1. Featured story-this is another
story which comes after main
cover story
Mass head/title-the brand is
the title of the magazine
This is the main image of the magazine
cover this could be any famous
personality in this cover we can see
young jeezy who is a hip hop/rap star
Tag line-this is mainly for marketing and
advertising
Cover story-cover story always relates
to central image
Featured stories-there are 6 to
20 featured stories in a magzine
Colour theme-the colour theme for this
cover is yellow, white and black every
magazine has its own colour theme by
this the magazine get recognizable
„The Source‟ Magazine is an American based, monthly magazine covering hip-hop/rap music,
politics, and culture. It was found in 1988 and it is the world‟s second longest running rap
magazine. „The Source‟ has grown into one of the largest and most influential hip- hop/rap
magazines in the United States, It is even know as the “Bible of Hip-Hop”. The demographic for
this magazine are 14-26 year olds, predominantly male readers who are fans of hip-hop/rap
music. Featured story – This is next Masthead/Title – The name of the important featured story
in the magazine, which is „THE SOURCE‟. magazine which comes up after the main cover
story. Central Image – This is the image which relates to the cover story in the magazine of that
issue, which Tagline – Typically used in usually is of a famous person or marketing materials
and group. And in this issue we can see advertising, this is done to help it is Young Jeezy; a
recognized Hip-readers recognize the magazine. Hop/rap artist. The masthead is being slightly
obscured by the artist, magazines do this because they assume their target audience Featured
stories – These are familiar with their house style, other featured stories in the so they should be
able to find the magazines magazine even with the masthead being slightly obscured. Different

2. fonts – So other stories can separate from other stories. Featured stories – Between 6 - 20
featured stories in the magazine cover Story – Always relating to Colour Theme – The colour
theme the central image. for this magazine is yellow, white black. Every magazine has its own
colour theme usually 3 which is a Website, price and issue date– convention of magazines. This
is so General information about magazine becomes recognizable magazine price, issue date and
straight away from its theme website. colours.
In this magazine, „The Source‟ follows the basic codes and conventions of general magazines
but in particular, its conventions are coded in a way that the mode of address created is aimed at
the genre of hip-hop/rap music fans. The title/masthead is positioned right at the top of the page
in a large font which is a sans-serif font which is easier to read and looks more professional. It
also looks basic, however unique. It is also in block bold capital letters, this is important to
immediately identify the title to the reader. It could be in capital to represent the male audience
as its big and powerful being capitalized, and male generally like to be big and powerful. This is
also back by the fact this magazine has a predominantly male audience. So you could sense some
Misenscene here. The colour is white which is a neutral colour to both males and females which
is good as this does not discriminate against the male or female sexes, so this would appeal and
be attractive for both genders. White is associated with light, goodness, innocence, purity, and
virginity. It is considered to be the colour of perfection. White means safety, purity, and
cleanliness. This very much contrasts with the genre of this music,as everyone is aware rap is
directly linked to gangs/crime, and rap predominantly contains violent and some sexual content.
The title/masthead of the magazine is partly obscured by the positioning of the image of the
artist, this is a convention that many magazines follow with the belief being that the target
audience are already sufficiently familiar with the „House Style‟ of the magazine despite the full
title being obscured. This” House Style‟ for the magazine is important because is gives the
magazine an identity that can be visually recognized from numerous other similar titles in the
market. However it is also a convention to sometimes overlay the title/masthead with the main
image as seen in some of other Source„s issues: The image used on the cover of the magazine is
essential in defining the genre and look of the music magazine and in attracting the target
audience. The artist featured on this front cover, which is Young Jeezyin this case, would be
familiar to the target audience and would act as a draw to encourage hip-hop/rap fans to purchase
this issue and find out more about the artist, lifestyle or gossip. Usually the cover image of a
contemporary artist/group is the USP (unique selling point) of the magazine as it would attract
the target audience readers to buy the magazine and this would help advertise, promote and
market the magazine.The artist is positioned in a medium close-up (where his face and top part
of his body shows), this is to express his facial features/expressions and clothing.