Branding of Yourself, Managing your brand

1. Dr. Wael Youssef
PhD, MBA, PMP, CLSSBB
CEO of ConZonia Consulting
Bridging minds…
Developing Organizations

2. Housekeeping Ground Rules

3. Consulting
101

4. Course Overview
Foundation to consulting business
The art of Listening…LISTEN
Management Vs. Leadership
Brand Called You
Project Management
Case Study
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6

5. • What is a Brand?
• Why Branding is Essential?
• How to Brand Yourself?
• Branding Strategies
Agenda for Today’s Session

6. Branding is the process of creating a significance of your
company or product to create an image, reputation and
perception in a market to differentiate from others .
• BRAND CHARACTERISTICS
• Its unique
• Its meaningful
• Its valuable
• Personal Branding:
The process by which individuals differentiate themselves by identifying and
articulating their unique value proposition and then leveraging it across
platforms with a consistent message and image to achieve a specific goal
Branding Definitions

7. " Regardless of age, regardless of position,
regardless of the business we happen to be in, all
of us need to understand the importance of
branding. We are CEOs of our own companies: Me
Inc. To be in business today, our most important job
is to be head marketer for the brand called You."
Brand Called YOU!!!
Personal Branding

8. • Self-Impression = Perception (Deal with this first)
• Second, Personal Branding is a state of mind (make it a
priority)
• Third, remember the basics: Who are you? What do you do?
What makes you unique?
4-Step Branding Process
Discover your brand
Develop your brand
Communicate your brand
Maintain your brand
Personal Branding

9. If you do not brand YOURSELF! someone
will brand YOU!
Power of Branding
“Your brand is what other people
say about you when you’re not in
the room.”

10. Step 1 - Discover your Brand!
Insights about YOU
• Goals
• Personal Drivers
• Values
• What are you passionate about?
• What are you known for?
• What do you have answers to?
Insights from others
• How do others describe you?
• What are the three compliments
people make about you?
• What about you makes people
stop, watch and say WOW?

11. Step 2 - Develop your Brand!
Identify your target audience
• Write a professional profile for your target audience “You are the only person
on earth who can (Should also be on the top of your resume)
• Understand your “unique value proposition” use your own ability”
•Answer why are you the “go-to-person” for your field/area of expertise?
(accomplishments)
• Find five personal brand attributes (strengths)

12. Step 3 – Communicate your Brand
• Create a Communications Plan
• Select a combination of vehicles
to reach your Brands target
audience and that play to your
strengths
• Develop a timeline to implement
that supports constancy in your
communications
• Remember Clarity, Consistency,
Constancy = (Transparency)
Tangible
• Personal website
• Blog
• Social Networks
• Business Card
• Resume (Accomplishments/Achievements)
• Portfolio (CD/Web)
• Reference Documentation
Intangible
• Name
• Appearance
• Competencies
• Personality
• Mission
• Vision
• Values

13. Step 4 – Maintain your Brand
• Have you ever searched for information about yourself online? “Google” yourself;
set up Google Alert
• Be consistent ; “walk your talk”
• Assess your brand regularly (Linkedin)
• Gather feedback (ask others for recommendations)
• Evolve to stay relevant - The best brands are flexible (multiple copies of your
resume)

14. TEST
- enthusiastic - friendly - conscientious - bold
- expressive - considerate - diplomatic - restless
- attractive - good natured - logical - outspoken
- high spirited - amiable - accurate - vigorous
- outgoing - agreeable - careful - daring
- appealing - kind - reserved - direct
- charming - sympathetic - tactful - strong-willed
- sociable - easy-going - controlled - dominate
- talkative - gentle - well-disciplined - pioneering
- good mixer - even-tempered - thorough - competitive
- optimist - steady worker - intuitive - initiates change
- disorganized - posessive - sensitive - decisive
- emotional - resists change - perfectionist - takes charge
- entertaining - dependable - analytical - impatient
- ignores details - detail-oriented - high standards - determined

15. Thank you for your time