 2 1 Foundations Development Banks/ Agencies National & Local Governments Parliamentarians 5 6 4 Private Sector Research & Education Youth Groups 8 7 9 Women’s Groups Experts & Professionals Public Information Media The Campaign enables the partners to work together to maximize the use of their knowledge and expertise, to leverage each others’ outreach and advocacy capacities, to attract financial resources, and to advance strategically together the many efforts and initiatives aimed to enhance the quality of life in cities. Convene Anchor Communicate

8. 7- The World Urban Campaign: Better City, Better Life Campaign Driving Principles ACCESSIBLEand pro-poor land, adequate housing, infrastructure, services and mobility. ENVIRONMENTALLYsound and carbon-efficient built environments. PARTICIPATORYplanning and decision making processes. SOCIALLYinclusive, multi cultural, gender sensitive, healthy and safe development. VIBRANT, resilient and competitive localECONOMIESpromoting decent work and livelihoods. Assurance of non-discrimination and EQUITABLE RIGHTSto the city. EMPOWERINGcities and communities to plan for and effectively manage adversity & change. Solutions require collective action, and positive force, when exerted with critical mass, can generate lastingly changes.

9. 8- The World Urban Campaign: Better City, Better Life To share innovative urban practices by encouraging and mobilizing people, communities, municipal officials, services providers and political leaders of any city to tell their story about how they are contributing to a better and smarter city. To test and develop the architecture of a global learning, sharing and networkingplatform in support of a sustainable urbanization. www.100citiesinitiative.org info@100citiesinitiative.org One of the World Urban Campaign building blocks. A forum for the best stories of change in cities that all aim for a smarter urban future.

10. 9- The World Urban Campaign: Better City, Better Life Other Campaign Initiatives Catalogue of Tools and Methods: to offer cities and countries a user-driven catalogue that would provide a one-stop-shop for tools and methods that have been developed, tested and applied in support of sustainable urban development. Global Observatory of Good Policies and Enabling Legislations: to establish an observatory dedicated to the exchange of lessons learned from good policies, practices and legislation in promoting the “right to the city”. UN-Habitat Business Award for Better Cities: to promote and disseminate business practices and technologies aimed at addressing sustainable urbanization. Network of Networks: to serve as the umbrella structure for a network of campaigns and link up with other global campaigns and commissions The success of the Campaign will be measured in part by the adoption of better public policies at a national level along with follow up investments at the local level that will ultimately improve the urban livelihood for all

11. 10- The World Urban Campaign: Better City, Better Life The Partners: Together to Improve our City Life Habitat International Coalition Habitat Professional Forum Cities Alliance Partners Universities UCLG Youth Advisory Board Global Research Network on Human Settlements

12. 11- The World Urban Campaign: Better City, Better Life Join the Movement! wuc@unhabitat.org www.unhabitat.org/wuc