Brand Book for inclusion in luxury packages of Grey Goose Vodka in retail locations. Agency and Design: Moosylvania Copy: Walt Jaschek Assist: Rachel Hamblin

1. Sip Responsibly.
www.greygoose.com
GREY GOOSE AND GREY GOOSE AND DESIGN ARE REGISTERED TRADEMARKS AND THE FLYING
GOOSE DEVICE IS A TRADEMARK. ©2005 IMPORTED BY GREY GOOSE IMPORTING COMPANY,
MIAMI, FL. VODKA AND FLAVORED VODKAS EACH 40% ALC. BY VOL.

2. Elegance. Made Evident.
You already know that GREY GOOSE is the
world’s best tasting vodka.
Now discover why.

3. PURE PERFECTION.
Pure Artesian spring water. Ice cold.
Shimmering with clarity. Flowing into the
Cognac region of France from the Massif
Central Mountains.
Because it is naturally filtered through
champagne limestone, this water is excep-
tionally soft, sweet and pure. So pure, in
fact, it requires little additional filtration.
The exceptional nature of this water is at
the heart of the subtle nuances of flavor
that define GREY GOOSE.
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4. THE GENESIS OF GENIUS.
At the base of the mountains, the currents
of Artesian spring watersoak the rich, fertile
soil of Cognac.
With crisp, mild winters. Warm, pleasant
summers. And legendary growing conditions.
Cognac has a tradition of producing the finest
foods, wines and spirits.
Beginning with Roman vintners in the Third
Century, the world’s foremost experts in
spirit distillation have assembled here to
create luxury from the soil.
GREY GOOSE could come from no more
distinguished an area.
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5. MAITRE MEA NS MASTER.
He is the Maitre de Chai.
He holds a time-honored title, its roots in
wine production, translating as “cellar master.”
The GREY GOOSE Maitre de Chai is
responsible for ensuring that every element
of the production process is of the highest
quality. Like his namesakes through the ages,
he brings the wisdom of the Cognac region’s
traditions to the artful creation of the world’s
best tasting vodka.
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6. H ARVESTING EXCELLENCE.
The Maitre de Chai knows the superior nature
of GREY GOOSE is the ultimate reflection of
the purity of its ingredients.
He ensures that the creation of GREY GOOSE
Vodka begins with only 100% fine French
wheat from the highly coveted Beauce region,
the “Bread Basket of France.”
Undoubtedly the finest in Europe, this wheat
adds richness and flavor to the best French
bread and pastries. In the same way, it adds
depth of character to GREY GOOSE.
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7. REACHING THE
DEFINING MOMENT.
The pure grain spirit undergoes a five-
step distillation process under the control
and supervision of skilled vodka craftsmen.
With each step, the true essence and
character of the vodka is revealed.
Under the watchful eye of the Maitre de
Chai, the resulting spirit is combined
with the Artesian spring water to bring
GREY GOOSE to its optimal strength.
And optimal taste.

8. GREAT TASTES CULMINATES.
As the bottle is opened, GREY GOOSE
Vodka introduces itself with the rounded
aroma of a fine French almond pastry,
counterbalanced by a slight hint of spice
that provides just the right amount of edge.
The non-aggressive aroma is in harmony
with the smooth taste, which is the culmi-
nation of premium ingredients, premiere
craftsmen and perfection of process.
The taste lingers: lush and smooth.
The finish, carefully orchestrated by the
Maitre de Chai, is long lasting. And like
the entire GREY GOOSE experience,
most satisfying.
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9. THE FRUIT DOESN’T FALL FAR.
From the world’s best tasting vodka comes the
world’s best tasting vodka flavors. Naturally.
Only the finest natural ingredients are blended
with GREY GOOSE Vodka — Floridian oranges,
French Mentol lemons, and Madagascar Vanilla
–- resulting in a truer representation
of the actual fruit or vanilla bean taste.
GREY GOOSE is crafted in such a way that the
flavor is perfectly balanced in all elements. It
is never too sweet and finishes with a refreshing
acidity. Throughout the process, the Maitre de
Chai is constantly experimenting, tasting and
adjusting the blend -– ensuring that the
key qualities of these authentic flavors melt
into the vodka to reach that delicate balance.
A balance of inspiration and tradition.
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10. GREY GOOSE ® L’ORANGE.
The essence of succulent oranges is artisti-
cally blended by the Maitre de Chai to infuse
a whisper of orange into the world’s best
tasting vodka.
Its nose is characterized by the fruit of the
sweet Floridian orange. Its taste is accented
by the almost imperceptible hint of the
orange blossom and by the soft essence
of the orange tree.
GREY GOOSE L’Orange is light, crisp
and delicious, perfectly echoing the natural
sweetness and delicacy of the fruit.

11. GREY GOOSE ® LE CITRON.
The Maitre de Chai accents the world’s best
tasting vodka with the light zest of fresh
Mentol lemons and the ripe sweetness of the
lemon pulp.
Each year, the French provincial town of
Mentol bursts into a riot of color in celebra-
tion of the lemon harvest.
Like the festival itself, the taste of GREY
GOOSE Le Citron is refreshing, bright and
elegant.

12. GREY GOOSE ® LA VANILLE.
GREY GOOSE La Vanille is sweet with a
hint of vanilla.
Its nose distinguishes itself with the
generous yet delicate aroma of exquisite
Madagascar vanilla. Its taste surprises
the palate with subtle hints of cinnamon,
caramel and even milk.
Like a fine French pastry, the finish of GREY
GOOSE La Vanille is subtle, rounded and
so pleasing.

13. GREY GOOSE ® CLASSIC GREY GOOSE ® L’ORANGE
MARTINI COCKTAIL. COSMOPOLITAN.
• 2 PARTS GREY GOOSE ® VODKA • 3 PARTS GREY GOOSE ® L’ORANGE
• 1/2 PART MARTINI & ROSSIE ® EXTRA VODKA
DRY VERMOUTH • 1/2 PART PREMIUM ORANGE-
FLAVORED LIQUEUR
Pour MARTINI & ROSSIE® Vermouth into • CRANBERRY JUICE
a shaker filled with ice. • LIME
Shake to coat the ice cubes and then
Pour Grey Goose L’Orange into a shaker
strain out.
with ice.
Pour in GREY GOOSE Vodka and shake
Top with premium orange-flavored liqueur,
(or stir) well until extremely cold. Before
a dash of cranberry juice and a squeeze
strain into a chilled martini glass.
of lime.
Present with an olive or lemon twist.
Shake and strain into a chilled martini glass.
Present with a lime peel.
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14. GREY GOOSE ® LE CITRON GREY GOOSE ® LA VANILLE
LEMON DROP MARTINI. ESPRESSO MARTINI.
• 3 PARTS GREY GOOSE ® LE CITRON • 2 PARTS GREY GOOSE ® LA VANILLE
• LEMON VODKA
• SUGAR • 1 PART IRISH CREAM
• 1 PART COFFEE LIQUEUR
Pour GREY GOOSE Le Citron Vodka and
®
• ESPRESSO
a squeeze of juice from a fresh lemon into • WHIPPED CREAM AND ESPRESSO BEANS
a cocktail shaker with ice. FOR GARNISH
Shake and strain into a chilled martini glass
with white sugar rim. Pour GREY GOOSE® La Vanille Vodka into
Garnish with a lemon twist. a shaker over ice, add Irish cream, coffee
liqueur and a half shot of espresso.
Shake until chilled, then strain into a
martini glass and top with a dollop of
freshly whipped cream.
Garnish with espresso beans.

15. ��
T h e Re a s o n s A r e C l e a r.
Combine masterful planning, noble tradition,
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exacting standards, premium ingredients
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and a brilliant vision to redefine spirits
for the world.
The results are evident: GREY GOOSE IS the
World’s Best Tasting Vodka.