My slides from WordCamp Harare 2017

1. Grow all the things
Warren Holmes
CMO @ WooCommerce
Automattic

3. 3+ million active sites
1.5+ million stores
USD $10,000,000,000 payments
300+ extensions
42% of all stores use WooCommerce

4. Many lessons, such
growth. Much wow.

5. 2012 2013 2014 2015 2016

6. Compaignie
“One who eats bread with you”

7. My hopes
๏ Show you how we work
๏ Show you what’s worked for us
๏ Learn from us
๏ Grow your business
๏ Help others

8. WordPress = Growth
Open source freedoms
Community
Commercial success

9. 626 contributors

13. What’s really worked for us?
• Data rich
• Knowing our customers
• Moving fast
• How we price our products
• Smart Marketing
• Expert help

14. Be “Data Rich”

15. –Peter F. Drucker
“The effective executive also knows that
people do not start out with the search
for facts. They start out with an opinion.”

16. Renewal Pricing
Change
What we learnt

18. Know your customers

19. Confession; I lied

20. Organised around our users’
success
Store Builders
Store Owners
Extension developers
Partners

21. Be user centric
• Pick up the phone!
• Product must own the customer relationship
• Create customer personas
• Lots of tools at your disposal

24. Move fast

25. The quicker you can get feedback on what you’re thinking
the better your idea will be. Usage is oxygen for ideas.

26. • Get to market faster
• Quicker feedback loop
• Identify production issues

27. –Gall’s Law
A complex system that works is invariably
found to have evolved from a simple system
that worked. The inverse proposition also
appears to be true: A complex system
designed from scratch never works and
cannot be made to work. You have to start
over, beginning with a working
simple system.“”

29. Pricing

30. Setting prices
• Do your homework
• Truly understand your costs
• They’re not permanent

31. Changing prices
• It’s ok to test
• Clear communication
• Balance communication and your needs

32. Smart Marketing

33. Where the fun begins
• You're data rich
• You know your customers
• You can move fast
• You've priced correctly

34. Content wins

36. Get help!
You don’t have all the answers

37. Communities to tap
into

38. Thank you 🙌