The document is a presentation on one page business plans. It discusses that business plans are difficult to write because they are often outdated, too long, or not specific enough. However, a business plan is important for implementing a vision, gaining team commitment, and reaching goals. A one page business plan captures the essence of a business on a single page using key words and short phrases. It includes a vision statement, mission statement, objectives, strategies, and plans. Sample one page business plans are provided for both a company and sales department.

1. Information Workshop
One Page Business
®
Plan
The Executive Suite
Warren J. Rutherford

2. Agenda
 Group Exercise
 What is a business plan?
 Why are they so difficult to write?
 Why every business must have a plan to be
successful.
 What is a One Page Business Plan™?
 Why a One Page Business Plan works!
 Vision Statement
 Discussion
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3. What is a business plan?
Written document that describes –
 Who you are,
 What you do,
 When you do it,
 Where you are going,
 Why you do it,
 How you are going to get there, and
 What resources you need to get there.
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4. Why are they so difficult to
write?
 I wrote one then put it on the shelf!
 Our plan is out of date – its useless!
 Its too long – no one will read it!
 My business is too small.
 Plans are for getting financing.
 Plans have to be 150 pages long.
 It’s in my head.
 I’ll pay a consultant to write one!
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5. Why every business must have a
plan to be successful.
 To be able to implement a vision, you have to be
able to describe it.
 To have your team be fully committed, they have
to understand why it is important.
 To reach your goals, they must be specific,
accountable and in writing.
 To build a business, everyone must know what
action is expected from them.
 You need to get from Point A to Point B.
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6. Why is a Business Plan Used?
 1978 NYU Stern
School of Business
Study (5,000
companies) Balance Sheet
Intangible
 95% correlation
between balance 95%
sheet and business
value
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7. Why is a Business Plan Used?
 2005 NYU Stern School of
Business Study
 28% correlation between
balance sheet and business
value Balance Sheet
 Intangibles – the 72% 28% Intangible
 Intellectual Property
 Strategy 72%
 Brand
 Systems
 Processes
 Access to Capital
 Off balance sheet items
 Customer reputation
 Executive Team
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8. What is a One Page Business Plan?
The One Page
Business Plan is an
innovative approach
to business planning
that captures the
essence of any
business on a single
page using key words
and shorts phrases.
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9. There are five building blocks to a One
Page Business Plan
• Vision Statement
• Mission Statement
• Objectives
• Strategies
• Plans
These five elements
work together to create
a complete blueprint for
how to build a business.
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10. Business Plan terms can be very
confusing.
The standard elements of a business plan are
translated into five simple, universal questions.
 Vision: What are you building?
 Mission: Why does this business exist?
 Objectives: What results will you measure?
 Strategy: How will you build this company?
 Plans: What is the work to be done?
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11. Why a One Page Business Plan
Works!
 It’s intuitive: No complicated language or terminology.
 Strategic, tactical and results oriented…all on One
Page.
 Minimizes loss of resources…people know the plan.
 Communication is simplified…standard format &
language.
 Clarifies expectations…people know what is expected
from them.
 Facilitates cross-functional understanding &
collaboration.
 Naturally fosters high-performance culture.
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12. Fill in the blanks Vision
Statement
 What are we building?
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13. Vision Statement: Definition
 Everybody is building something!
 CEO’s are building companies!
 VP’s are building strategic business units!
 Managers are building projects, programs & depts.!
 Well written Vision Statements should be able to
graphically describe what is being built…in three
sentences or less.
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14. Vision Statements for the Company:
What are we building?
 What will this business look like in 1, 3, 5 yrs?
 What type of company is this?
 What markets does it serve?
 What is the geographic scope?
 Who are our target customers?
 What are the key products and services?
 What sales goal are we striving for?
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15. Fill in the blanks Vision
Statement
Within the next __ years grow (company name)
into a $__million (local, regional, Nat'l, int’l ) (type of company)
providing (description of products/services) to (describe your customer)
“We have learned that fill in the blank statements help managers
and executives to quickly create their first draft…then it is much
easier for them to edit the statement into their own words.”
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16. Vision Statements for Depts.
 While company Vision Statements have
been common for many years, we believe
it is equally important for each division,
department, team, project, and program to
have their own Vision Statement which
links to the corporate vision.
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17. Key Questions: Dept./Functional
Vision Statements
 What will this organization, department or
support function look like in 1, 3, 5 years?
 What are the capabilities and/or capacity
required to support the corporate vision?
 Where will this organization be located and how
many people will be required?
 Who does this department serve?
 Management style? Environment?
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18. Vision Statement – Company
Sample
 Within the next 3 years build Colorado Garden
Window Company into a $40 million home
products company specializing in manufacturing
and distributing custom and replacement garden
windows and skylights for the upscale home and
baby-boomer markets.
 “This Vision Statement was created using the fill-
in-the-blanks template and then edited. Its brief,
but very clear.”
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19. Sample Vision Statement for a
Sales Department
 Within the next 3 years build a national external
sales force focused on large national accounts
with a total of 100 sales reps in 20 major
markets supported by a highly effective
telemarketing function w/ approx. 30 people
selling packaged products & limited consulting
services and providing lead generation to
national account reps.
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22. For Further Information -
Warren J. Rutherford
The Executive Suite
129 Airport Road
Hyannis, MA 02601
508-778-7700
wjr@theexecutivesuite.com
www.theexecutivesuite.com
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