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Les usage du smarphone en France 2014

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Quels sont les usages du smartphone et des applications mobiles en France en 2014.

Publicado en: Datos y análisis
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Les usage du smarphone en France 2014

  1. 1. Etude sur les Smartphones en France – Mai 2014
  2. 2. 2 Sources : informer-autrement.fr - Déc. 2013 Médiamétrie 20/02/2014 Image : plpnetwork.com disposent d’un  mobile sont des Smartphones
  3. 3. 3 Sources : Médiamétrie.fr – Mars 2014 Image : digitaltrends.com possédant un mobile ont un Smartphone
  4. 4. c’est  le  temps moyen qu’un  français   passe sur son Smartphone ou sa tablette 4 Sources : comarketing-news.fr - septembre 2013 Image : centerblog.net
  5. 5. de Smartphone l’utilisent tous les jours ne sortent jamais sans Smartphone 5 Source : Services.google.com – Mai 2013
  6. 6. * Qui ont accès à internet via leur téléphone portable 6 Source : Médiamétrie – Février 2014 Image : davidbarthe.fr des français âgés de 11 ans et plus sont des mobinautes*
  7. 7. ont visité au moins un site sur mobile * Qui ont accès à internet via leur téléphone portable ont visité au moins une application mobile 7 Source 1 : Médiamétrie – Février 2014 Source 2: Médiamétrie Mars 2014
  8. 8. 8 Source : comarketing-news.fr – Avril 2014 8,30% 20,50% 20,70%25,50% 17,40% 7,50% 11-15 ans 16-24 ans 25-34 ans 35-49 ans 50-64 ans 65 ans et plus
  9. 9. c’est  le  nombre  d’applications  installées  en moyenne par Smartphone Il existe plus de 1,4 millions d’applications  sous  Androïd et plus de 1,1 millions sous IOS 9 Source 1 : comarketing-news.fr - Avril 2014 Source 2 : appannie.com Image : blueboat.fr/
  10. 10. des utilisateurs de Smartphones acceptent régulièrement d’être  géolocalisé 10 Source : comarketing-news.fr - Avril 2014 Image : imaginemarketing.fr acceptent de recevoir régulièrement des notifications push
  11. 11. c’est  le  nombre  d’utilisateurs Facebook en France de ces utilisateurs sont des utilisateurs mobiles 11 Source : dailygeekshow.com - nov 2013
  12. 12. c’est  le  temps moyen qu’un  utilisateur   de Facebook Mobile passe  sur  l’application  par   mois, dans le Monde 12 Source : dailygeekshow.com - nov 2013 Image : ad-exchange.fr
  13. 13. 56,30% 21,80% 6,90% 15% Androïd IOS Windows Autres OS 13 Source : www.mmaf.fr – T4 2013
  14. 14. 14 des mobinautes utilisent leur Smartphone en magasin Source : www.mmaf.fr – T4 2013 Image : lemonde.fr
  15. 15. effectuent des recherches tous les jours via leur Smartphone 15 Source : services.google.com – Mai 2013 Image : itespresso.fr
  16. 16. 0% 20% 40% 60% 80% 100% 87% 70% 92% 16 Source : services.google.com – Mai 2013 Utilisation des Smartphones pour :
  17. 17. 0% 20% 40% 60% 80% 100% 45% 59% 18% 38% 17 Source : services.google.com – Mai 2013
  18. 18. ont acheté au moins un produit ou service sur leur Smartphone en France 18 Source : services.google.com Image : atelier.net/
  19. 19. 7 NOS SERVICES WAZAPP propose: Conseil et stratégie, BtoB, BtoC Développement & Déploiement Localisation & multi-langues Médiatisation et promotion sur App Store et Android Market Analytics, mesures de performance Création, design & ergonomie Suivi S.A.V, tests fonctionnels, formation, prêt de matériel #1
  20. 20. 8 NOS COMPÉTENCES WAZAPP c’est une équipe pluri-disciplinaire maîtrisant tous les outils de création d’applications et web. Xcode- IOS HTML5Android Java, Eclipse Windows 8 Adobe Creative suite
  21. 21. 9 NOTRE OFFRE Wazapp est une mobile Agency basé en France (Lille, Paris) et en Chine (Shanghaï). Wazapp c’est une offre globale et structurée qui met en scène votre marque dans une application mobile valorisante et innovante. Full Service: étude, stratégie, création, innovation technologique, développement, publicité et analyses sont mis en œuvre pour mener à bien votre présence sur iPhone, iPad & Android tout en assurant un retour sur investissement rapide. Pour un annonceur, créer une application mobile c’est l’assurance d’offrir à ses clients une expérience utilisateur optimale. Le téléchargement d’une application par un consommateur signe la confiance et l’intérêt porté à la marque. C’est la promesse d’un dialogue qualitatif, proche et répété. Et c’est aussi l’opportunité d’être présent dans sa poche à tout moment et n’importe où. (ATAWAD)1 1 ATAWAD: Any Time, Any Where on Any Device Avant projet Creative Mobile Process Projet Déploiement Promotion Etude des besoins Etude détaillée / Maquette Réalisation itérative iTunes ou autre App Store Video Promotionnelle Réseaux Sociaux Analyse et Reporting Statistiques Optimisation Relation PressePublicité print/tv/affichage Conseils stratégiques Recette
  22. 22. 14 NORAUTO / Application sur iPhone et Androïd en Français et Espagnol. / Connection aux Webservices /Demande de Devis depuis l’applications : Pneus et Révision /Accés au compte utilisateurs points et bons d’achats /Où est ma voiture ? /Promotions en ligne / Store Locator Application Métier http://www.wazapp.fr/nos-references/norauto/ T Meilleur application aux Digital Commerce Star 2013
  23. 23. 15 SHOM / Application sur iPad, iPhone, Androïd et AndroïdTablette / Prédictions de marées officielles de la marine / Courbes de marées /Tableau de prédictions sur 10 jours / Partage sur les réseaux sociaux / Disponible en 7 langues (fr,en,pt,it,de, nl,es) Application Service S http://bit.ly/shom2013_ios http://bit.ly/shom2013_tablet http://bit.ly/shom2013_mobile Market
  24. 24. 16 THORGAL (DARGAUD) ttps://itunes.apple.com/us/app/thorgal-lapplication-compagnon/ / L’application compagnon de la bande dessinéeThorgal sur iPhone et iPad /Réalité augmentée.Vidéos inédites, secrets de fabrication ou crayonnés en mode Rayon X. / Encyclopédie plus de 140 personnages et 40 albums / Des extraits / Historique et mots des auteurs Application Média M
  25. 25. 17 ESSILOR Showroom & Advergaming S A http://itunes.apple.com/fr/app/mieux-voir-par-essilor/id434836233?mt=8 / Présentation de la gamme / Interaction avec les verres / Accéléromètre. / Jeu interactif avec Facebook / Géolocalisation et Réalité Augmentée / Disponible sur le store en plusieurs langues (FR,US,ES,DE,IT,CHINOIS) / Application universelle.
  26. 26. 18 BWIN Advergaming A Chalenger ses amis avec une application de Flash Poker sur iPhone et iPad en Français et Anglais. /Apprendre à joueur au Poker /Animation des cartes en 3D /jusqu’à 8 joueurs /Probabilités de gains /Partage réseaux sociaux /Jeu concours / Backoffice de gestion des emails http://bit.ly/wazapp_bwin
  27. 27. La Plaine Images 59 200 Tourcoing – France tel.+33.3.66.72.43.41 info@wazapp.fr

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