The document outlines a proposed "Stamp-Galore" social media campaign for Converse shoes, which is facing decreasing market share, involving collecting online stamps on Facebook to complete levels and win prizes like iPads in order to engage customers, build the brand, and increase sales metrics and perceptions of Converse. It also lists campaign details and metrics that would be tracked as well as perceived benefits for customers and the company.

1. Team Members : Benjamin Tay – 091410E
Jansen Chew – 092214R
Lien Ching – 092436J

2.  About Us
 Competitors of Converse
 Stamp-Galore Campaign
 Metrics for the Campaign
 Benefits of our Campaign
 Q&A

3.  American shoe company since 1908
 One of the earliest pioneers in sneaker
productions
 Decreasing in market share
 Rival Competitors such as :
 Everlast
 Vans
 Toms

4. Social Media Platforms that our Competitors make us of :
Facebook Twitter Blogs Videos
Converse
Everlast
Vans
Toms

5. Invite 10 Spend Spend Get a $20
people to Minimum Minimum voucher
our app $30 $50
Donate a Spend Get any Crack QR
pair of Minimum shoes at code &
shoes $80 30% off! win
prizes!

6.  Online Facebook Stamp collection.
 3 different levels for Stamp-Galore collection
 Levels are:
 The first 10 people who complete all
3 levels win an iPad 2.

7.  Quantitative Metrics :
 Number of Facebook fans.
 Number of Stamps given out.
 Number of people who completed the Stamp card.
 Increased amount of sales during this period of
time.
 Qualitative Metrics :
 Amount of Facebook ‘Likes’
 Amount of Facebook comments.

8.  Customer’s Point of View:
 Sense of Achievement
 Vouchers
 Attractive Prizes
 Perceive Converse as an engaging
and exciting brand
 Company’s Point of View:
 Build relationship with our customers.
 Know what our customers perceive our brand to be.
 Positive image of Company
 Increase sales revenue