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William J. Stevenson  Operations Management 8 th  edition
CHAPTER 3 Forecasting McGraw-Hill/Irwin Operations Management, Eighth Edition, by William J. Stevenson Copyright © 2005 by The McGraw-Hill Companies, Inc.  All rights reserved.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Uses of Forecasts New products and services Product/service design Schedules, MRP, workloads Operations IT/IS systems, services MIS Pricing, promotion, strategy Marketing Hiring/recruiting/training Human Resources Cash flow and funding Finance Cost/profit estimates Accounting
[object Object],[object Object],[object Object],[object Object],I see that you will get an A this semester.
Elements of a Good Forecast Timely Accurate Reliable Meaningful Written Easy to use
Steps in the Forecasting Process Step 1 Determine purpose of forecast Step 2 Establish a time horizon Step 3 Select a forecasting technique Step 4 Gather and analyze data Step 5 Prepare the forecast Step 6 Monitor the forecast “ The forecast”
Types of Forecasts ,[object Object],[object Object],[object Object]
Judgmental Forecasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time Series Forecasts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Forecast Variations Trend Irregular variation Seasonal variations 90 89 88 Figure 3.1 Cycles
Naive Forecasts The forecast for any period equals the previous period’s actual value. Uh, give me a minute....  We sold 250 wheels last week....  Now, next week we should sell....
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Naïve Forecasts
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Uses for Naïve Forecasts
Techniques for Averaging ,[object Object],[object Object],[object Object]
Moving Averages ,[object Object],[object Object],MA n  = n A i i = 1  n
Simple Moving Average Actual MA3 MA5 MA n  = n A i i = 1  n
Exponential Smoothing ,[object Object],[object Object],F t  = F t-1  +   ( A t-1  - F t-1 )
Exponential Smoothing ,[object Object],[object Object],F t  = F t-1  +   ( A t-1  - F t-1 )
Example 3 - Exponential Smoothing
Picking a Smoothing Constant  .1  .4 Actual
Common Nonlinear Trends Figure 3.5 Parabolic Exponential Growth
Linear Trend Equation ,[object Object],[object Object],[object Object],[object Object],F t  = a + bt 0  1  2  3  4  5  t F t
Calculating a and b b  = n  (ty)  - t y n t 2 - ( t) 2 a  = y  - b t n       
Linear Trend Equation Example
Linear Trend Calculation y = 143.5 + 6.3t  a  = 812  - 6.3(15) 5 = b  = 5 (2499)  - 15(812) 5(55)  - 225 = 12495 - 12180 275 - 225 = 6.3 143.5
Associative Forecasting ,[object Object],[object Object],[object Object]
Linear Model Seems Reasonable A straight line is fitted to a set of sample points. Computed relationship
Forecast Accuracy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MAD, MSE, and MAPE MAD  = Actual forecast   n MSE  = Actual forecast ) - 1 2   n ( MAPE  = Actual forecast  n / Actual*100) 
Example 10
Controlling the Forecast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sources of Forecast errors ,[object Object],[object Object],[object Object]
Tracking Signal ,[object Object],[object Object],Bias  – Persistent tendency for forecasts to be Greater or less than actual values. Tracking signal = ( Actual - forecast ) MAD 
Choosing a Forecasting Technique ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exponential Smoothing
Linear Trend Equation
Simple Linear Regression

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Chap003 Forecasting

  • 1. William J. Stevenson Operations Management 8 th edition
  • 2. CHAPTER 3 Forecasting McGraw-Hill/Irwin Operations Management, Eighth Edition, by William J. Stevenson Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 3.
  • 4. Uses of Forecasts New products and services Product/service design Schedules, MRP, workloads Operations IT/IS systems, services MIS Pricing, promotion, strategy Marketing Hiring/recruiting/training Human Resources Cash flow and funding Finance Cost/profit estimates Accounting
  • 5.
  • 6. Elements of a Good Forecast Timely Accurate Reliable Meaningful Written Easy to use
  • 7. Steps in the Forecasting Process Step 1 Determine purpose of forecast Step 2 Establish a time horizon Step 3 Select a forecasting technique Step 4 Gather and analyze data Step 5 Prepare the forecast Step 6 Monitor the forecast “ The forecast”
  • 8.
  • 9.
  • 10.
  • 11. Forecast Variations Trend Irregular variation Seasonal variations 90 89 88 Figure 3.1 Cycles
  • 12. Naive Forecasts The forecast for any period equals the previous period’s actual value. Uh, give me a minute.... We sold 250 wheels last week.... Now, next week we should sell....
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Simple Moving Average Actual MA3 MA5 MA n = n A i i = 1  n
  • 18.
  • 19.
  • 20. Example 3 - Exponential Smoothing
  • 21. Picking a Smoothing Constant  .1  .4 Actual
  • 22. Common Nonlinear Trends Figure 3.5 Parabolic Exponential Growth
  • 23.
  • 24. Calculating a and b b = n (ty) - t y n t 2 - ( t) 2 a = y - b t n       
  • 26. Linear Trend Calculation y = 143.5 + 6.3t a = 812 - 6.3(15) 5 = b = 5 (2499) - 15(812) 5(55) - 225 = 12495 - 12180 275 - 225 = 6.3 143.5
  • 27.
  • 28. Linear Model Seems Reasonable A straight line is fitted to a set of sample points. Computed relationship
  • 29.
  • 30. MAD, MSE, and MAPE MAD = Actual forecast   n MSE = Actual forecast ) - 1 2   n ( MAPE = Actual forecast  n / Actual*100) 
  • 32.
  • 33.
  • 34.
  • 35.