Inspiring Keynote at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

1. Your Social Brain
Emerging Media Conference
January 24, 2011
Roger Dooley
NeuroscienceMarketing.com
@rogerdooley
Copyright 2011 Dooley Direct, LLC
Some Stock Images via Shutterstock

2. Neuromarketing

3. @rogerdooley

4. @rogerdooley
• No Mind Reading
• No “Super-Ads”
• No Buy Button

5. Iceberg: 88% Hidden
Mind: 95% Subconscious
(Lakoff & Johnson)

6. sky the seamless
gray is

7. @rogerdooley

10. Impatient:
Short Term More
Important
-Margo Wilson and Martin Daly

11. Bikini Pics:
Worse
Decisions
Journal of Consumer Research

12. Attractive
Photo =
-4% Interest
Rate
Marianne Bertrand et al, 2005

13. Simple
vs.
Complex

14. Simple Fonts Convince

15. Complex Fonts Imply Effort

16. Get on the same team!

17. Match
Emotions

18. Your Social Brain
Emerging Media Conference
January 24, 2011
Roger Dooley
NeuroscienceMarketing.com
@rogerdooley
Copyright 2011 Dooley Direct, LLC
Some Stock Images via Shutterstock

19. 2 Reasons
Why Your Site
Shouldn’t Suck
@rogerdooley

20. User Stress
up 50%
CA/Foviance Study